Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.

CRM

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. SEO has the power to rank your business on top of the search results. First, claim and optimize your Google Business Profile (GBP).

SEO

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. and many more.

Analytics

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? See Who Is On Your Site Right Now!

PR

Vertical Response

OCTOBER 27, 2024

An email newsletter is a powerful marketing tool that keeps your audience updated and engaged. Whether you’re sharing industry news, tips, or updates about your business, an effective email newsletter can build strong relationships with your subscribers. The primary purpose of email newsletters is multifaceted.

Key Performance Indicator

Customers.ai

DECEMBER 24, 2024

In fact, about 98% of people leave your site without making a purchase. Thats why marketers invented retargeting to swoop in to save the day. Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. See Who Is On Your Site Right Now! Awesome, right?

eCommerce

SocialPilot

JANUARY 27, 2025

Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. You dont need to figure it out on your own. The good news? Lets dive in.

Thought Leadership

Backlinko

DECEMBER 23, 2024

This can help it rank (appear high in search results) for keywords related to your company. For example, your target keywords might include plastic manufacturers, manufacturing services, or clothing manufacturer. When people see your listing in organic (unpaid) search results, they may click through to your website.

Manufacturing

SocialPilot

MAY 27, 2025

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. What Is a Social Media Content Creator?

Thought Leadership

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. This makes paid social an ideal channel for marketers focused on results and agility.

Advertising

SocialPilot

JULY 20, 2025

If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar. A YouTube content calendar is your strategic roadmap, a centralized hub where you plan, organize, and track all your video content from ideation to publication.

Transform

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Focus on creating valuable, engaging content that resonates with your audience. People don’t buy from brands they don’t know.

Real Estate

SocialPilot

JUNE 19, 2025

If your content plan feels stuck on repeat “quote post, promo post, repeat” – you’re not alone. That’s exactly why we created this blog. No matter your goal – educate, entertain, or convert, there’s a content format here to match. The average human attention span is approximately 8.25

Thought Leadership

Customers.ai

DECEMBER 30, 2024

Knowing who visits your website is a necessity that most people are missing out on. The kind of information we used to get that takes your marketing from generic to laser-focused. The kind of information we used to get that takes your marketing from generic to laser-focused. Were talking about real insights.

Price

Spiralytics

FEBRUARY 4, 2025

So, if you’re a content creator, how do you know that your content is enough to keep people’s attention? That’s where content remarketing steps ina strategy focused on re-engaging users with content like blog posts, videos, or infographics instead of immediately pushing them to make a purchase.

eBook

SocialPilot

JULY 4, 2025

It’s your storefront, sales rep, and customer service desk—all rolled into one. billion social media users , your next customer is definitely scrolling. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts.

B2C

SocialPilot

JULY 4, 2025

It’s your storefront, sales rep, and customer service desk—all rolled into one. billion social media users , your next customer is definitely scrolling. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts.

B2C

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

SocialPilot

FEBRUARY 17, 2025

Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Whether youre an SMB regarding leads or an agency leading multiple brands, weve got battle-tested, actionable tips to assist you in driving real, high-intent visitors from social media to your site.

Transform

SocialPilot

JULY 16, 2025

Start using LinkedIn carousels to elevate your storytelling and performance. This blog will explain why carousels are so effective, provide guidance on brainstorming carousel ideas, outline the key specifications to follow, and offer step-by-step tips on creating and posting them on LinkedIn. What Is a LinkedIn Carousel?

Thought Leadership

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Let’s dive in and find your perfect match. Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore.

Gen Z

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? And its worth the effort.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? And its worth the effort.

Social Media Marketing

Lusha

JULY 22, 2024

From identifying your ideal customer to measuring success , we offer actionable advice and insights. Plus, we’ll share tips on using tools like Lusha to streamline your efforts and gain a competitive edge. Whether you’re a seasoned pro or a newbie , this guide will transform your sales game.

CRM

Scoop.it!

MAY 15, 2025

Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research, 87% of B2B marketers had moderate to extreme success with their documented content marketing strategies in 2024. Using content marketing tactics beyond your company blog.

Content Marketing

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators' engaged audiences in your niche. What is influencer marketing?

Influencer Marketing

Lusha

NOVEMBER 18, 2024

Want to transform your cold calling from chilly to red-hot? This guide will provide you with the know-how, plans, and real examples to beat your cold-calling fears, talk to potential customers, and close deals like a pro. What you offer : In B2B, you focus on how your product can solve business problems and make money.

CRM

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. billion students!)

Thought Leadership

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Content Marketing

Adobe Experience Cloud Blog

JUNE 16, 2015

Whether it’s good ‘ole marketing you’re interested in, or you’re seeking some sound business advice, you’ve come to the right place. As you (hopefully) find time to prop your feet up and relax this summer, here are some books to help stimulate your mind: 1. The Art of Social Media: Power Tips for Power Users.

Transform

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Remember, content plays a huge role in your business growth.

Whitepaper

Adobe Experience Cloud Blog

OCTOBER 8, 2015

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. Then, with that result, you know which aspects of your website to change in order to yield more clicks and conversions. A/B testing!

Thought Leadership

Sprout Social

OCTOBER 3, 2022

From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook. From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook.

Branding

Neil Patel

JANUARY 22, 2023

Is SEO pagination on your technical SEO site audit checklist ? However, it might not be the first thing marketers and SEO developers consider when optimizing a site. In addition, when properly optimized through SEO, pagination can help page rankings and bring more organic traffic to your website. What is Pagination SEO?

SEO