Marketing Insider Group

OCTOBER 21, 2024

With that information, you can then use the Marketing Center’s website builder to make informed website optimizations. A few basic metrics to measure your website update include before-and-after bounce rates, conversion rates, time spent on individual pages and click-through rates. It’s to keep it alive, exciting and engaging.

Marketing Strategy

Martech

FEBRUARY 27, 2025

Your marketing expertise and understanding of your organization’s goals are key to avoiding those messes. Beyond that, what you need is a basic knowledge of how genAI works. Start with the basics Start off by getting grounded in the basics of AI and large language models with introductory articles from OpenAI and Google.

Communications

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Developing effective social media content. Marketing emails.

Transform

Hubspot Marketing

SEPTEMBER 9, 2024

And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. (To get the most out of this post, I suggest you read his lines aloud in your very best French.)

SEO

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. That’s where your content comes in.

Customer

Orbit Media Studios

AUGUST 6, 2025

Ignore blog posts and minor subpages unless requested otherwise. client logos, awards, testimonials) Whether content is clear, specific, and presented prominently (headers vs. body) Present your findings as a table with rows for each evaluation criterion and columns for each main page (e.g., Co-create and co-promote content.

PR

Businesses Grow

AUGUST 5, 2024

A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun.

Non-Profit

Hubspot Marketing

JANUARY 23, 2025

Some stakeholders may have certain requirements for how their company or organization is described, and your writers and content marketers will need that info. Tell the writer what the content goal is; maybe its a blog post to address demand for a certain keyword, or maybe you need ad copy and a variety of CTAs for a new product.

Logistics

Orbit Media Studios

JUNE 24, 2025

Email marketing is disintermediation. In the next few minutes, you’ll learn exactly how to get more email subscribers for your blog by improving your email subscriber form. Many locations The signup form is all over the place, starting with the top of the blog main page. The signup form at the top of this blog is a good example.

Law

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Animalz blog

AUGUST 12, 2024

Then, I wrote a blog post about our process and how we go through it. One thing we learned from taking the support example is that there’s probably a whole fleet of content we could write just about how we do certain types of customer support interactions at Reclaim. How do you view that?

Shipping

SmartBrief - Marketing

MARCH 19, 2025

Building a real bond If you want to really connect with people, creating content based on what “they” care about is key. Think about starting a blog, making how-to videos or potentially hosting online workshops. The secret is to keep that helpful content consistent over time.

Thought Leadership

Hubspot Marketing

MAY 21, 2025

Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Focus on value, not on selling.

Transform

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. Prioritize E-E-A-T and create valuable content that resonates with your target audience.

SEO

Orbit Media Studios

AUGUST 11, 2025

You can research topics, write outlines, craft social posts, edit drafts, create images and so on… There are a million ways to do content marketing. Longform text, shortform videos, gated guides, interview podcasts, live webinars and so on… So how are content marketers using AI? How fast are marketers adopting AI?

Content Marketing

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content.

SEO

Hootsuite

NOVEMBER 21, 2024

In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. Short form content is quick and easy to consume — think Instagram Reels, or Tweets. Download now What is long form content? So go long; we’ll catch you at the end.

Social Media Marketing

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads.

Customer Acquisition

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. For example, Google now features more Reddit content.

Market Trends

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. They won’t get that from a social media post that says, “How to do content marketing.”

SEO

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Now we’re competing against AI-generated content for clicks in search engine results pages (SERPs). This is basic knowledge’. Nick’s blog didn’t. And more searches are happening on YouTube and TikTok every day. That’s perfectly normal.

SEO

Marketing Insider Group

AUGUST 4, 2025

You’ve built your website and maybe even published a few blog posts. On‑page basics matter: headings, meta tags, and user‑friendly URLs. Content consistency builds authority over time. Try these: Guest blog on niche sites. Share content with industry influencers. Try different content lengths.

SEO

Litmus

SEPTEMBER 25, 2024

Think: eye-catching videos, infographics, or a scroll-worthy blog post. Whether it’s a video or an article, your content should spark curiosity and get people talking. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” Quick tip: Make it easy to share.

Management

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. Backlinking: To boost your content’s credibility, acquire high-quality backlinks from authoritative and relevant sites. How GEO differs from SEO.

User-Generated

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. Plus, answering these questions with high-quality content will help you establish expertise. And create new content to knock your competitors off the SERPs. Aim to outrank them with higher-quality content that diverts traffic away from their site to yours.

SEO

Scoop.it!

NOVEMBER 21, 2024

Master Customer Testimonials The most basic social proof tactic for boosting your sales is letting your happy customers do the talking. Customer testimonials are marketing gold, with the power to increase sales by 34%. They’re basically masters at letting their users do the talking for them. Give them those reasons.

Customer

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. This builds trust and positions you as an expert even before they land on your blog.

Marketing Strategy

Marketing Insider Group

JULY 14, 2025

If you’re spending time writing blog posts but not getting the results you want, you’re not alone. Content marketing takes effort. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit.

SEO

Animalz blog

JULY 16, 2024

She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? How else do you see AI impacting content marketing?

PR

Animalz blog

JUNE 12, 2025

Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library. Consider them our anniversary gift to you.

SEO

Martech

OCTOBER 18, 2024

Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Blog posts, industry news and thought leadership pieces all need to provide useful information. Marketing strategies for LinkedIn As an experienced B2B marketer, you already know the basics of LinkedIn marketing.

User-Generated

Marketing Insider Group

MAY 13, 2025

Start With Content That Actually Deserves to Rank Google (and your audience) are getting smarter. You cant just churn out a 500-word blog post stuffed with keywords and expect it to hit page one. They act as votes of confidence from other websites, telling Google that your content is trustworthy, relevant, and worth ranking.

PR

Hubspot Marketing

JANUARY 24, 2025

Reducing Keyword Cannibalization Over time, your site accumulates content: landing pages, blog pages, case studies, feature wrap-ups, and so on. Naturally, you want each page to rank for the best keywords for your audience, so you plug in those keywords throughout your content. Audit your content.

SEO

Orbit Media Studios

AUGUST 6, 2024

Unfortunately, too few digital marketing professionals learn basic analysis and blindly trust digital analytics tools. Image source: Data-Driven Empathy: How to Use Data in Marketing Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. You can find Andy on LinkedIn and Twitter. Yes, please!

Analytics

Hubspot Marketing

JANUARY 28, 2025

Source How to Optimize Your Marketing Spend in 4 Steps Marketing spend can make or break your strategy. First, lets walk you through the four basic steps to marketing optimization. In one campaign targeting B2B clients, we initially distributed the budget equally across paid search, LinkedIn ads, and content marketing.

Non-Profit

Exposure Ninja

APRIL 7, 2025

As of 2025, it powers approximately 472 million websites, dominating the CMS market with a 61.4% Flexibility: WordPress is highly customisable , allowing users to build anything from simple blogs to complex eCommerce stores and membership websites. Blog functionality is not as powerful as WordPress for content marketing.

eCommerce