Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 102

Email Marketing SEO Marketing Marketers 102

AWeber

JANUARY 9, 2024

Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel.

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. Here are my three words for the email industry in 2024. Welcome to 2024! It’s not a fad.

Email Marketing 134

Email Marketing Marketing Marketers Marketing Plan 134

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. You must find innovative ways to stand out, whether through unique branding, personalized customer experiences, or strategic partnerships.

Transform 117

Transform Customer Journey Marketing Marketers 117

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 91

Email Marketing Marketing Marketers Customer Acquisition 91

Customers.ai

DECEMBER 29, 2023

Identify who is visiting your site with name, email and more. That is a lot of people to be missing out on and without the means to identify them, you’re left in the dark when it comes to tailoring your marketing efforts or providing them with personalized recommendations. It’s the goal and it’s often the key to success.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Buffer Marketing

APRIL 11, 2024

But passionate volunteers, staff, donors, and funding partners are willing to contribute their time, even if it’s not the most efficient or effective way to get things done. Think nonprofits and Silicon Valley startups have nothing in common? Think again. In nonprofit culture, an executive mindset is “Who can I ask?”

Energy 109

Energy Marketing Marketers Direct Mail 109

Customers.ai

JANUARY 8, 2024

Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Search Engine Land

JANUARY 30, 2024

But despite the uptick in visitors, your sales and leads remain lackluster. This article explores nine proven methods to help you turn SEO traffic into sales and leads. You might know the nuances of your site and sales funnel, but your users do not. Optimize for conversions You have traffic, and it’s time to make sales.

SEO 116

SEO Transform Copywriting Law 116

SocialPilot

FEBRUARY 9, 2024

They have paved the way for the novices by sharing their knowledge and experiences at large. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. What is a good lead magnet? A good lead magnet should: 1.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

DECEMBER 1, 2023

In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Optimizing your website to generate leads is a no-brainer. Learn about this process in more detail in this post.)

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

OnPassive Marketing

NOVEMBER 24, 2023

AI tools and technologies are reshaping the way marketing professionals approach their strategies. The power of AI in personalization, automation, data analysis, and customer insights is too valuable to ignore. To remain competitive, marketers need to continuously update their knowledge about AI advancements.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. This is important.

PR 105

PR SEO CMO Energy 105

Customers.ai

MARCH 19, 2024

Let’s look at three ways you can convert organic traffic into real revenue. Identify who is visiting your site with name, email and more. Herein lies the power of website visitor identification technology —a game-changer when it comes to personalized engagement and boosting conversion rates. Get 500 contacts for free !

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Hubspot Marketing

JUNE 16, 2023

Your readers are judging your email subject lines. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. Read on for some tried-and-true tips to help jazz up your subject lines and boost your email engagement.

Email Marketing 144

Email Marketing eBook Food Communications 144

Search Engine Land

APRIL 26, 2024

There are many ways to do this. Dive into your data SEO often overlooks the valuable data gathered by customer-facing departments like sales and support. So, the easiest way to start is to create a report with the important information within the tool and then export it in CSV format. But what are your options?

Product 106

Product SEO Gen Z Transform 106

Hubspot Marketing

APRIL 9, 2024

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. In this article, I’ll discuss upcoming advertising trends and how you can leverage these stats to increase engagement, value, and sales. I’m not alone.

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

NOVEMBER 15, 2023

Source Identify a handful of ways you can respond to, or make decisions based on, your data. In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively.

Transform 81

Transform Key Performance Indicator Analytics User-Generated 81

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. So, keep those things in mind, too.

Gen Z 129

Gen Z eBook Digital Marketing SEO 129

Hubspot Marketing

DECEMBER 8, 2023

How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more.

Customer 105

Customer Gen Z User-Generated Analytics 105

Hubspot Marketing

OCTOBER 24, 2023

Image Source How Machine Learning Can Improve Marketing Machine learning can improve marketing in umpteen ways. Personalize User Experience Machine learning models can analyze user behavior and historical data to predict customer preferences. Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.

User-Generated 108

User-Generated Price Retail Marketing 108

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Pro marketers struggle with the same thing, but successful ones have learned a few secrets along the way and know how to market efficiently. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Customers.ai

JANUARY 18, 2024

Ok, sales pitch over. Let’s jump in with these three ways you can take your Semrush and Customers.ai Let’s say you are a marketing agency and you have a popular blog post about running a LinkedIn ABM campaign. If you have yet to install the pixel, then we suggest you head over the Semrush App Center right now. To 10x your ROI!

CRM 107

CRM Outbound Marketing User-Generated eBook 107

Hubspot Marketing

OCTOBER 25, 2023

If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Let’s take a call-to-action (CTA) as an example.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

SocialPilot

MAY 1, 2024

That’s what this blog is all about! Google Business Reviews are an amazing way for businesses to reach a wider audience. At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold.

User-Generated 87

User-Generated Customer Food Place 87

Hubspot Marketing

MARCH 19, 2024

And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more. We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

MAY 24, 2023

AI marketing is used for data analysis, media buying, content generation, personalization, and more. The top three reported uses for AI in marketing were content personalization, predictive analytics for customer insights, and targeting decisions. Content Personalization One of the ways to use AI in marketing is to personalize content.

User-Generated 85

User-Generated Non-Profit Marketing Marketers 85

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Vertical Response

JANUARY 29, 2024

Creating compelling email subject lines can be a game-changer for your online business. They are the first impression and a decisive factor in whether your email gets opened or ignored. Let’s delve into the art of crafting cool email subject lines that can boost your open rates and engage your audience.

Shipping 67

Shipping Fashion Email Marketing Analytics 67

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

AWeber

APRIL 20, 2023

They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. So you may be wondering, what to put in the subject line of an email? So you may be wondering, what to put in the subject line of an email? This is your * last chance * to shop our sale 3.

Price 98

Price Education Product Promotion 98

Customers.ai

APRIL 11, 2024

In this blog post, we’ll dig into 7 of the most effective ways to put our Visitor Insights tools to work. In this blog post, we’ll dig into 7 of the most effective ways to put our Visitor Insights tools to work. When you don’t, you’re wandering around an unfamiliar space with the lights off.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Hubspot Marketing

MAY 16, 2023

Generative AI can help create content, including blogs, images, emails for a lead nurturing sequence, and more. Generative AI can assist sales reps. Generative can reduce the amount of effort a sales rep has to put into responding to client emails by writing the emails for them. What is generative AI?

Price 101

Price User-Generated CRM Copywriting 101

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75