Marketing Insider Group

DECEMBER 9, 2024

Once you have a list of keywords, organize them into categories and identify which keywords should be targeted on specific dates in your calendar. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings.

SEO

Orbit Media Studios

AUGUST 6, 2025

Ignore blog posts and minor subpages unless requested otherwise. For each scanned page, analyze the following elements: How clearly the business describes what it does Target audience and buyer personas (job titles, industries, geographies) Stated services, use cases, or product categories Outcomes promised (e.g.,

PR

Lynton Web

JANUARY 2, 2025

For engagement and fit scores, leads fall into three categories: High, Medium, and Low. Visits to high-value pages like pricing, product specifications, or case studies typically indicate stronger buying intent than visits to general blog posts or company information pages.

Transform

Scoop.it!

NOVEMBER 21, 2024

Continue on your category pages : Add reviews to collection and catalog pages so you can give shoppers the confidence they need before they even hit a product page. Customer success stories and case studies are the best way to do so. It’s the first impression that counts. Let your happy customers light the way.

Customer

Backlinko

MARCH 26, 2025

Blog posts. Please: Create a structured summary of key points Extract specific examples and case studies Identify unique insights or perspectives Pull compelling quotes Note areas needing clarification or follow-up Validate insights. Heres a prompt: I’ve shared several articles about [TOPIC]. Academic papers.

eCommerce

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.) How We Audited Our Oldest Content 1.

SEO

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They are likely more comfortable writing case studies, ebooks and whitepapers.

Marketers

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. The purpose of an SEO budget is to determine how much money should be allocated to each category. Off-page SEO. Technical SEO.

SEO

Backlinko

APRIL 7, 2025

.” He shared specific tactics and advice that actually worked for him, including: Real email templates he’s used for outreach Screenshots showing actual results Step-by-step instructions Tool recommendations Specific case studies with traffic metrics The result? No wonder this guide has maintained high rankings for years.

User-Generated

SocialPilot

JULY 17, 2025

In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. Customer reviews, testimonials, and case studies build trust by showcasing real customer experiences, especially for B2B and high-value purchases. Let’s dive in. Let’s dive in.

Transform

SocialPilot

JANUARY 27, 2025

Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership

Backlinko

JANUARY 31, 2025

Build Trust with Case Studies Case studies are your bread and butter of selling. Its especially helpful if you have a case study that addresses each clients specific needs. Case studies are versatile. Exchange free or discounted SEO work for case studies and testimonials.

SEO

Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. Prioritize consistent and complete data over volume.

Content Marketing

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. It is a response to something worthy of attention.

User-Generated

Hootsuite

OCTOBER 18, 2024

Case studies can offer valuable insights that you can apply to your own social media plan. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos. Here’s Facebook’s , for example.) It’s not in the strategy, Linda!

Social Media Marketing

AWeber

AUGUST 1, 2025

Dynamic content applications: Personalized product recommendations based on purchase history Location-specific information and event announcements Industry-relevant case studies and examples Behavioral trigger-based content blocks Storytelling in Newsletters Narrative Structure Stories create emotional connection and improve information retention.

Transform

Martech

JULY 25, 2025

It was about surfacing research, case studies and trends past the first page of search results. integrations, AI, automation, templates) Blog posts Video content (YouTube, webinars) Ad copy (LinkedIn, Google Display, etc.) not enough use case breakdowns, lack of vertical-specific messaging, weak thought leadership).

Whitepaper

Duct Tape Marketing

JUNE 18, 2025

Focus on content strategy that prioritizes quality, experience-driven stories, and unique insights—not generic blog posts generated by AI. I use a case, a local dentist publishes like does whitening hurt. You have to actually have a case study in there. Don’t chase head terms. you're wasting your time. real contact info.

User-Generated

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. In that case, place more value on search impressions. Use them to identify overlooked search intents in your category. But dont stop at identifying which blog posts or product pages convert best.

Thought Leadership

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. If they list services, include pricing guides and customer case studies. And create new content to knock your competitors off the SERPs.

SEO

Martech

JULY 24, 2025

Content types and formats: Outline your core formats — blog posts, case studies, landing pages — and explain their purpose and performance benchmarks. Tool categories to consider: Project management platforms for ownership, task tracking and transparency Review and collaboration tools like Google Docs or Frame.io

Transform

Backlinko

MAY 31, 2025

A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. It racked up 200 reactions and 56 reposts, and it includes a link to the study for those who want the deep-dive version. This dilutes the momentum.

User-Generated

Backlinko

DECEMBER 23, 2024

Search intent is separated into four primary categories. But a blog post that breaks down clothing manufacturing costs and explains it thoroughly has more potential to rank for this keyword. And that goes for landing pages, product/service pages, case studies, and blog posts.

Manufacturing

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

Exposure Ninja

JULY 18, 2025

If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. You might be name-dropped in a news article, featured in a blog post, quoted on a podcast, included in a video transcript, or casually referenced in a Reddit comment.

Branding

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. Include [relevant examples, statistics, or case studies]. By sharing simple yet valuable infographics that link to her blog.

Marketers

SocialPilot

FEBRUARY 11, 2025

According to Statista, music videos have the most extensive global reach among all content categories, so the potential to go viral is massive. This blog unpacks the ways to go viral on social media breaking down proven tips, examples, and other secrets to help you skyrocket your engagement. The key to imperishable success?

User-Generated

Customers.ai

NOVEMBER 20, 2024

Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. Content Creation: Cover costs for blog posts, videos, graphics, or any other creative assets. Use this insight to create marketing materials like brochures, pitch decks, and case studies.

PR

Hubspot Marketing

FEBRUARY 18, 2025

Types of Keyword Intent There are four main categories for intent: Informational As the name suggests, this intent type applies to queries people tap into the search bar to get information on a subject. The best type of content to target this phrase would be reviews, case studies, testimonials, or comparison pages.

Real Estate

Orbit Media Studios

JANUARY 22, 2025

If you give it your sitemap file and a competitors, it does AI competitive analysis and shares Number and types of pages Differences in service offerings and niches Use of formats such as case studies, webinars, whitepapers, etc. Content marketing (number of posts, case studies, formats, categories and topics) 3.

Branding

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. Turn raw content into study guides or structured summaries. One of my favorite features is the study guide tool you drop in content, and it builds out a full learning guide based on whats in the folder.

Product

Hubspot Marketing

OCTOBER 29, 2024

A B2B buyer wants to see evidence such as case studies, ROI calculators, and industry-specific guides. Microsoft Microsoft showcases its use cases for different industries by creating industry-specific landing pages. Image Source Shopify Shopify regularly shares educational content for sellers across its blog and social media.

eCommerce

Marketing Insider Group

JULY 21, 2025

Make Case Studies: You could even turn some of your assignments into case studies or articles that are great for your portfolio. You can arrange your portfolio to show off your best work, tell your story, and even include client testimonials or case studies.

Marketing Strategy

Welcome Software

JULY 7, 2025

Image sources: Airbnb dot com, Craft dot co and Skift dot com But here's what most case studies miss: Airbnb didn't just add photo upload requirements. Duolingo's habit formation science Duolingo's streak mechanic is often cited as a gamification success story, but most case studies miss the systematic testing that made it work.

Customer

Hubspot Marketing

APRIL 22, 2025

A Microsoft study found that people spend 15% of the workday checking email thats about six hours a week squinting at their inboxes. When I opt into an email list, its because I anticipate something of value in return: expert insights, a story or case study, a free trial, or an event invitation.

Email Marketing

Hubspot Marketing

APRIL 15, 2025

When I was still deciding on a MacBook version and confirming that I wanted Apple over Windows, I looked for content like blog posts, comparison articles, and product reviews. Top-of-funnel (TOFU) content like blogs, guides, and frequently asked questions. TOFU content often fits into this category, but not exclusively.

Customer Journey

Welcome Software

NOVEMBER 12, 2024

The most powerful personalization engines will leverage both models, depending on the use case. Rules-based personalization can trigger actions and dynamically adjust the experience based on specific actions the user takes, such as visiting a pricing page or abandoning a cart.

Market Segmentation