Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. This builds trust and positions you as an expert even before they land on your blog.

Marketing Strategy

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Not sure where to start?

Social Media Marketing

Litmus

OCTOBER 16, 2024

Don’t stop at basic demographics—explore personalization data like psychographics, interests, and interaction patterns. Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans. Again, go back to your CRM data.

Health

Marketing Insider Group

JULY 28, 2025

Smart automation balances posting with real-time human replies. Smart automation balances posting with real-time human replies. Why Automation Should Feel Smart You’ve likely tried scheduling one week’s worth of posts in one go. Buffer even pulls in RSS feeds, so your blog posts get shared without manual effort.

CRM

Duct Tape Marketing

DECEMBER 20, 2024

For over 30 years, Ive been committed to helping small and medium-sized businesses achieve their goals through systematic, strategic marketing. Brand Marketing: Back to Basics 6. Smart brands are building smaller, engaged communities around shared interests. Hyper-Personalization Powered by AI 2.

Market Trends

Hubspot Marketing

AUGUST 20, 2024

HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Turn blog posts into videos or video scripts. Turn podcasts or videos into blog articles. images, social posts, text messages, ads, and blog posts) or new content you upload to the tool.

User-Generated

Hubspot Marketing

JANUARY 24, 2025

Reducing Keyword Cannibalization Over time, your site accumulates content: landing pages, blog pages, case studies, feature wrap-ups, and so on. The keyword mapping process can help you pinpoint where your content supports larger company goals and where you could do with adjustments. Define your business goals.

SEO

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Searching specialist job boards like SEOjobs.com is also a smart strategy. This targeted approach can enhance your chances of finding opportunities that align closely with your experience and career goals. This is basic knowledge’.

SEO

SocialPilot

JULY 20, 2025

This powerful tool helps you maintain consistency, optimize your workflow, and ensure every piece of content aligns with your channel’s goals. Poor communication and fragmented workflows often lead to project failures, resulting in content that fails to align with business goals and slowing down the entire production process.

Transform

Hubspot Marketing

JULY 12, 2024

This way, you’re basically inviting members to participate directly in your product growth and development process. Contributions can range from guest blog posts and media submissions to involvement in open-source software projects on your website. and the goals you’re working toward. food, exercise, hobbies, etc.)

Management

Sprout Social

JANUARY 15, 2025

If an affiliate influencer youre working with has a newsletter, blog or podcast, they could promote your brand to those marketing channels and audiences. Each compensation model has advantages, depending on your brand’s goals, budget and the influencer or creators reach and performance. Plus, youre not limited to social media.

Influencer Marketing

Hubspot Marketing

JANUARY 28, 2025

It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. First, lets walk you through the four basic steps to marketing optimization. Set clear goals for better solutions. Start with a goal in mind about what you want the campaign to accomplish. Is your audience on LinkedIn?

Non-Profit

Welcome Software

JANUARY 6, 2025

We've gone from level to level, including: Chatbots: Your basic digital helper that can answer questions and handle simple back-and-forth conversations. Reasoners: Smart systems that can actually think through problems and make logical connections between different pieces of information. You know, like what is your actual goal?

CMO

Buffer Marketing

JANUARY 30, 2025

Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose. Setting clear, measurable goals keeps your content focused and your efforts productive. Set SMART goals Your goals should be SMART — Specific, Measurable, Achievable, Relevant, and Time-bound.

User-Generated

SocialPilot

DECEMBER 15, 2024

Whether youre running a small business, managing multiple clients, or just looking for a tool to simplify content scheduling and analytics, understanding what youre paying for is a smart move. In this blog, well break down Metricool pricing and plans to help you decide if its a worthwhile investment.

Price

Hubspot Marketing

DECEMBER 23, 2024

This flexibility means you can go hands-on or let AI do the work, depending on what fits your goals best. Breeze Copilot automates all sorts of content, like blogs and case studies, and allows you to brainstorm ideas for titles and crisp subheadings. Note: Always make sure these goals arent standalone. Start small, scale smart.

Transform

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” Guest blogging.

SEO

Backlinko

DECEMBER 27, 2024

Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. If youve used the tool before, click the Set a new goal drop-down. Alternatively, open the Smart Writer drop-down and select Rephraser. Use the AI-powered Smart Writer to elaborate on existing content.

Transform

SocialPilot

JULY 9, 2025

Both platforms are trusted by consumers and marketers alike, but they operate differently, serve different goals, and create very different outcomes for brands. This side-by-side snapshot highlights the key differences to help you choose the right platform for your business goals. That’s exactly why this comparison matters.

Management

Animalz blog

JUNE 12, 2025

Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library. Consider them our anniversary gift to you.

SEO

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

Analytics

Backlinko

DECEMBER 29, 2024

This means the users goal for this search is to research plumbing company options, read reviews, and view services, making it a good term to target on a service page. These questions make great topics for FAQ pages and blog posts. This includes your basic contact details, like your NAP. Think Yelp, Angi, and Porch.com.

SEO

Hootsuite

JULY 15, 2025

Streamlined repurposing: Got a blog post you want to turn into a LinkedIn carousel? It’s smart, fast, and (unlike some AI tools) genuinely understands nuance and tone, making it a great choice for marketers who want content that feels human, not robotic. Need a TikTok script based on your latest Reel? Source: Claude Who is this for?

SEO

Lynton Web

DECEMBER 29, 2024

Building the Customer Journey Foundation Before diving into the how and why, there are some basics to cover first. Each chapter has its own goals, tools, and measures of success. Will you rely on lead scoring, or prefer to stick to basic lifecycle stages? How comfortable is the team with using the new tools?

Customer Journey

Backlinko

MARCH 26, 2025

Heres how this process shaped this article: While plenty of tool comparisons and basic workflows existed, few posts offered strategic frameworks for using AI effectively. Blog posts. Heres what Claude came back with for this article: Step 3 – Analyze and Refine Your Angle Sometimes, the angles are usable with the first output.

eCommerce

Hubspot Marketing

MARCH 10, 2025

When youre caught between limited resources and ambitious growth goals, you need tools that deliver actual results, not more complexity. Thats the reality of most AI tools today theyre smart, but they're working blindfolded. Memory : Unlike basic chatbots that forget conversations the moment they're over, Breeze remembers.

Transform

Lusha

DECEMBER 9, 2024

By using a smart, data-driven approach, you can unlock the real power of outbound lead generation. Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer.

Key Performance Indicator

Hubspot Marketing

JANUARY 21, 2025

I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Put into marketing terms, content research is the systematic process of gathering information to create valuable content that meets your readers needs, furthers your business goals, and ranks in search results.

User-Generated

Hubspot Marketing

APRIL 23, 2025

Guest blogging and podcasts: Being invited to share your expertise on external platforms to tap into new audiences. The basic EMV formula is: Total Impressions Includes views from social media, press coverage, influencer mentions, and user-generated content. Which EMV formula should you use? But is it more valuable?

PR

Vertical Response

JUNE 11, 2025

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. The design and layout of these emails were basic, emphasizing readability over aesthetics. Organization tools were basic at best.

Transform

Customers.ai

DECEMBER 23, 2024

And with tools like Customers.ai, youll learn how to move past the basics and start driving real results. The Most Common Email Engagement Metrics We are all about going above and beyond the basics but when it comes to email marketing, its still important to know the tried and true. Lets dive in. Start your free trial of Customers.ai

Price

Sales Force: CMO

FEBRUARY 28, 2025

Think of this blog as a marketing AI agents 101 to help you get the basics down. The basics of AI agents I may have scared you with that intro, so lets take a step back. No, you dont need to be an expert on AI agents, but you do need to know the basics. Think of the agent as a super-smart intern.

CRM

Customers.ai

DECEMBER 24, 2024

Its a smart way to recover cart abandoners and squeeze more ROI from the traffic youve already invested in. The more data you have, the more efficiently you can spend your budget and hit your goals. Pricing : Custom pricing based on campaign goals and ad spend. Pricing : Custom pricing based on campaign size and goals.

eCommerce

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. No matter your goal – educate, entertain, or convert, there’s a content format here to match. Though basic, image posts remain one of the most versatile and accessible content formats for brands of all sizes. Pair with a smart caption: Don’t let your image carry all the weight.

Thought Leadership

Hubspot Marketing

JUNE 25, 2025

The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. The audience includes [basic audience description — e.g., small business owners, busy parents, engineers, etc.]. Our goals are [list goals], and the angle we’re after is [angle]. Please pull it up.

Copywriting

SocialPilot

JULY 21, 2025

It’s which one actually works for your brand’s voice, audience, and growth goals in the coming years. That’s where this blog comes in. But if virality is the goal, X rewards engagement spikes. Here’s how to play smart. Schedule smart. Here’s the problem. Feature Comparison: What Marketers Need to Know?

Gen Z