Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships.

B2C

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products.

Marketing Strategy

Litmus

DECEMBER 24, 2024

Email touchpoints: Promotional offers, new product alerts, transactional messages for orders, and social proof. Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Not sure where to start?

B2C

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C.

eCommerce

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership

Exposure Ninja

AUGUST 12, 2024

Great B2B web design is about creating a website that looks nice and generates quality leads for your business. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation. Good B2B web design is about creating a website that looks nice.

User-Generated

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Paid media is any form of promotion that meets both of the following criteria: it happens on a platform you don’t own, and you pay for it.

User-Generated

Martech

JANUARY 20, 2025

I am the first generative AI chatbot for marketing technology professionals. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Promotional stories: Create limited-time offers or special events that tie into our brand story. Tools needed.

Brand Management

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. SEM, including pay-per-click (PPC) advertising, targets users actively searching for specific keywords related to your business.

Advertisers

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. SEM, including pay-per-click (PPC) advertising, targets users actively searching for specific keywords related to your business.

Advertisers

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.

Marketers

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Ratings & Reviews: Customers rave about the tool’s ability to uncover hidden customer segments, with one user stating, “It’s like unlocking a secret map of my audience.” It’s my go-to for personalized campaigns,” says one user.

eCommerce

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel.

Transform

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Buyer helps B2B customers find products, make purchases and track orders. Processing.

Shoppers

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Plus, they work well for lead generation.

Manufacturing

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

Vertical Response

MARCH 15, 2025

With a user base of over 4.3 billion, email serves as a major channel for direct communication and promotional strategies, particularly when using an email marketing service and an email marketing platform. Through email marketing, businesses can inform customers, enhance brand awareness, and promote products and services effectively.

Email Marketing

Exposure Ninja

AUGUST 8, 2025

They come straight from Rebecca Pilkington, our Head of PPC, and Sinead O’Brien , our Paid Media Strategy Manager, who manage ad spend across numerous B2B and B2C accounts. It tells you how much revenue you’re generating for every pound you spend on ads. This also applies to lead generation campaigns.

User-Generated

SocialPilot

APRIL 16, 2025

Would you blindly pick one or go read some reviews online to check what other users are saying? They are also lead generation machines and brand reputation boosters for SaaS businesses. million verified user reviews, making it one of the largest and most trusted marketplaces for software reviews. It has over 1.5

User-Generated

Backlinko

AUGUST 5, 2025

As you review their ads, pay attention to: What products they’re promoting (specific brands, seasonal items, top-sellers) What offers they’re using (discounts, bundles, subscriptions, free shipping) Which platforms they’re investing in (Google, Facebook, Instagram, TikTok) This gives you a snapshot of their paid strategy on social media.

Food

Martech

APRIL 15, 2025

The dispute is over California Assembly Bill 566, which would require browsers and mobile operating systems to have a built-in setting allowing users to easily opt out of data collection. Lead generation specialist Julie Friedman Bacchini believes companies should get express consent from consumers.

Non-Profit

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Campaign Monitor

MAY 27, 2025

5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 Complex Interface : The learning curve can be steep, with many users finding the platform overwhelming despite its powerful capabilities. 5 (1000+ reviews) SendGrid Developer-friendly email API-first architecture Free (paid from $19.5/month)

eCommerce

Backlinko

JULY 26, 2024

65% of bloggers use AI at least sometimes ( Orbit Media ) AI is used by 43% of bloggers to generate ideas. Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”.

User-Generated

Businesses Grow

DECEMBER 16, 2024

Aaron Hassen, Chief Marketer at AH Marketing and host of Business with Humans YouTube series B2C channels are also B2B channels. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations.

Gen Z

Campaign Monitor

MAY 30, 2025

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support. “ Campaign Monitor is the best.

eCommerce

Campaign Monitor

MAY 30, 2025

From user-friendly interfaces to advanced segmentation and automation capabilities, these tools offer features that AWeber lacks. 5 (6000+ reviews) Brevo Budget-conscious marketers Generous free plan Free plan; paid from $9/month 4.5/5 5 (400+ reviews) MailerLite Beginners User-friendly interface Free plan; paid from $10/month 4.6/5

Price

Welcome Software

JUNE 18, 2025

By this date, companies must have adapted their digital offerings to enable barrier-free access for all users. And: The law only applies to B2C for the time being - pure B2B websites do not have to implement the requirements - for the time being. Automatically generated alternative texts for images can also be created by AI systems.

Email Marketing

Use Insider

AUGUST 5, 2025

When it comes to automation, the most important products in this stack are: Marketo Engage helps B2C and B2B marketing and sales teams automate various tasks, nurture leads, build audience segments with the help of AI, and personalize their communications. Products that users have shown interest in get a price reduction. The result?

Retail

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. This multiplies reach, since collaborators are more likely to share and promote content they helped create. They don’t eat very much.

B2C

Lusha

DECEMBER 9, 2024

Its goals are to: Build relationships Generate leads Nurture prospects Drive sales It’s a focused way to share valuable content, show your expertise, and build trust with potential clients. Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions.

Email Marketing

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. In short, Klaviyo has evolved into a complete B2C CRM with features for eCommerce marketing and service teams.

CRM

Sprout Social

MAY 19, 2025

For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. If they organically post content about your brand that generates audience engagement, thats a good signal that they would be a strong fit for a paid partnership. Ask these questions: What product or service do you want to promote?

Influencer Marketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. million users and Brazil has 98.59

Gen Z