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Google’s search market share falls below 90% for first time since 2015

Martech

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Googles global search market share was under 90% during each of the final three months of 2024. Cleary, were seeing a trend with Google losing search market share. Wheres the drop?

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Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B

Search Engine Land

We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands. The most significant B2B and B2C SEO opportunity is an AI snapshot carousel position earned with subject matter expert content. Here’s what you need to know about this feature and four strategies to drive SEO results.

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MarketingSherpa SEO Study: While Measurable Results Are Top Priority, Strategy Takes the Back Burner

Adobe Experience Cloud Blog

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

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Mapping the customer journey for SEO and marketing success

Search Engine Land

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. This approach enhances the user experience and positively impacts search engine rankings by aligning the two. Get the daily newsletter search marketers rely on.

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3 ways to add a human touch to AI-generated content

Search Engine Land

Dig deeper: AI content creation: A beginner’s guide Get the daily newsletter search marketers rely on. Data visualization is among the top five content tactics for B2B and B2C content marketers , per the CMI. Generating chunks of text that you can fact-check, edit and expand upon. See terms.

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B2B SEO tips: 4 ways to drive organic search success

Search Engine Land

This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO? B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. How is SEO different for B2B companies? SUBSCRIBE See terms.

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What the Google antitrust ruling could mean for advertisers

Martech

In addition to diversifying SEO and SEM strategies, organizations may experience even more disruption in digital advertising performance as the flow of data about user interests and behaviors becomes more fragmented and scrutinized,” said Andrew Frank, distinguished VP Analyst in Gartner’s Marketing Practice.