Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. A unified view of your marketing across every channel, department and customer touchpoint is crucial for accurately measuring content marketing ROI. What is content marketing ROI?

Content Marketing

SocialPilot

JULY 12, 2024

Strategic Content Creation: The insights collected can help you pinpoint which type of interactive content , videos, blogs, or infographics garners the most attention. Support Effectiveness: The analysis can help you determine the effectiveness of your online customer service, from response times to the success of your chatbot interactions.

Analytics

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate. Each chapter has its own goals, tools, and measures of success.

Customer Journey

SocialPilot

JULY 20, 2025

Lack of Clarity Leads to Missed Opportunities Without a defined content creation calendar, your YouTube efforts remain tactical rather than strategic. Your defined goals and audience will dictate the “ whom, where, and how often” of your publishing, ensuring no resources are wasted on purposeless content.

Transform

AWeber

AUGUST 1, 2025

Effective segmentation enables targeted, relevant content delivery. Your newsletter voice should reflect your brand personality while serving your audience's needs. Different groups require different approaches and information.

Transform

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. The platform will typically send you updates at a preset frequency or one that you define. Here's what I’ll cover below: What is a rank tracker tool?

Price

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. Define Your Objectives Audience analysis starts with setting a clear goal. Take Spotify, for example.

Gen Z

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. This builds trust and positions you as an expert even before they land on your blog.

Marketing Strategy

Duct Tape Marketing

AUGUST 15, 2024

We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Questions I ask Jeff Walker : [01:15] What is PLM? [01:43] And so they have a series of problems.

Product

Buffer Marketing

DECEMBER 5, 2024

First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. Buffer creates downloadable custom reports for you — and you can even add your branding. Feel free to try them and see what insights you can find!

Analytics

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. For example, we segmented the fragrance category page into womens perfume discounts. Listen to your customers. The result? Your first step?

eCommerce

Customers.ai

DECEMBER 24, 2024

Ad remarketing software is a tool that helps businesses re-engage potential customers who have previously interacted with their website or digital content. It then uses this data to create highly segmented audiences based on visitor behavior and syncs seamlessly with platforms like Meta, Google Ads, and TikTok. Lets be real.

eCommerce

verse.ai

JUNE 3, 2025

In this blog, well discuss how to improve lead scoring efforts, including a quick overview of lead scoring, why scoring alone wont close more deals, and lead scoring best practices to bridge the gap between sales and marketing. ( Who are your target customers? Scores can also be set to time decay. This is often 100 points.)

B2C

Sachs Marketing Group

APRIL 7, 2025

Unlike basic automation, which relies on static triggers and pre-programmed rules, AI-driven marketing automation evolves through data, utilizing AI algorithms to analyze customer behavior and preferences, thereby enhancing marketing strategies and personalizing customer experiences.

Transform

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. They help in developing an email list, converting subscribers into customers, and building trust and loyalty.

Key Performance Indicator

Hubspot Marketing

MAY 5, 2025

If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.) Rossotti The Arc of Ambition: Defining the Leadership Journey by James Champy & Nitin Nohria Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz & Dori Jones Yang 4.

Finance

Martech

APRIL 4, 2025

This data can help identify audience segments and the channels that generate the most qualified users, or those who intend to purchase or complete specific actions on the site. Custom events. GA4 will highlight them in reports and dashboards, providing more accurate fill-from-in segmentation and supporting attribution modeling.

Key Performance Indicator

Lynton Web

MAY 8, 2025

Detailed audience segmentation enables resonant messaging that drives participation. Content optimization naturally incorporates targeted keywords into program descriptions, facility pages, and blog content while providing valuable information.

Marketing Strategy

Vertical Response

MAY 18, 2025

It helps in automation, segmentation, and provides user-friendly tools that are essential for engaging with your audience. Starting with the basics, we will define essential terms that form the backbone of any email marketing strategy. Understanding these basic terms is your first step toward mastering email marketing.

Email Marketing

Neil Patel

MAY 30, 2025

To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. But the target customer is just one aspect. Customer Relationship : Consumer marketing tends to focus more on transactions. The solution? Develop new content (e.g.,

Manufacturing

Hubspot Marketing

JUNE 25, 2025

The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. It gave me the perfect opportunity to build a clear set of guidelines for communicating across different services, topics, styles, and audiences — all while maintaining a consistent, customer-first ethos.

Copywriting

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. Though basic, image posts remain one of the most versatile and accessible content formats for brands of all sizes. The company frequently shares clean, minimal visuals, ranging from motivational quotes to product shots and customer reviews, paired with short captions and subtle branding.

Thought Leadership

Backlinko

JUNE 23, 2025

Including writing, video creation, and customer research. It can handle just about any marketing task, customized to your industry. From a quick Instagram caption for your DTC skin care company to a detailed content strategy with audience segmentation, ChatGPT does it all. In fact, you get a 3.7x Short on time?

User-Generated

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. It’s like becoming a magnet for your perfect customer. What Exactly is Inbound Lead Generation?

CRM

Martech

NOVEMBER 15, 2024

Behavioral analytics goes beyond basic clicks and page views, focusing on the reasons behind user actions. Long sessions on a blog post? Set up custom events, like scroll tracking or button clicks, to gain detailed behavioral data. Set specific goals, like lowering bounce rates by 10% or increasing blog post engagement by 20%.

Analytics

Welcome Software

APRIL 22, 2025

Ensure that industry-specific terminology is accurately localized for each market, and preserve the persuasive elements of the original text " Personalization and segmentation These days, marketing content does need to be a bit more than just 'consistent'—it needs to be personalized. and review processes.

Gen Z

Welcome Software

JUNE 30, 2025

Adoption is distributed across several key user profiles : Senior Leadership/Executives, Product Marketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams. Our early results show that our customers agree. Let's dive in.

Transform

Lusha

DECEMBER 9, 2024

Knowing the difference between the two is essential for tailoring your sales strategy to your goals and your ideal customer. Sales reps reach out directly to potential customers who might need to know they need your product or service. To be truly effective, it requires a well-defined process. This is where prospecting comes in.

Communications

Emanuel P SEO Blog

MARCH 4, 2025

I have delivered this presentation in September 2024 at the Toronto Marketing Hub and complemented it with a blog on this site. The session covers a wide range of topics, including the importance of SEO, understanding ideal customer profiles, tackling technical debt accumulation, and the strategic use of AI in marketing.

SEO

Lusha

DECEMBER 9, 2024

Here are some good goals for B2B email marketing: Lead Generation : Get contact information from potential customers who are interested in your products or services. Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions. It’s about working smarter, not harder.

Email Marketing

Digital Marketer

NOVEMBER 20, 2024

What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now? It allows smaller companies to implement predictive and personalized customer journeys, especially in the retail and eCommerce space, and I believe that will be an important trend to jump on in 2025.

Digital Marketing

Hubspot Marketing

MAY 15, 2025

Instead of starting from scratch for every post, you can take one strong idea and spin it into different formats whether that's a blog post, a short video, a carousel, or a handful of social posts. This approach helped us extend the life of the research and reach different segments of our audience without overdoing it.

Education

SocialPilot

AUGUST 7, 2025

It’s perfect for tight-knit groups that need real-time communication and want to customize everything from roles to channels. Defining Your Niche Community Strategy: Setting the Foundation for Success Building a successful niche community demands a thoughtful approach right from the beginning. The bottom line?

Transform

Backlinko

MARCH 31, 2025

It can help you: Brainstorm blog post topics Plan your content strategy Debug code snippets Translate marketing copy into multiple languages Explain blood test results in simple terms Plus, depending on the model you’re using (more on that below), it can also: Generate images using DALLE: And handle voice interactions. Another benefit?

User-Generated

Adobe Experience Cloud Blog

MARCH 26, 2020

Generally speaking, these are the basic criteria and oversimplified stats for defining the iGeneration, or Generation Z: Born between 1995 and the 2010s. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z.

Gen Z

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. We thought this addressed the primary pain point that brought most of the customers to our site…and to some degree, we were right. A Taste of Being A 10X Marketer.

Thought Leadership