Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. ChatGPT can simplify this process. Properly format this outline.

User-Generated 113

User-Generated Education Market Research Customer 113

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Your marketing results Generative AI could take your content results instead of copying your work.

User-Generated 115

User-Generated SEO Thought Leadership Place 115

Search Engine Land

JANUARY 30, 2024

Optimizing this metric will require you to review key sections of your site: Blog : Your blog may be a traffic magnet, but let’s turn those visitors into sales. You can add new CTAs, change the layout and copy – anything you can – to entice visitors to take action. You should: Focus on the first two actions on the blog.

SEO 117

SEO Transform Copywriting Law 117

Rock Content

MAY 9, 2024

As marketing professionals at Rock Content, we’ve been following this shift to understand how it impacts organic traffic and marketing strategies across different industries. How Does Google SGE Work? Let’s use the travel example to show how SGE works. Here’s a comprehensive summary with our insights.

Health 94

Health User-Generated Finance Advertising 94

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Tiecas

MAY 17, 2024

Understanding Their Pain Points and Needs Once you know who your audience is, dive into their pain points and desires: What are the most pressing work-related challenges they face? Is your website a static brochure or a dynamic tool that educates, engages, and drives action? Tip: Involve your sales team early in the planning process.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. To simplify following the steps, here’s a simple template you can fill out as you work through the article. Grab a copy of this first. Example Initial goal: Write a blog post about our eco-friendly kitchen products.

Customer loyalty 119

Customer loyalty SEO User-Generated Product 119

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Are hot tubs worth it?” “How

Marketing Strategy 112

Marketing Strategy Marketing Marketers Shipping 112

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

AWeber

MARCH 15, 2022

When you first created your email sign up form, you probably spent most of your time writing the copy and fine-tuning the design. If you chose “submit,” “subscribe,” or “sign up” as your call to action copy, chances are it didn’t take much time at all. Or here’s Smashing Magazine’s irreverent take on button copy.

eBook 124

eBook Place Digital Marketing Content Marketing 124

Hubspot Marketing

MAY 16, 2023

While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. Generative AI can create marketing content. What is generative AI? Generative AI starts with a prompt.

Price 101

Price User-Generated CRM Copywriting 101

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way. Choose either the Build or Test, then select Next.

Marketing Automation Platform 96

Marketing Automation Platform Management Customer Marketing 96

Hubspot Marketing

JUNE 5, 2023

AI has undoubtedly upended the way professionals across the organization work. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog. and UK-based customers.

User-Generated 125

User-Generated Price Marketing Marketers 125

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

eBook 97

eBook PR Whitepaper Place 97

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. That means blog posts, articles, social media posts, website copy, etc.

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

NOVEMBER 13, 2023

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. Many of us have been there with the cup of noodles diet when money is tight.

User-Generated 112

User-Generated Energy Promotion Advertising 112

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. It can take hours or even days to create compelling copy. Why use email marketing for your business?

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more.

Copywriting 136

Copywriting User-Generated Price eCommerce 136

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Or do they?

Product 85

Product User-Generated eCommerce Marketing 85

Search Engine Land

MARCH 28, 2024

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. By having a better understanding of how Pinterest’s algorithm works, brands can identify what metrics they should prioritize in order to secure more visibility for their content. What are non-engagement signals?

User-Generated 88

User-Generated Management Search Marketers Product 88

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Once visitors click on the CTA, they're brought to a landing page where they fill out a form with their name, email address, and any other relevant information you've deemed important. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

CXL

JULY 25, 2022

Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. CTAs are a critical component of marketing material. Take this post from Mailchimp on email marketing benchmarks. What is a call to action in writing?

Copywriting 121

Copywriting eBook User-Generated Communications 121

Rock Content

MAY 11, 2023

If you’ve been putting your time into creating the best possible content, how can you tell if that effort is working for you? When you are creating content like website pages and blogs, it can seem a bit subjective. A content marketing report is a bit like a report card from a school. How to Write a Content Marketing Report?

Content Marketing 85

Content Marketing Key Performance Indicator B2C Marketing 85

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. I had to work with large sets of images for a project.

Advertising 73

Advertising Advertisers PR Millennials 73

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs.

Whitepaper 97

Whitepaper eBook Advertising Advertisers 97

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. 10 Copywriting Templates to Use in Marketing.

Copywriting 144

Copywriting eBook Communications Marketing 144

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. How valuable is a clickthrough rate?

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. Include a chart of the data.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Rock Content

MAY 11, 2023

The primary goal of marketing is conversion. Content marketing, like websites and blogs, is the best way to generate conversions in today’s digital marketing space. There are no sure-fire answers, but there are proven marketing techniques that can help with such a task. Do they read the blogs, for example?

Transform 92

Transform User-Generated Shipping Price 92

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing. But AI isn’t a replacement for social media marketers. AI has all sorts of applications for marketing.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation.

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Transform 107

Transform CMO User-Generated Management 107

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.    Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring. This felt like a missed opportunity.

Whitepaper 116

Whitepaper Price Affiliate Marketing B2C 116

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. In this article you will find out: Curious?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52