Hootsuite

OCTOBER 18, 2024

If Instagram is for increasing brand awareness, you might track the number of Instagram Story views. Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. Here’s how to get verified on: Facebook X (Twitter) Instagram TikTok YouTube Pinterest Step 5.

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). Across the board, social media platforms are really pushing and prioritizing video right now. They're getting their employees involved.

Gen Z

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. View this post on Instagram A post shared by SEPHORA ARROWHEAD (@sephora.arrowhead) So how do you create an engaged workplace culture? Use the feedback your teams give you to guide your overall marketing strategy.

PR

Search Engine Land

SEPTEMBER 24, 2024

45% of Redditors are not on Instagram. Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content. Category takeover This 24-hour package is different as it places your ads across various subreddits in users’ feeds, banners and conversations.

Promotion

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. Social Communities Naturally, these types of communities live on social media channels like Facebook, Instagram, TikTok, and X (formerly known as Twitter), LinkedIn, and Reddit.

Branding

SocialPilot

JULY 12, 2024

Strategic Content Creation: The insights collected can help you pinpoint which type of interactive content , videos, blogs, or infographics garners the most attention. Well, there are several social media metrics , but we have defined them into 6 major categories that offer a granular look at what data you can look at.

Analytics

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. Instagram comes second at $70.9

User-Generated

Search Engine Land

JULY 17, 2024

Explore video content , blog content and imagery/infographics. Create drive trends Brands can leverage trend data at a category level to explore signals of what users are interested in and what is trending at the meta level before driving content around a related product. “Channel breakdown” will show where the trend is emerging.

SEO

Hubspot Marketing

AUGUST 20, 2024

HubSpot has several AI tools you can use, such as our Free AI Content Writer , AI Blog Writer , and AI Email Writer (in Beta). Turn blog posts into videos or video scripts. Turn podcasts or videos into blog articles. images, social posts, text messages, ads, and blog posts) or new content you upload to the tool.

User-Generated

SocialPilot

JANUARY 27, 2025

By focusing on platforms like LinkedIn, Instagram, TikTok, X/Twitter, and even niche communities, B2B businesses can reach the right audience with the right message. Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. a CMO, IT manager, or procurement officer).

Thought Leadership

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. A piece of cornerstone content, like an article, functions as an introduction to an entire topic category or subcategory of content on your website. Interest piqued?

SEO

Hubspot Marketing

OCTOBER 25, 2024

Category Most of the directories on this list work for any industry or target market. Visits Foursquare is a general online directory for a wide variety of local business categories. Visits Better Business Bureau is an online directory site for a wide variety of local business categories. The listings here are super detailed.

Real Estate

Hubspot Marketing

APRIL 15, 2025

Our research shows that 56% of social media marketers are now using TikTok, making it one of the top five most-used platforms alongside Instagram (76%) and YouTube (79%). Our survey results place TikTok among the top performers for social media engagement at 18%, competing directly with Instagram and YouTube. And the numbers don't lie.

Social Media Marketing

Hubspot Marketing

JUNE 23, 2025

I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. We turned the interview into an article for our blog. Now, that's all happening on X, LinkedIn, Instagram, TikTok, and Reddit. I would be going to subreddits and Instagram pages for parents.

Branding

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). Want more traffic to your Shopify store?

eCommerce

Backlinko

JULY 1, 2025

Because platforms like TikTok, Instagram Reels, and YouTube Shorts are specifically designed to push your content to people who don’t follow you. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions.

Marketers

Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. Prioritize consistent and complete data over volume.

Content Marketing

Sprout Social

MAY 8, 2025

This means you get unprompted brand feedback without the highly performative layer of networks like TikTok and Instagram. Consider categories your target audience cares about and make a list of related keywords. However, if you have your ear to the Reddit ground, you can pick up on emerging product categories.

Gen Z

SmartBrief - Marketing

JUNE 2, 2025

The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( is down 22%. See Ad Age for details.) What does this mean?

Gen Z

Search Engine Land

AUGUST 8, 2024

Consider video, blog posts, or other lower-intent content pieces. Among the highest-consumed video categories are: Tutorials or how-tos. Even B2B audiences are consumers at the end of the day so don’t skimp out on channels like Facebook and Instagram. Lays out price and/or offer: Best used with a warm retargeting audience.

Gen Z

Backlinko

AUGUST 5, 2025

You’re clear on the category or niche you’re competing in. Have a click around, paying particular attention to the product and category pages. Are they blog posts, category pages, product pages, or store locators? Blog content contributes less than 3% of visits. You know your ideal customer.

Food

Customers.ai

NOVEMBER 20, 2024

If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. Start by breaking your budget into categories: Advertising Spend: Allocate funds for paid ads on platforms like Google, Facebook, or Instagram. The right mix depends on your audience and goals.

PR

Hootsuite

APRIL 22, 2025

Fill in your business name, category, and description. Check out our Facebook Page optimization guide for how to connect it to your Instagram account, add a Page admin, and other useful tips. Generate posts based on a link, like a blog post or product page. Youll see a preview of your Page on the right.

Gen Z

Scoop.it!

NOVEMBER 21, 2024

Continue on your category pages : Add reviews to collection and catalog pages so you can give shoppers the confidence they need before they even hit a product page. Here’s how to sprinkle customer reviews all over your site: Start on your homepage : Feature top reviews front and center on your homepage. It’s the first impression that counts.

Customer

Marketing Insider Group

FEBRUARY 4, 2025

Queries typically fall into three categories: informational, navigational, and transactional. For instance, e-commerce sites that recommend products based on browsing history or blogs that suggest related articles can engage users more effectively. Informational content addresses curiosity, offering detailed answers or tutorials.

SEO

Buffer Marketing

DECEMBER 12, 2024

Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players. Pinterest and Instagram have shown steady growth. Instagram 1.28M total connections with 104.1K Instagram has grown 94.7% active connections.

Transform

Hubspot Marketing

JANUARY 28, 2025

If you want to be in the win category, you need to know how to optimize it. In one campaign, Kawecki zeroed in on Facebook and Instagram ads promoting content around F1 events. A real-life example comes from Penfriend , an AI blog writer. First, lets walk you through the four basic steps to marketing optimization.

Non-Profit

SocialPilot

FEBRUARY 11, 2025

According to Statista, music videos have the most extensive global reach among all content categories, so the potential to go viral is massive. This blog unpacks the ways to go viral on social media breaking down proven tips, examples, and other secrets to help you skyrocket your engagement. The key to imperishable success?

User-Generated

Backlinko

MAY 31, 2025

A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. For example, your cookware brand can focus on TikTok and Instagram to stay top of mind for cooking enthusiasts. But your social accounts are only posting cat memes.

User-Generated

Power Digital Marketing

JUNE 3, 2025

Types of UGC vary widely, but they can generally be broken down into the following categories: Social Media Posts : Consumers sharing their experiences with your products on platforms like Instagram, Twitter, and TikTok. Reviews and Testimonials : Written feedback from customers who share their thoughts about your product or service.

Marketing Strategy

SocialPilot

JULY 20, 2025

When planning each piece of content in your calendar, organize the details into two main categories. Tools for managing your content schedule fall into three main categories: Simple Spreadsheets Free and highly customizable (e.g., The ideal solution depends on your specific needs, team size, and budget. Google Sheets, Excel).

Transform

Rock Content

JULY 17, 2024

These are genuine concerns, and driven by them, many artists have decided to ditch Meta’s social media platforms like Instagram and Facebook. It looks like X (former Twitter) and Instagram had a baby,” I read in one of Reddit’s threads, and it’s probably the best description of Cara’s look and feel so far. What Does Cara Look Like? “It

User-Generated

SocialPilot

JULY 14, 2025

This blog breaks it down. Instagram suggests based on interest tags, LinkedIn ranks by relevance, and TikTok surfaces content based on viewing behavior. It includes blogs, videos, email campaigns, lead magnets—everything. It focuses only on what, when, and how you publish across platforms like Instagram, LinkedIn, or X.

Real Estate

Zumvu

JUNE 17, 2025

Next Article How Outsourced Customer Support Can Skyrocket a SaaS Business 0 Comments Guest Please login to post your comment.

Finance

SocialPilot

JULY 17, 2025

In this blog, we’ll explore the different types of social proof, why it’s essential for websites, and the best ways to leverage it effectively. For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads. Let’s dive in.

Transform

Buffer Marketing

NOVEMBER 25, 2024

Some social media platforms make it easier than others — Instagram allows you to link directly from your Stories and in your bio — but adding a link to your TikTok bio is still a fiddly process. Then, choose the most appropriate category for your business account from the list, and you’re good to go! 

Branding