Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role.

SEO 111

SEO Gen Z User-Generated Entertainment 111

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Marketing speed This is the year for video! A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing. And the main idea being shared by most influencers? Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. The challenge for marketers and brands is to meet their target audience where they are.

Shoppers 84

Shoppers Customer loyalty Advertising Advertisers 84

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors.

Customer Acquisition 105

Customer Acquisition Influencer Marketing Promotion Advertising 105

Chief Martec

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Transform 108

Transform User-Generated Customer Journey Advertising 108

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

Branding 99

Branding Price Analytics Social Media Marketing 99

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 84

eCommerce PR Real Estate SEO 84

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. By being prepared.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. It’s up to me to tap the sign and lean even harder into the strategic side of content marketing and sharing that strategy.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Rock Content

MARCH 21, 2024

With 84% of marketers affirming AI’s influence on their strategies and Google’s latest updates, the need for authenticity is not just apparent – it’s imperative. Google announced a major update on March 5th, 2024, aimed at reducing unhelpful content by 40%. You must have guessed, but I will tell you.

SEO 52

SEO Branding Place Content Marketing 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Buffer Marketing

APRIL 10, 2024

Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.    Research industry standards : To ensure you're charging a fair price for your sponsored content, research what other influencers in your niche with similar follower counts are charging.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. It’s up to me to tap the sign and lean even harder into the strategic side of content marketing and sharing that strategy.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

SocialPilot

DECEMBER 6, 2023

On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. billion users worldwide.

Entertainment 81

Entertainment Fashion User-Generated Analytics 81

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. So is campaign optimization.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Digital Marketer

MARCH 1, 2024

Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content Marketing 7.5 million blogs are published each day. Content marketing goes beyond promoting products. Want to get certified in Content Marketing? When it comes to content marketing, the sky is the limit.

User-Generated 101

User-Generated Influencer Marketing Social Media Marketing SEO 101

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. In this article, we share some actionable tips for small business marketing.

Key Performance Indicator 84

Key Performance Indicator Marketing Marketers User-Generated 84

Hubspot Marketing

MAY 2, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. New heights that are influencing the way marketers do their jobs, salespeople execute their efforts, and leaders show up on a day-to-day basis. billion: The podcast market is huge.

Transform 95

Transform User-Generated Advertising Advertisers 95

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 105

Affiliate Marketing Market Trends B2C Transform 105

Rock Content

APRIL 11, 2024

These changes have also been reflected in digital marketing and SEO strategies. Starting in May 2022 through Google Core Update in March , we have seen blogs and sites with strong and established SEO strategies lose their results significantly. The issue was much deeper! Keep reading!

Transform 86

Transform User-Generated SEO Digital Marketing 86

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Unbounce

MAY 13, 2024

Updated on May 13, 2024. How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. More blog posts by Oli Gardner What should you A/B test? It happens to the best of us.

Price 98

Price eCommerce User-Generated Copywriting 98

Unbounce

APRIL 18, 2024

Updated on April 18, 2024. 17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. More blog posts by Josh Gallant Conversion rate optimization (CRO) testing can mean the difference between campaign success and failure. / Conversion optimization What is CRO testing?

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Here are some eye-popping statistics from the 2024 B2B Thought Leadership Impact Report published by Edelman and LinkedIn.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Transform 52

Unbounce

MAY 1, 2024

Updated on May 1, 2024. This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. These examples will inspire you to test, refine, and optimize like a marketing maestro.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? Updated on October 26, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? Updated on October 24, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Search Engine Land

OCTOBER 23, 2023

District Judge Amit Mehta isn’t expected to issue a ruling until early 2024. Google has set a deadline for all existing Discovery campaigns to transition to Demand Gen by early 2024, marking a significant shift in their advertising strategy. Let’s get to it! The highest bidders of ad auctions don’t necessarily win.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. More blog posts by Garrett Hughes In “AI on Trial,” hosts Pete Housley and James Thomson are joined by Aaron Kwittken , Founder and CEO of PRophet , to discuss the ethical implications of this AI moment. Thanks marketers for tuning in.

PR 98

PR Marketing Marketers Non-Profit 98

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Welcome Software

JANUARY 24, 2024

As content marketers, we feel this scene in our bones. Because even if it’s a distant memory, we’ve worked with a content marketing workflow that leaves us feeling (and even behaving) just like this. A content creation workflow is very often content marketing’s Pepe Silvia.

Transform 40

Transform Whitepaper Management SEO 40

SocialPilot

DECEMBER 7, 2023

This blog post will dive into these factors and explain how they influence the content ranking on your feed. Moreover, we’ll provide actionable marketing strategies to help you outsmart the Twitter algorithm. How Does the Twitter Algorithm Work in 2024?

User-Generated 75

User-Generated Logistics Analytics Entertainment 75