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The Science Behind Copywriting Headline Formulas That Grab Attention

Jeff Bullas

When using “how to” copywriting headline formulas, there are a few tips to keep in mind: Be specific: Specificity can make your headlines more compelling, especially when you’re offering a solution to a problem. For example, “How to Get More Followers on Instagram in 5 Easy Steps.”

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Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

Hubspot Marketing

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth ( "on the other hand… "). Reasons to Hire a PR Firm. You know what you want. Your goals are your compass.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Consider the following criteria to set your business up for success.

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How to Choose a Web Designer: 20 Questions to Ask Before Hiring a Web Design Company

Orbit Media Studios

It is a list of 20 questions, based on our experience on the agency side, combining 25 years of experience providing web design services and 1000+ meetings with clients and prospects. You have questions, deal-breaker requirements and nice-to-haves. But which are the best questions to ask? It’s time to redesign.

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7 Ideas for Your LinkedIn as a B2B Company

Buffer Marketing

There’s no one better to ask about LinkedIn than LinkedIn users – they are usually eager to engage in discussions and share their opinions, which is why I turned to them for help. I asked my followers what B2B companies are making the most of LinkedIn, and they delivered.

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I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here's What I Got

Hubspot Marketing

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” When you apply for an open role, this first impression usually happens when you send in your resume over email.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.