Marketing Insider Group

OCTOBER 20, 2020

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

Thought Leadership 137

Thought Leadership Whitepaper Promotion Marketing 137

Search Engine Land

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 119

Transform Marketing Marketers User-Generated 119

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right?

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Transform 110

Transform Marketing Marketers User-Generated 110

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Podcast popularity among B2B execs mirrors that of the U.S.

Whitepaper 130

Whitepaper Information Technology Retail Marketing 130

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. UGC is marketing gold.

B2C 141

B2C User-Generated Energy Promotion 141

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. We have to evolve our outbound lead gen to 1-to-1 target marketing. We have to be ready.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO? B2B buying takes time.

SEO 73

SEO Whitepaper B2C eBook 73

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

SEO 105

SEO CRM B2C eBook 105

Hubspot Marketing

APRIL 20, 2023

However, B2B lead generation is far from a simple task. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation.

Price 99

Price CRM User-Generated B2C 99

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. What is demand generation?

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime. But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. Use AI to extract the key takeaways in seconds.

Transform 90

Transform Whitepaper User-Generated Social Media Marketing 90

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. When I was working at the B2B agency, I can’t tell you how many clients I had who wanted to shift budgets away from Google ads and focus on LinkedIn ABM campaigns. For many, Linkedin became the defacto ABM platform. Including LinkedIn.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Rock Content

DECEMBER 13, 2023

With a new year on the horizon, it’s time to consider B2B strategy. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. It’s a constantly changing field, with ever evolving technologies.

Event Marketing 110

Event Marketing Marketing Marketers Education 110

Businesses Grow

OCTOBER 2, 2023

Here’s how the experience unfolded: Me (typing): Create a blog post about five ways businesses can use AI to generate new revenues in the style of McKinsey and Company. I’ve talked to dozens of writers and marketers and find we generally fall into one of three camps. Whether we want this or not, our marketing careers will change.

Education 114

Education Marketing Strategy Content Marketing Product 114

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Here are three ways marketing leaders can leverage the AI-generated content craze to bolster content marketing’s impact. Ride the AI wave to level up your content marketing strategy. Get MarTech!

Whitepaper 111

Whitepaper Education Content Marketing Marketing Strategy 111

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? AI in B2B Marketing Today. Crafting an invite list for live events and webinars is often more art than science.

Transform 174

Transform Thought Leadership Health Event Marketing 174

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. Here’s how I thanked Ruth Stevens for including me in a post she wrote for the MarTech blog. By Andy Crestodina Congratulations! You’ve been mentioned.

PR 106

PR SEO CMO Energy 106

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Buyer intent signals. Account-based framework.

Place 105

Place Branding Product Customer 105

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. Consideration.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Adobe Experience Cloud Blog

DECEMBER 29, 2017

As you check these things off of your to-do list for the year, I’d like to challenge you to think about how you’re going to grow as a marketer this year. What about adding a guest blogging program to your content strategy? In this blog, I’ll share five videos that will help you improve your marketing skills in 2018.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Strategy 134

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.

Content Marketing 112

Content Marketing Transform CMO Marketing 112

Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Build your reputation : Lengthy guides and blog posts demonstrate your expertise on your topic and industry, establishing trust. Get the daily newsletter search marketers rely on.

eBook 98

eBook SEO Branding Education 98

Businesses Grow

NOVEMBER 27, 2023

Too short for a blog post, too important to ignore, here are a few things on my mind these days! ” Every week, I blogged about what I thought this imaginary person would want to see. I recently gave a presentation to more than 300 marketing professionals. Nobody thinks, “I only respond to B2B content.”

Customer 73

Customer Gen Z Whitepaper Energy 73

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

SEO 121

SEO B2C PR Whitepaper 121

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Target the right segments of your audience.

eBook 144

eBook Copywriting User-Generated Entertainment 144

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90