Martech

DECEMBER 6, 2024

Yet these concerns, while valid, need not define our relationship with AI. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. However, they lack important context about your brand, customers, and industry that comes from experience. Marketing emails.

Transform

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Boosts engagement and conversions Content segmentation increases the relevancy of your content.

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. If marketing and SEO arent making money for your business, then theres no point in doing it. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords.

SEO

Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. Three AI-Generated Image Use Cases in Marketing Despite these challenges, AI image tools can have a strong impact when applied to targeted use cases.

User-Generated

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Understand your audience’s needs through research.

Thought Leadership

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated

Vertical Response

JULY 29, 2024

This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Identifying and understanding the target audience through segmentation and persona development enhances engagement and campaign effectiveness. Audience segmentation is a powerful tool in this process.

Key Performance Indicator

Hootsuite

DECEMBER 4, 2024

Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. That’s where understanding your audience comes into play. million views) are fueled by solid audience research. million views) are fueled by solid audience research.

Non-Profit

Martech

APRIL 1, 2025

Your website is more than a digital brochure. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

Customer Journey

Hubspot Marketing

OCTOBER 21, 2024

By using AI to create, or at least draft, your marketing plan, you can spend less time and money planning and more actually executing. As they discussed, the quality you get from a chatbot or AI assistant like ChatGPT depends on the quality of your prompt. It’s like your creative brief. Summarize your business (i.e.,

Marketing Plan

Marketing Insider Group

DECEMBER 9, 2024

With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs. This guide will walk you through how to create an SEO content calendar that aligns with your overall SEO strategy, using the right techniques and tools. What Is an SEO Content Calendar?

SEO

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Writing a great marketing brief will give you a strong foundation for your campaign.

Marketers

Hubspot Marketing

OCTOBER 3, 2024

Understand why customers choose your brand over competitors. This offers a valuable window into customer behavior, enabling marketers to improve brand messaging and shape acquisition strategies around the attributes that resonate most with their audience. Estimate your NPS score. Regularly evaluate and update your AI toolkit.

Branding

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Embed keywords into your username and name 3. Optimize your Instagram bio 4. Understand your analytics 10.

Social Media Marketing

Buffer Marketing

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.    We'll explore the key steps in identifying, evaluating, and collaborating with influencers to ensure your marketing campaign achieves its goals.

Influencer Marketing

Hubspot Marketing

JULY 12, 2024

He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. This makes sense to me because knowing your motivation helps you throughout every step of the process. It’s a reciprocal thing.

Management

Marketing Insider Group

AUGUST 6, 2024

Ever feel like you’re throwing money into a black hole with your paid media campaigns? With precision targeting, real-time optimization, and significant cost savings, automated paid media is changing the way we think about advertising online. You’re not alone. Enter automated paid media.

Advertisers

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. If you have, or are planning to start, a B2B newsletter , devote some time to your content strategy. You own the audience,” he says. Let’s get started.

Education

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Ensure mobile responsiveness for your emails to enhance user experience across devices.

Email Marketing

Buffer Marketing

AUGUST 6, 2024

  If you’re not familiar with the term, thought leadership is the practice of positioning yourself as an expert and a trusted authority in your industry or niche. It is about sharing valuable insights, ideas, and perspectives on relevant topics within your field to influence and inspire others.

Thought Leadership

Hubspot Marketing

AUGUST 13, 2024

This isn‘t just changing your audience. Leaning into these shifts is critical for the long-term health of your business. As these LLMs continue to become more sophisticated, we’ll be able to retrieve more personalized and targeted guidance faster than ever before. In seconds, AI does that for you.

SEO

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Simply put, digital content is any type of media used to reach and connect with an audience that is created, hosted, and distributed through the internet. In other words, digital content could also be defined as online media created for content marketing. The meme your dad texted you this morning? Digital content. This article?

Tentpole

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” You need to understand what resonates with your target audience and why. The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment.

Analytics

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. It gives marketers a structure on how they understand their audiences needs and then position content and experiences to meet those needs. In a B2B selling process, youre managing more user needs and touch points.

Transform

Hubspot Marketing

NOVEMBER 18, 2024

This blog details the full rundown of what I learned. The Different Types of Influencer Partnerships and How Much They Cost How To Set Your Influencer Budget Best Practices for Setting the Right Budget How much do influencers cost? This can make them particularly effective if you’re keen on running laser-targeted campaigns.

Influencer Marketing

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers. Testing different audience segments can also help you refine targeting based on real data.

Management

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. Lets explore their top learnings and some key tips for making the most of AI in your MarTech strategy.

Transform

Buffer Marketing

JULY 16, 2025

If you’re looking to build an audience, “more video” is often touted as the answer. Before we dig in, the usual Ts and Cs: The best content for you depends on your target audience. Even so, if you’re aiming to reach as many people as possible on TikTok, video is still your best bet.

User-Generated

Backlinko

JULY 10, 2024

Keyword cannibalization can negatively impact your website’s organic search performance. Cannibalized pages undermine your SEO efforts. So you can improve your rankings and the user experience. Keyword cannibalization happens when two or more pages on your website target the same keyword(s) and fulfill a similar search intent.

SEO

Marketing Insider Group

MAY 6, 2025

These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention. Define Your Niche and Ideal Customer Profile (ICP) Trying to market to everyone is one of the fastest ways to get ignored. Your niche is your power.

Marketing Strategy

Search Engine Land

JULY 23, 2024

Results to expect Increased organic traffic: As you optimize your website, you’ll see more visitors arriving via search engines. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Podcasts : Creating audio content to reach audiences on the go.

Digital Marketing

Search Engine Land

JULY 11, 2024

It’s more than just link bait; it’s future-proofing your SEO strategy. Data-driven insights from surveys and interviews elevate your content in a sea of sameness. Publishing original research improves your position as a thought leader, building trust and authority with your audience.

Whitepaper

Vertical Response

AUGUST 19, 2024

Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences. Struggling to get noticed with traditional advertising?

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