Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Thats the power of finding competitor keywords. Think bigger: Youre getting a snapshot of your competitors SEO strategy. They may not even be direct business competitors.

SEO

Scoop.it!

OCTOBER 31, 2024

million new blog posts published every day. It also adds a level of prestige to Business for Sale’s services, enhancing visibility and making it the logical choice when compared to the brand’s competitors. Instead of heavily investing in PPC ads or blog content, this cleaning business focuses its content efforts on YouTube.

Marketing Strategy

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Competitor tracking: Track your competitors’ rankings for the same keywords you’re targeting. You can track your own progress over time and compare your rankings to your competitors.

SEO

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Compare your brand’s analytics with competitors.

Price

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. That includes blogs about solving common pool problems and case studies with deeper data. Their blog, which now gets 1.9M Lets take a look at our example. The ToFu strategy works well.

Customer Journey

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. Since these keywords drive traffic to your competitors, they could also benefit your SEO strategy.

SEO

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? If you have a list of keywords that fit your offer, you can ask it to suggest topic ideas for blog posts. Please suggest three topic ideas for a blog post we could write.”. Analyze your competitors’ content. Suggest content clusters.

SEO

Martech

NOVEMBER 20, 2024

Did Sam send us that image for next week’s blog post? Keeping tabs on all our marketing channels and competitors is equally vital, and it takes a good, centralized system to streamline our workflow. What’s the hex code color for the green in our logo? Where did Ryan put that image for tomorrow’s social post?

Content Marketing

Backlinko

NOVEMBER 18, 2024

This includes notes on the types of content that are ranking, such as blog posts or landing pages. Identify Relevant Secondary Keywords Add secondary keywords to help your blog post rank for more than just the primary keyword. Identifying these gaps helps you create valuable content that addresses what competitors missed.

Whitepaper

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. Collaboration Between AI and Humans Rather than viewing AI and humans as competitors, the future could involve collaboration.

Transform

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. If you’ve ever had to inspect the source code for multiple competitors manually, you know what we’re talking about. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page.

SEO

Backlinko

JANUARY 6, 2025

Copy competitors. Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. Then, analyzing your competitors and keyword research follows. You follow trends.

eCommerce

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. Competitor benchmarking. 4 use cases for applying AI to marketing 1. There’s nothing wrong with using generative AI to create marketing copy. Consistency. Design and layout.

Transform

Businesses Grow

JANUARY 6, 2025

“I just asked ChatGPT to compose a blog post in my writing style, and it did a great job. I’ve blogged almost every day for 15 years, and it wrote a perfect post in three seconds. Or this blog post! “It’s terrifying,” he told me. I’m 80% replaced.”

Transform

Buffer Marketing

AUGUST 7, 2024

Websites : Regularly visit websites and blogs that focus on your industry. Check your competitors Analyzing your competitors can give you a look at effective (and ineffective) influencer strategies.   They often feature interviews or articles about key influencers.

Influencer Marketing

Buffer Marketing

JULY 18, 2024

A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities. A helpful tool for competitor research. Check your competitors’ rankings too. Alternatives:  Moz Link Explorer 7.  See a breakdown of traffic sources, locations, and more.

SEO

Backlinko

DECEMBER 29, 2024

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? And conducting research into your competitors keyword strategies. These questions make great topics for FAQ pages and blog posts. First, enter your URL and up to four competitors URLs. Hit Compare.

SEO

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Sprout Social

SEPTEMBER 26, 2024

Brand24 Brand24 is an AI-powered social listening tool that tracks mentions across social media, news, blogs, videos, forums, podcasts, reviews‌ and more. Awario Awario is a brand management platform that tracks conversations across social media, news, blogs, videos, forums and reviews.

Analytics

Hootsuite

OCTOBER 7, 2024

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, pick the competitors you want to measure your performance against.

Analytics

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Enhances customer loyalty and retention According to McKinsey, 71% of customers expect you to personalize experiences – and if you don’t, three-quarters of customers will grow frustrated and switch to your competitor.

Gen Z

Martech

SEPTEMBER 10, 2024

And, though Google has competitors in the most basic sense of the word (i.e., That advantage, having 80%+ of the internet’s search intent data, is what puts every other piece of Google’s ads tools at a significant advantage against even large competitors like Microsoft. Dig deeper: EU hits Google with $2.6 Processing.

Retail

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. We monitored our competitors’ customer reviews and social media mentions. Marketing agency Thrive proves this perfectly.

Price

Martech

OCTOBER 22, 2024

Website interactions Page visits, time spent on pages, content downloads, blog reading frequency and form fills are all key indicators of interest. Competitors Leads working for competitor organizations should either be deprioritized or flagged for a separate competitive intelligence process.

Communications

Backlinko

DECEMBER 5, 2024

But they can also influence how likely searchers are to choose your business over one of your competitors. For example, a restaurant could publish a blog post about popular local food festivals. Identifying local business websites that link to your competitors but not to you.

Search Marketers

Hubspot Marketing

JUNE 19, 2025

Add that the CEO is asking why the competitor is “suddenly everywhere.” So the question becomes: How do we get our name and our product story out there in a way that makes it radically clear that we are different than our competitors? The CEO of their biggest competitor is active on LinkedIn. They post the blog on their website.

Marketers

Hubspot Marketing

NOVEMBER 26, 2024

For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Look at your competitors. What are their jobs?

Social Media Marketing

Buffer Marketing

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.  Who are your competitors, and how are they thought leaders?  What problems were you trying to solve?   Love writing?

Thought Leadership

SocialPilot

OCTOBER 14, 2024

In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Study your Competitors Reviews: Apart from your own reviews, it is crucial that you read the reviews that your competitors receive. So, managing your reviews isn’t just a good idea; it’s a must.

Management

Backlinko

JUNE 12, 2025

Competitors gaining share with weaker traditional SEO: They’re likely winning LLM visibility while you focus on rankings. For example, when you search “best SEO blogs in 2025,” Google’s AI Overview cites established brands. Open the top three cited posts in the AIO, and they all mention the same blogs.

SEO

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). An SEO competitor analysis will uncover which search optimization strategies and tactics are working for your competitors—and which aren’t. Nick’s blog didn’t. And more searches are happening on YouTube and TikTok every day.

SEO

Backlinko

AUGUST 7, 2024

But it’s a powerful way to find valuable insights about your competitors. Like this: Or if we wanted to easily access one of the articles on our blog, we’d search site:backlinko.com “ content marketing.” Or, we’d do the same if we wanted to see what content our competitors had around the keyword. This method is easy to overlook.

Food

Martech

NOVEMBER 8, 2024

You can also audit who’s visiting your blog versus your key pages, thus gathering a wealth of information. Your competitors’ websites: Have you ever audited the industries and job titles your competitors highlight? Do they feature more case studies for certain verticals over others?

Gen Z

Sprout Social

JULY 15, 2025

It allows you to understand what’s working and what’s not, adapt your messaging and stay ahead of competitors. Monitor competitors Stay ahead of your top competitors by analyzing their strategies with X/Twitter analytics tools. Together, these tools help you check the quality of your followers and track engagement.

Analytics

Backlinko

NOVEMBER 1, 2024

Meaning potential customers will see you first, instead of your competitors. Here are some tips to make that happen: Communicate Your Unique Selling Proposition (USP) What does your roofing business offer that your competitors don’t? Because if they link to your competitors, they might link to you as well.

SEO

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Very few competitors had addressed it, but the available content lacked depth.

Marketing Strategy

SocialPilot

JULY 12, 2024

The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment. Strategic Content Creation: The insights collected can help you pinpoint which type of interactive content , videos, blogs, or infographics garners the most attention.

Analytics