Exposure Ninja

JULY 11, 2024

This audit aims to take stock of how your search engine optimisation is performing and where it can be improved. This will lead to greater visibility for your business and more conversions. Technical SEO ensures your website is optimised for search engines and the people who land on your site. Why Do You Need an SEO Audit?

SEO

Exposure Ninja

JUNE 27, 2025

Unless you’re actively optimising for AI Search , your competitors will be recommended, not you. If you want to dominate this new search landscape, you need a structured AI Search Optimisation strategy to boost your visibility across AI Search, and we’re going to show you how to create one.

User-Generated

Exposure Ninja

MAY 2, 2025

We’ll walk you through our step-by-step Generative Engine Optimisation (GEO) strategy to help your business rank in AI answers , grow organic visibility, and become a go-to name in your niche even as traditional SEO shifts. It’s about optimising your content to get mentions in AI answers, not just ranked in search engine results.”

PR

Exposure Ninja

JULY 24, 2025

Or searched for topics your blog covers in Perplexity , only to find your competitors being cited as the go-to sources? Getting there takes a dedicated AI Search Optimisation strategy , and the first step in this strategy is an AI audit. Unlike traditional search engines, these tools don’t display a list of ten blue links.

User-Generated

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. How We Chose These Agencies AI Search Optimisation is evolving fast, and not every agency is truly delivering.

Thought Leadership

Exposure Ninja

JULY 18, 2025

This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority. If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. But AI Search is changing things.

Branding

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). These AI systems don’t just list pages — they summarise content , cite sources , and deliver conversational answers directly within the AI platform. This is where AI Search Optimisation comes in.

User-Generated

Exposure Ninja

APRIL 25, 2025

It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing

Exposure Ninja

JULY 11, 2025

It takes the original query, breaks it down into multiple related searches behind the scenes, and then uses generative AI to create a conversational response. And while most businesses are still playing catch-up, a few are already earning top visibility in AI Mode by rethinking how they write, structure, and optimise content.

User-Generated

Exposure Ninja

MAY 7, 2025

” Another development to watch closely is AI Mode Google’s experimental, conversational search interface currently in testing in the U.S. You’ll still typically see these appear for math, currency conversions, or date queries, like “When was World War 2?” That matters. Fewer clicks mean less traffic.

User-Generated

Exposure Ninja

MAY 16, 2025

These platforms provide instant, conversational responses without sending users to external websites. It just means you need to add a new approach to your marketing strategy: Generative Engine Optimisation (GEO). GEO involves optimising your website and content so that AI platforms can easily understand, surface, and cite.

User-Generated

Exposure Ninja

JUNE 23, 2025

This isn’t just about optimising for new search engines. This metric reveals true share of voice in the conversations that matter most. Topic Authority — Instead of targeting individual keywords, successful brands dominate entire conversational themes. These recommendations aren’t based on surveys or focus groups.

SEO

SocialPilot

JANUARY 30, 2025

In this blog, were diving deep into creating a winning social media campaign. Conversion : Conversion rate, leads generation, sales, cost per acquisition, etc. The post-launch phase attracts more users with webinars and creators’ collaborative posts with blog mentions. And its worth the effort.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

In this blog, were diving deep into creating a winning social media campaign. Conversion : Conversion rate, leads generation, sales, cost per acquisition, etc. The post-launch phase attracts more users with webinars and creators’ collaborative posts with blog mentions. And its worth the effort.

Social Media Marketing

Exposure Ninja

DECEMBER 12, 2024

But here’s the real kicker: if you’re not optimising for this shift, you’re about to lose big. Just ask Unbounce – they went from owning the featured snippet for ‘how to improve sales conversion rate’ to being buried beneath AI-generated content. Their traffic? The good news? Gemini 2.0)

Thought Leadership

Hubspot Marketing

JUNE 18, 2025

Cross-Channel Impact Connected channels compound impact: people engage more, convert faster, and feel like they’re in conversation with your brand, not being chased around by disconnected ads. Product-Led Growth (PLG) Product-led growth (PLG) relies on the product to lead user acquisition, activation, conversion, and retention efforts.

User-Generated

Exposure Ninja

JULY 18, 2025

But this shift doesn’t mean it’s time to abandon traditional Search Engine Optimisation (SEO). We’ll explain the differences between AI Search Optimisation vs traditional SEO and why you need both to stay visible in 2025 and beyond. Isn’t AI Search Optimisation Just SEO?

SEO

Six & Flow

FEBRUARY 5, 2025

In this blog, youll discover how Sales AI can streamline your operations, boost your efficiency, and ultimately transform your approach to sales. Its suite of AI features ensures that you capture every detail of your conversations, making follow-ups and future interactions more effective.

Transform

Exposure Ninja

JUNE 23, 2022

56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. The traditional forms of one-way advertising no longer work, and you’ll need to engage your online customers in a two-way conversation in order to convert them. Step 4 – Start Your Own Digital Marketing Blog.

Digital Marketing

Exposure Ninja

APRIL 17, 2023

If users or page views have increased, but conversions haven’t, it could mean that they couldn’t find what they needed to make a purchase. Conversion Rate — how many users converted on your site. What counts as a conversion depends on what you set up as conversion events in Google Analytics 4.

Digital Marketing

Search Engine Land

SEPTEMBER 20, 2023

The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions. You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise. Getting started.

Advertisers

Bannerflow

APRIL 16, 2020

For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started. Read our blog on the subject here. Personalisation and dynamic creative optimisation (DCO). Read more on contextual targeting here. Still not sure?

Advertisers

Adobe Experience Cloud Blog

MAY 23, 2014

Automate appropriate email conversations so that they are relevant to specific behavioural triggers – such as a website visit or social engagement. And going back to the previous point, it indicates just how challenging it will be for RyanAir to create relevant conversations with such vast volumes of customers. Modern Marketing'

Customer

Rock Content

OCTOBER 2, 2020

Most websites and blogs use thumbnails for posts and pages, which generally are smaller versions of the original images. By enabling Imagify Image Optimizer on your WordPress site or blog, all of your images — regular and even thumbnails — are automatically optimized. ShortPixel Image Optimiser. Do not forget about thumbnails.

SEO

Adobe Experience Cloud Blog

OCTOBER 22, 2012

James is a frequent contributor to sites such as SEOmoz, blogs regularly, Tweets daily and Google+’s occasionally. Instead we stuck to our core competence and built a business of content professionals with a smattering of world class technical prowess to ensure we could optimise the platforms we then promote with content.

Content Marketing

Exposure Ninja

JULY 21, 2022

Search Engine Optimisation , or SEO , is the art of improving your website’s performance so that you can gain better search engine results page rankings and, in turn, more organic traffic. Keywords or Key Phrases : The words, phrases or terms you are optimising your content to rank for in the search engine results pages.

Health

Exposure Ninja

MAY 5, 2022

These rules are simple and easy to follow, and the result of well-optimised page titles and meta descriptions is more traffic to your website. In this short guide, we’ll teach you what page titles and meta descriptions are , why they’re so important for Search Engine Optimisation (SEO) and how you can optimise them like the pros.

SEO

Exposure Ninja

AUGUST 11, 2022

Looking for a simple way to increase conversions? Unsure why your blog posts aren’t convincing readers to buy? So, you’ve written an awesome, insightful, SEO optimised blog post for your website. It might be brief, but a blog post’s call to action is a major part of the content you create.

Transform

Exposure Ninja

MAY 26, 2023

Google’s Conversational Mode There’s an option to enter “ Conversational Mode “, similar to Microsoft’s Bing Chat and ChatGPT. You can have more of a conversation with Google’s Bard AI and get conversational answers in response, allowing you to learn more about a topic.

PR

Bannerflow

FEBRUARY 27, 2019

In this blog, we detail how a creative management platform (CMP) takes the pain out of scaling your ads by: Removing repetitive processes. More banners, more conversions. B) Manual optimisation meant more human error. Entire banner sets also required optimising for different ad networks and publishers.

Product

Bannerflow

DECEMBER 17, 2019

Within this blog, we have highlighted the top e-commerce trends that will enhance your advertising efforts in 2020. Onsite Dynamic Creative Optimisation (DCO). While chatbots aren’t brand new tech, the prevalence of using AI chatbots for conversational advertising is on the rise and something for your brand to consider for 2020.

Advertisers

Bannerflow

JUNE 28, 2019

Analysing and optimising display advertising is a key strategy for digital marketers. Learn what you need to know to successfully analyse and optimise your display campaigns, as we answer the following questions: Why optimise display advertising before publishing? What is the best practice of optimising live published ads?

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Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Bannerflow

OCTOBER 30, 2018

Plus, with the added ability to A/B test and optimise ads with analytics features such as heatmaps. From a central editorial team, global messages can be optimised by local teams, with copy, data, images made relevant for regional markets! From top to bottom, from awareness to conversion. Dynamic creative optimisation (DCO).

Branding

Bannerflow

APRIL 27, 2020

Onsite personalisation through dynamic creative optimisation (DCO). For example, a blog post on the best ways to improve running technique. Onsite personalisation through dynamic creative optimisation (DCO). The ability to tailor ads for individuals greatly increases click-through and conversion rates.

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Bannerflow

AUGUST 24, 2020

Whether that is knowing about shifts in consumer behaviour or which tactics have the potential to increase conversions. Mobile display ads are ads which are optimised for mobile devices. Being able to get your mobile display ads the best they can possibly be and then having the time to optimise your mobile creative is essential.

Advertisers

Bannerflow

DECEMBER 5, 2019

Onsite dynamic creative optimisation (DCO) is set to become a must-have for e-commerce and retail brands in 2020. What is onsite dynamic creative optimisation? Firstly, why should you use dynamic creative optimisation as part of your onsite strategy? appeared first on Bannerflow Blog. How does onsite DCO work?

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