Hubspot Marketing

NOVEMBER 15, 2023

I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance.

User-Generated 96

User-Generated Education Email Marketing Promotion 96

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am trained with Search Engine Land content. Here’s something somebody asked me!

User-Generated 113

User-Generated SEO PR Digital Marketing 113

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns.

Key Performance Indicator 91

Key Performance Indicator Personalized Marketing Social Media Marketing Product 91

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? What kind of content are they publishing on their blog? Competitive monitoring helps you stay on top of this data at all times. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions.

Market Trends 93

Market Trends Market Segmentation New Technology Price 93

Search Engine Land

JANUARY 30, 2024

You’ve optimized your website for search. But despite the uptick in visitors, your sales and leads remain lackluster. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Keep your layout consistent.

SEO 112

SEO Transform Copywriting Law 112

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Hubspot Marketing

SEPTEMBER 22, 2023

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. Publish Guest Blog Posts 4.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. It’s difficult to argue otherwise.

SEO 145

SEO User-Generated Energy Health 145

Marketing Insider Group

JANUARY 2, 2024

Once you grasp some of the key differences, you’ll be more effective with your efforts. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

B2C 96

B2C SEO User-Generated Industry Insights 96

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down , higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. Here are the top 12 higher education marketing trends of 2023.

Education 100

Education Market Trends Marketing Marketers 100

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. The question is: are you doing it all correctly? If not, stick with us. Full of character.

Real Estate 83

Real Estate Marketing Marketers Promotion 83

Hubspot Marketing

FEBRUARY 21, 2023

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.

CRM 97

CRM Marketing Marketers SEO 97

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! But how do you ensure that your leads don't just recognize your brand but also grow to trust it and choose it over the competition?

Customer 105

Customer Education Analytics Communications 105

Hubspot Marketing

MAY 8, 2023

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? 45% of marketers use generative AI for content creation.

SEO 122

SEO User-Generated Copywriting Health 122

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Long Tail in Marketing Examples Let’s take a look at some examples of successful long tail marketing.

Shoppers 103

Shoppers Retail Marketing Marketers 103

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

MAY 31, 2023

Your journey probably started in the same place as everyone else: a quick Google search. If you’re in a competitive market, just having a website might not be enough. Keep reading for a comprehensive overview of how SEO can level up your real estate website. Think about the last time you were considering buying something.

Real Estate 112

Real Estate SEO User-Generated Energy 112

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Analytics 102

Analytics Social Media Marketing Law Product 102

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition.

Influencer Marketing 87

Influencer Marketing User-Generated Education CRM 87

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. With more than 600 million active blogs on the market, the competition online has never been fiercer. To stay competitive, you need subject matter experts.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?

Advertising 73

Advertising Advertisers PR Millennials 73

Neil Patel

MARCH 25, 2023

If you fast forward to today, I don’t leverage or practice black hat SEO or other negative SEO techniques when it comes to internet marketing. Black hat strategies involve everything from keyword stuffing and private blog networks (PBNs) to content automation and tiered link building. So, what is black hat SEO, exactly?

SEO 119

SEO User-Generated Energy Place 119

Hubspot Marketing

MAY 12, 2023

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team.

Price 128

Price User-Generated Marketing Marketers 128

Hubspot Marketing

SEPTEMBER 26, 2022

The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. Kieran Flanagan ??

Customer Acquisition 109

Customer Acquisition CMO User-Generated Education 109

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs). Analyze your data.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Local SEO is especially important for small businesses.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

Scoop.it!

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics? According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023.

Customer 105

Customer Analytics Marketing Marketers 105

Neil Patel

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. In other words, what makes your product so great or unique?

Price 145

Price Promotion Marketing Marketers 145

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Hubspot Marketing

DECEMBER 4, 2023

Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally , with a market size of $250 billion. Know your way around platforms.

User-Generated 111

User-Generated Analytics Place Product 111

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Many Chat

APRIL 17, 2023

Rather than resisting the urge to throw your computer (or phone) out the window each time someone casually mentions, “Why don’t you use Instagram to grow your business?” – there are ways to turn low-ROI posts into money-making machines. Post every day! Use five hashtags! Use influencers! Do more Reels ! The secret?

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Hubspot Marketing

JANUARY 4, 2024

That said, it takes a lot of time to work out where to find your target audience. That said, it takes a lot of time to work out where to find your target audience. A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy.

eBook 109

eBook Customer Journey User-Generated Marketing 109

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience.

SEO 114

SEO Analytics User-Generated Price 114

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Invest in Quality Backlinks 4. Craft Quality Content Maximize Your Online Visibility with Bing Should you optimize for Bing? But what about Bing SEO?

SEO 89

SEO User-Generated Marketing Marketers 89

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145