Hubspot Marketing

NOVEMBER 7, 2024

Pro tip: Segment your distribution channels into “known” (predictable) and “unknown” (risky, high-impact) categories. A powerful example of this was a company I worked with in Brazil, which was targeting heads of logistics in a niche B2B market. This helps you balance stable growth while testing new, high-upside channels.

Inbound Marketing

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. But why is AI proficiency so critical for marketers and why is this happening now? Similarly, Monica.ai

Transform

Lynton Web

JANUARY 2, 2025

This approach is particularly valuable for B2B companies where multiple stakeholders are typically involved in the purchasing decision. For engagement and fit scores, leads fall into three categories: High, Medium, and Low. Leads scoring high in both categories deserve immediate attention.

Transform

SmartBrief - Marketing

JUNE 2, 2025

I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. So, before this piece becomes outdated, lets take a look at five B2B marketing trends.

Gen Z

Search Engine Land

SEPTEMBER 24, 2024

Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content. Example of a free-form ad Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers Get the newsletter search marketers rely on. Business email address Sign me up! Processing. See terms.

Promotion

Orbit Media Studios

OCTOBER 30, 2024

Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog. So publish insights and advice on many relevant, industry blogs. What new data could we produce that would support the claims made on other blogs? Think about this step by step.

SEO

Hubspot Marketing

JUNE 2, 2025

We made a conscious decision to understand our audience better than anyone else in our category. Source This is something I see a lot of B2B companies fail at because they want to sound like the smartest in the room. Here are some practical approaches we used at Gong that are still relevant and effective today. Some prefer reading.

Branding

Hubspot Marketing

APRIL 8, 2025

It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. However, if youre in the B2B space, all is not lost: 11.7% But dont just send them to your blog post.

Gen Z

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Do you know 75% of B2B buyers use social media to support their purchasing decisions (IDC).

Thought Leadership

Hubspot Marketing

APRIL 8, 2025

It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. However, if youre in the B2B space, all is not lost: 11.7% But dont just send them to your blog post.

Gen Z

Search Engine Land

AUGUST 8, 2024

These “smart” audience types can scale targeting capabilities and drive cheaper traffic and engagement, but the quality is questionable, especially in B2B. Consider video, blog posts, or other lower-intent content pieces. Among the highest-consumed video categories are: Tutorials or how-tos. Still, don’t be afraid to test.

Gen Z

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Here’s how to get your B2B ecommerce strategy right, according to industry experts. Table of Contents What is B2B ecommerce? For one, B2B ecommerce involves multiple decision-makers.

eCommerce

Scoop.it!

NOVEMBER 21, 2024

This adds an extra layer of authenticity and credibility, especially in B2B contexts. Let’s look at two brands crushing the testimonial game: DialMyCalls , a mass texting service, nails B2B testimonials. Use real names and photos : Include the name, title, and company of the person giving the testimonial if possible.

Customer

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Analyze your keywords to find an untapped market for a new product category or niche. These queries also include category-specific navigation patterns people use to find specific products. Then, we added optimized content to all these pages.

eCommerce

Hubspot Marketing

APRIL 15, 2025

Join TikTok for Business newsletters , follow their blog, and connect with other marketers in the space. TikTok Marketing Examples Success Across Business Models Both B2C and B2B brands are finding their footing on TikTok. Whats surprised me most is how well B2B companies can perform on TikTok when they approach it strategically.

Social Media Marketing

Hubspot Marketing

OCTOBER 25, 2024

Category Most of the directories on this list work for any industry or target market. Visits Foursquare is a general online directory for a wide variety of local business categories. Visits Better Business Bureau is an online directory site for a wide variety of local business categories. The listings here are super detailed.

Real Estate

Martech

JULY 25, 2025

A question like “What’s the market size for B2B influencer tech?” integrations, AI, automation, templates) Blog posts Video content (YouTube, webinars) Ad copy (LinkedIn, Google Display, etc.) toward AI, productivity, collaboration, workflow automation) Emerging feature categories (e.g., Be specific.

Whitepaper

Hubspot Marketing

JULY 12, 2024

The acronym “SPACES” represents six distinct community management categories: S upport, P roduct, A cquisition, C ontribution, E ngagement, and S uccess. Contributions can range from guest blog posts and media submissions to involvement in open-source software projects on your website. Now, onto the specifics.

Management

Hubspot Marketing

JUNE 23, 2025

I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. We turned the interview into an article for our blog. The typical B2B SaaS website looks like Stripe. Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. So, we took a bet.

Branding

Martech

JULY 24, 2025

Content types and formats: Outline your core formats — blog posts, case studies, landing pages — and explain their purpose and performance benchmarks. Tool categories to consider: Project management platforms for ownership, task tracking and transparency Review and collaboration tools like Google Docs or Frame.io

Transform

Hubspot Marketing

SEPTEMBER 25, 2024

Mark Osborne , B2B sales expert and founder of Modern Revenue Strategies , adds that for many businesses, markets are tightening due to uncertainty and higher interest rates, which has resulted in less capital — making every lead even more precious. Are you more interested in B2B organizations or B2C organizations?

Logistics

SocialPilot

JULY 17, 2025

In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Customer reviews, testimonials, and case studies build trust by showcasing real customer experiences, especially for B2B and high-value purchases. Let’s dive in. Let’s dive in.

Transform

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? What makes a great B2B marketing email?

Email Marketing

Hubspot Marketing

JANUARY 28, 2025

If you want to be in the win category, you need to know how to optimize it. In one campaign targeting B2B clients, we initially distributed the budget equally across paid search, LinkedIn ads, and content marketing. A real-life example comes from Penfriend , an AI blog writer. After this, youll find senior-level tips.

Non-Profit

Backlinko

JANUARY 31, 2025

.” Instead, decide what services youll offer and be specific when you describe them: Technical SEO for enterprise companies Content creation for B2B SaaS Link building for ecommerce sites Niche down whenever possible. Once you control a niche, whether B2B SaaS, home care, or legal SEO , it will be much easier to grow from there.

SEO

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Done right, a single blog post can become your hardest-working salesperson. Yes, even any negative comments you get, too.)

Marketers

Hootsuite

APRIL 22, 2025

Fill in your business name, category, and description. Capture B2B leads? Most relevant for B2B brands.) Generate posts based on a link, like a blog post or product page. Abhishek Joshi, Digital Marketer, Dog with Blog Imagine your Facebook page is a living room. Then click on Pages. Click Create Page and thats it.

Gen Z

Backlinko

AUGUST 5, 2025

You’re clear on the category or niche you’re competing in. Have a click around, paying particular attention to the product and category pages. Are they blog posts, category pages, product pages, or store locators? Blog content contributes less than 3% of visits. You know your ideal customer.

Food

Customers.ai

NOVEMBER 20, 2024

A B2B campaign for SaaS might focus on, “Save hours every week with automation tools built for small teams.” Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. Understanding your audience isn’t just a step in the process.

PR

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. They actually looked like they belonged in a deck or B2B post. Here are some B2B materials I think Napkin AI could spruce up: LinkedIn posts. These werent surreal or off-brand.

Product

Zumvu

JUNE 17, 2025

Next Article How Outsourced Customer Support Can Skyrocket a SaaS Business 0 Comments Guest Please login to post your comment.

Finance

Hubspot Marketing

JULY 22, 2024

My profile details how I started, why I create content, and my journey to finally starting the blog. If you're a B2B business, have a testimonial from the most prominent client on your profile. It includes brief meta-descriptions below each category, and the design allows users to click through to learn more.

Fashion

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Welcome Software

JULY 7, 2025

What works for Amazon won't work for your B2B SaaS tool. The best-practice approach Other teams copy what worked for other companies without understanding whether these strategies work for their specific user base. It came from testing how personalization is presented and delivered to users.

Customer

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She grew a four-person blog team into nearly thirty people and now attracts more than 4.5 million monthly visitors.

Thought Leadership

Duct Tape Marketing

NOVEMBER 7, 2024

million followers to his LinkedIn blog. And there's examples of that in B2B, Cisco, the food delivery company, S-Y-S-C-O does something very similar. I mean, it depends on your need and the category you're in. Currently, David advises top executives on AI and personalization. David Edelman (17:47): No, not yet.

Customer

Backlinko

MAY 31, 2025

A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. Do It with Our Template When I was trying to set up this workflow for my own B2B social media strategy , I experimented with a new tool every other week.

User-Generated