Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers.

User-Generated

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Since then, I’ve found even more smart, strategic ways to use AI. No “write a blog post” prompts. That’s where generative AI comes in. No “generate 10 headlines.”

Copywriting

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem. Channels are crowded.

Customer

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. Email: Business email address Sign me up!

Transform

Orbit Media Studios

AUGUST 6, 2025

Here is a simple, practical approach to increase visibility in AI. Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI. I’ll use the term “AI optimization” for now. Your future prospect is having a conversation with the AI. It may be hard to say.

PR

Hubspot Marketing

JULY 18, 2024

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. Integrate AI chat ASAP.

Transform

Hubspot Marketing

JULY 12, 2024

I found that there are three categories to consider: Those who will be managing the community: For external-facing communities, this group of stakeholders may include the community manager, marketing department, and/or customer support. Avoid creating too many categories at the start — keep it simple and let your categories evolve.

Management

Martech

MARCH 27, 2025

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze. Processing.

Customer Journey

Backlinko

APRIL 7, 2025

Add personal stories and examples (real ones not AI-generated). For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel.

User-Generated

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. Read more about AI segmentation tools.

Education

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Long story short?

eCommerce

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If your main feed isn’t serving you the inspiration you’re looking for, don’t be afraid to scroll through the search page or ask the Meta AI feature to show you fresh posts from new-to-you creators.

Product

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. The purpose of an SEO budget is to determine how much money should be allocated to each category. Off-page SEO. Technical SEO.

SEO

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. This includes Google’s recent addition: AI Overviews. Blog pages often cover these topics best. To do this, use an AI tool like Claude or Chat GPT to uncover relevant topics for specific destinations. To AI or Not AI?

SEO

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. Or by blog post category.

SEO

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. We found no differences at all in publishing frequency, use of images or the use of AI.

Marketers

Backlinko

MARCH 26, 2025

The challenge with AI, or any technology, is that we want the easy way out. And for mediocre content, AI is the perfect solution. For example, I used AI extensively to write this article. AI has made me realize how much I can improve my content. AI has made me realize how much I can improve my content.

eCommerce

SmartBrief - Marketing

JUNE 2, 2025

AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation.

Gen Z

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. It is a response to something worthy of attention.

User-Generated

Buffer Marketing

APRIL 30, 2025

And yes, there are plenty of AI-powered options to streamline your workflow. Best for: Caption ideas with a clear CTA or marketing angle Predis : Predis is an AI social media assistant that auto-generates post captions and visuals from a single prompt. Each featured tool offers genuinely useful free plans or worthwhile free trials.

User-Generated

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Its extensive features include swift AI-powered review response, automated text and email-based review request campaigns and tracking, negative review management, and much more.

Management

Hubspot Marketing

MARCH 26, 2025

Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). Short-form video is dominating. Across the board, social media platforms are really pushing and prioritizing video right now.

Gen Z

Lynton Web

JANUARY 2, 2025

For Enterprise users, the system employs AI-assisted scoring recommendations, analyzing your existing customer base to identify the most relevant criteria for your business. For engagement and fit scores, leads fall into three categories: High, Medium, and Low. Leads scoring high in both categories deserve immediate attention.

Transform

Search Engine Land

AUGUST 8, 2024

Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Marketers can use these AI-assisted features to reach their desired outcome without performing more manual, low-impact activities. Localization/translation. Audience research.

Gen Z

Martech

JULY 25, 2025

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. Here’s what I discovered when I handed AI the keys to some of my most time-consuming research tasks. What I found surprised me.

Whitepaper

Search Engine Land

JULY 10, 2024

Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information. However, you cannot use it to automate your link building, or you will spam your own blog.

SEO

Search Engine Land

OCTOBER 3, 2024

I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web. How AI Overviews and LLMs might understand content using specific systems of analysis. Not everything has to be (or should be) a blog article. This article explores: Content length and (potential) misconceptions around it.

SEO

Hootsuite

JULY 26, 2024

Hootsuite Listening ‘s industry-leading AI-powered social listening tool allows you to gather your competitors’ content in one dashboard in real time. The reports analyze your competitors’ content types, post themes, post categories, sentiment, and tone. Plus, you can use Quick Search to analyze things like: Results.

Analytics

Sprout Social

JULY 15, 2025

For example, Sprout Social’s AI-powered Influencer Marketing platform helps you find authentic, brand-safe creators based on the topics your audience engages with most. Brand24 Brand24 helps you monitor and analyze brand mentions across various online platforms, including social media, blogs, news sites and forums.

Analytics

Backlinko

JULY 26, 2024

It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Price

Lynton Web

AUGUST 29, 2024

The main components of this powerful toolkit include: Multi-language variations for pages and blogs: Create multiple versions of your web pages and blog posts in different languages, ensuring your message resonates with diverse audiences.

User-Generated

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Hubspot Marketing

NOVEMBER 12, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I like to organize the data into categories — positive, negative, and neutral feedback — and then I begin to look for patterns. This is an opportunity to see raw and unfiltered information for your business.

Energy

Hubspot Marketing

OCTOBER 25, 2024

Category Most of the directories on this list work for any industry or target market. Visits Foursquare is a general online directory for a wide variety of local business categories. Visits Better Business Bureau is an online directory site for a wide variety of local business categories. The listings here are super detailed.

Real Estate

Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. Prioritize consistent and complete data over volume.

Content Marketing

Sprout Social

MAY 8, 2025

Leveraging AI-powered tools like social listening are key. Consider categories your target audience cares about and make a list of related keywords. For example, if users continue to post and comment about an influencer more than others within the influencers category, keep a pulse on what exactly it’s all about.

Gen Z

Hubspot Marketing

APRIL 15, 2025

2024 was the year of AI tools. This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. AI Tools for Productivity and Audience Growth My Top Picks 1.

Product