Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. But that's just the beginning.

Marketing Automation Platform 122

Marketing Automation Platform User-Generated SEO Analytics 122

Buffer Marketing

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. While it’s true that email marketing has always been an important tool for business growth, in recent years the popularity of platforms like Substack has made it clear that this medium is in demand.

Entertainment 25

Entertainment Promotion Advertising Advertisers 25

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Let us be your inspiration guide! Did the email actually produce results?

Place 87

Place Pharmaceutical Retail Email Marketing 87

Customers.ai

FEBRUARY 8, 2024

Thankfully, whether you’re a cart abandonment recovery newbie or a seasoned pro looking to outperform your past benchmarks, we’ve got something for you! In this blog post, I’ll dig into: What is Cart Abandonment Recovery? to boost your entire marketing funnel Let’s get into it! See Who Is On Your Site Right Now!

Shoppers 110

Shoppers eCommerce Outbound Marketing Shipping 110

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), Of course, not all of those billions of people are prospective customers for your business. Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Duct Tape Marketing

APRIL 17, 2024

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it. This is what I've been looking for.

User-Generated 72

User-Generated Real Estate Transform Place 72

Unbounce

MAY 13, 2024

/ A/B Testing What to A/B test: 10 A/B testing ideas to inspire your experiments By Josh Gallant and Oli Gardner. 13 min read So your conversion rate isn’t where you want it to be. Maybe you need to change your pricing? What can you A/B test beyond your landing pages? Updated on May 13, 2024. It happens to the best of us.

Price 105

Price eCommerce User-Generated Copywriting 105

Unbounce

APRIL 6, 2023

How could it support you in reaching your marketing goals? What inefficiencies or bottlenecks could it solve for your team? AI tools save you time and money, help you increase your productivity, and get you more conversions. But does your marketing campaign need Optimus Prime, or would Bumblebee do the job? So delicate.)

Product 81

Product Copywriting Price User-Generated 81

AWeber

JUNE 8, 2023

prepares to celebrate Independence Day, there’s another holiday trend Americans can expect to look forward to: July 4th promotional emails. 8 cool ideas for your 4th of July email campaigns My goal is to help you stand out in crowded inboxes by giving you some different (and slightly out of the box) ideas for your independence day emails.

Transform 75

Transform Promotion Product Branding 75

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Email Marketing 111

Email Marketing Market Trends Marketing Marketers 111

Neil Patel

JANUARY 24, 2023

So often, people working in content marketing think that performance is subjective. There are very real, specific metrics that show you how well your content is performing. That’s why in this content marketing guide , I’m going to give you the most valuable content marketing metrics for evaluating the performance of your content.

Content Marketing 120

Content Marketing Marketing Marketers User-Generated 120

Rock Content

APRIL 25, 2024

Branding is part of the survival of any business on the market. Whether in online advertising or TV ads, companies need to convey a single idea even if the message used in each broadcast is different. To detail the subject, we will cover the following topics: What is Brand Messaging? AT&T – Your world delivered.

Communications 52

Communications Branding Affiliate Marketing User-Generated 52

Hubspot Marketing

JANUARY 17, 2019

The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet. UrbanDaddy has mastered the art of getting me to open emails. You all know the Old Spice guy, right?

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Duct Tape Marketing

SEPTEMBER 27, 2023

Steve is the also author of the business book Clarity Wins, and his new book The Point: How to Win with Clarity-Fueled Communications; coming out in October 2023. From email to sales pitches, from workshops to resumes, Steve Woodruff’s Clarity Fuel Formula is the universal recipe for communications success.

Communications 72

Communications Real Estate Copywriting Food 72

Litmus

JANUARY 22, 2021

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Shazad’s journey into email marketing (1:10).

Direct Mail 111

Direct Mail Telemarketing Retail Email Marketing 111

Litmus

OCTOBER 29, 2020

In this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. I’m your host Jason Rodriguez. Episode Transcript.

Retail 58

Retail Email Marketing Direct Mail Management 58

Hubspot Marketing

AUGUST 7, 2019

Now, think about how protective you are of your personal information. A targeted, well-crafted landing page with a solid format and sound copy will get almost anyone to do your desired action. Why not just use your homepage or about page? Yes, an image is mandatory, and it should represent your target audience.

User-Generated 143

User-Generated Copywriting Customer eBook 143

DirectMail2.0

FEBRUARY 26, 2024

Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. I’m your host Deborah Corn, the Intergalactic Ambassador to the Printerverse. This is Deborah Corn, your Intergalactic Ambassador. Thanks for tuning in.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Content Marketing Institute

MAY 11, 2018

Your revenue last year was a smart $29.4 Industry influencers are lining up, knocking on your door for an opportunity to collaborate. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Choose the right influencers to meet your goal. Set a clear goal. Click To Tweet.

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Influencer Marketing Branding Whitepaper Thought Leadership 100

Welcome Software

JUNE 7, 2022

I am your host, Laura Dolan. How has your experience been and what capacity did you work for those companies in? How has your experience been and what capacity did you work for those companies in? So if you think about what makes content fit for purpose, and I say fit rather than high quality, because quality is subjective.

Communications 40

Communications Manufacturing Pharmaceutical eBook 40

Litmus

NOVEMBER 4, 2020

We recently announced the inaugural winners of our Email First Awards during Litmus Live Week. In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award.

Telemarketing 97

Telemarketing Law User-Generated Price 97

Exposure Ninja

APRIL 10, 2023

In much the same way that Hollywood occasionally releases two films from two studios about the same subject (think volcano movies), Microsoft and Google announced AI-powered chatbot news they claimed would change the face of search. Some headlines have even been calling Bing Chat (what’s that? Read on to find out) the end of Google.

User-Generated 52

User-Generated SEO Advertising Advertisers 52

Hubspot Marketing

JULY 26, 2022

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Exposure Ninja

JULY 5, 2023

Winning the Business Game with a Ninja Touch! From mega-effective tips and tricks to real-life examples of business-to-business success stories, you can rest assured that we’ll have you dancing circles around your competitors in no time. Here’s why. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Neil Patel

FEBRUARY 16, 2021

Do you want more organic search traffic to your site? Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all.

SEO 141

SEO Analytics User-Generated eCommerce 141

Content Marketing Institute

OCTOBER 24, 2017

HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. Video’s value proposition. Click To Tweet.

Key Performance Indicator 102

Key Performance Indicator Entertainment Content Marketing Education 102

Litmus

AUGUST 16, 2019

Dan and Jason dig into email’s role in journalism, how to vet newsletter ideas, what email professionals should stop doing, and embracing Google Docs. Litmus is the only platform that helps you send email with confidence, every time. Welcome to Delivering, a podcast about the email industry. Episode Transcript. [00:00:00.870]

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Place Product Promotion Branding 42