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Best Practices for Assigning Teams and Permission Sets in HubSpot

Lynton Web

For companies with multiple departments spanning different regions — whether nationally or internationally — maintaining an organized HubSpot portal that prevents disrupted data may seem impossible. You could separate teams by departments, such as sales, marketing, and customer service. How Do I Build Teams in HubSpot?

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6 SaaS Lead Generation Mistakes You Should Avoid

Jeff Bullas

But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. Over 53% of marketers say more than half of their budget goes into lead generation. But since quality isn’t quantifiable and does not manifest as soon and as clearly as the volume of leads, marketers prefer the latter.

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Making waves: Unexpected industries innovating on social

Sprout Social

That level of community matters and your brand should take an active role. Manufacturing marketers: don’t pass up this opportunity. There’s endless B2B marketing potential for manufacturers on social. The takeaway Different brands require different social media platforms. Cummins Inc. Cummins Inc.,

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So let’s dive in. This choice paid off.

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What CEOs Want from Marketing vs. What They Need to Know

Marketing Insider Group

What does your CEO think of your marketing team? Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. However, many C-suite executives now see marketing as a critical player in a company’s overall rise and expansion. You should, too. . Quick Takeaways: .

CMO 136
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How to keep your job when facing marketing budget cuts

Businesses Grow

I’ve been around long enough to know that at one point or another, all of us will face marketing budget cuts. In a downturn, marketing and marketers are often on the chopping block. At some point in the life of any business, marketing budget cuts are inevitable.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. How many blogs should you write a month?