Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing

Backlinko

DECEMBER 27, 2024

Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. Even better? Not sure which one to pick?

Transform

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

AWeber

JUNE 3, 2025

Compliance: Avoid hefty fines or legal headaches by following email marketing regulations. Heres a step-by-step guide you can follow, no matter your business size or niche. Your offer might be a free guide, a discount, access to exclusive content, or a helpful checklist. You see better open and click rates. No spam, ever.

Law

Businesses Grow

JUNE 9, 2025

So the ideal marketing strategy is to hand the mic to your customers and fans … with a script if possible! Instead of trying to wrest control from consumers, brands must rethink their approach and strategically guide the conversation. UGC as a Strategy: Instead of fighting user-generated content, guide it.

Branding

Marketing Insider Group

AUGUST 12, 2025

Whether you’re a small business owner, marketer, or web developer, this step-by-step guide will walk you through how to create a trustworthy experience that keeps people engaged and coming back. Show Your Expertise With Helpful Content A blog isn’t just for SEO, it’s a platform to build authority. Educate and guide.

Price

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Blog posts. The right asset can clarify complex concepts, aid learning, or guide important decisions. Then, digital changed everything.

eCommerce

Hubspot Marketing

JULY 22, 2024

My profile details how I started, why I create content, and my journey to finally starting the blog. Or is it a company that upholds sustainability and puts ethics at the forefront of its brand? You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile.

Fashion

Customers.ai

DECEMBER 30, 2024

The kind of information we used to get that takes your marketing from generic to laser-focused. Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want.

Price

Welcome Software

JUNE 23, 2025

So, AI's here to help us marketers. Why marketers need prompting skills When it comes to modern day marketing, it really is go AI or go home. Prompt engineering is now another string every great marketer needs to add to their bow. Is it a headline, outline, blog, caption? or is it here to take over?

Gen Z

AWeber

AUGUST 1, 2025

Benefit-driven: "[Specific Benefit] Without [Common Drawback]" Example transformation: Weak: "Marketing Tips" Strong: "5 Marketing Strategies That Increased Our Revenue 40% This Quarter" Writing Scannable Content Newsletter content must accommodate scanning behavior. Structure content for quick comprehension and easy navigation.

Transform

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. This guide examines what is currently working in digital marketing, identifies tactics that are falling short, and outlines where savvy brands are investing next.

Gen Z

Orbit Media Studios

AUGUST 11, 2025

By Andy Crestodina There are a million ways to use AI for marketing. You can research topics, write outlines, craft social posts, edit drafts, create images and so on… There are a million ways to do content marketing. How fast are marketers adopting AI? trends) How are content marketers using AI? AI resistance is futile.

Content Marketing

Vertical Response

SEPTEMBER 29, 2024

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

Email Marketing

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate

SocialPilot

MAY 27, 2025

The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. This guide will walk you through what they do, when to hire, costs, and how to find the right fit. Heres a quick guide to common social media content creator types: 1.

Thought Leadership

Hubspot Marketing

MAY 5, 2025

(If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.) I have found my LinkedIn network to be one of the most significant ways in which I have learned more about business, and in particular, marketing. Here are some of my favorite accounts for each area of marketing.

Finance

Customers.ai

DECEMBER 24, 2024

Thats why marketers invented retargeting to swoop in to save the day. Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. Ad remarketing software lets you target the right audience with the right message at the right timeevery marketers favorite tactic. You arent alone.

eCommerce

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Now, it’s time to nurture those relationships and guide them toward a sale. Done right, email marketing can be a powerful way to turn leads into happy, paying customers. Landing pages with clear calls to action are key here.

CRM

SocialPilot

FEBRUARY 12, 2025

This literally translates to this: What your customers say about your business is more important than what your marketing messages convey. Get your customers to leave more 5-star reviews for you, but using ethical measures, of course. What you are about to learn will help you acquire both a rank and reputation in the market.

Transform

Exposure Ninja

JULY 18, 2025

If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. Struggling to know how to use AI with your marketing? These AI systems aren’t just looking for keyword relevance or backlinks.

Branding

SocialPilot

JULY 11, 2025

Are you one of those marketers spending tons of money on marketing? If yes, then you should be aware that you are completely ignoring the most powerful marketing engine sitting right under your nose: customer reviews. Retention Stage: Reviews Drive Post-Purchase Loyalty Smart marketers know the sale is just the beginning.

Shoppers

Hootsuite

NOVEMBER 26, 2024

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. We’re here to talk about ethical uses of OSINT. For detailed guidance, see our blog post on how to build a social listening strategy.

Law

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO

Welcome Software

JUNE 30, 2025

Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent.

Transform

Orbit Media Studios

APRIL 2, 2025

Its time to ask these questions and review our marketing platforms from this perspective. Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness. It has to if AI hopes to take market share from Google. Of course, marketers have adapted to generative AI.

User-Generated

SocialPilot

APRIL 23, 2025

In this guide, we will uncover: How your brand can benefit from combining social media and PR 10 best social media PR strategies to elevate your brand recall Real-world successful campaigns you can take inspiration from What is Social Media PR? Although this is a cost-effective social media PR strategy, it is highly engaging.

PR

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. If Warren Buffett were a marketer, he’d be a blogger. Blogging is far from dead and has never been more vital for brands and business leaders.

Branding

Exposure Ninja

JULY 24, 2025

We looked for those publishing insightful content, producing original research, speaking at industry events or actively sharing ideas on platforms like LinkedIn, YouTube, or their blogs. Exposure Ninja is an award-winning digital marketing agency helping brands across the UK and U.S. Is your marketing underperforming?

Thought Leadership

Welcome Software

SEPTEMBER 27, 2024

In this blog, see how landing page optimization is changing and also some of the best landing page optimization examples. Example 1 if you are a newcomer (like Harry's) competing against a well-entrenched competitor who owns 50% of the market (Gillette), you can try a compelling CTA for your product page.

User-Generated

Sprout Social

AUGUST 11, 2025

Whether you’re aiming to raise brand awareness, drive engagement or look for ways to incorporate popular types of social media content into your strategy, the following ideas are perfect for Australian social media marketers like you. You can also highlight where the food comes from and how it supports local farmers or markets.

Branding

Lusha

DECEMBER 9, 2024

B2B email marketing offers a solution. This guide will explain B2B email marketing and give you tips to improve your outreach in 2024. What is B2B Email Marketing? Definition B2B (business-to-business) email marketing uses email to connect with other businesses. It’s not just about sending emails.

Email Marketing

Lusha

NOVEMBER 18, 2024

This guide will provide you with the know-how, plans, and real examples to beat your cold-calling fears, talk to potential customers, and close deals like a pro. Get market insights : Talking with potential clients can provide useful feedback on your product, competitors, and industry trends. Focus on their needs.

CRM

Animalz blog

MARCH 4, 2025

His balanced perspective neither rejecting nor surrendering to AI makes him exactly the kind of pioneer we might actually trust to guide us through this transformation. Nathan identifies both conceptual obstacles (ethics, fear of losing authenticity) and practical challenges (understanding use cases) that explain this gap.

User-Generated

SocialPilot

MAY 26, 2025

In this blog, well explore why buying Google business reviews is a bad idea. Well also share better, smarter ways to maintain your online reputation ethically and effectively. Incentivize Reviews (Ethically) Want more customers to leave more reviews? Lets dive in! Still, tempted to buy reviews? Sweeten the deal!

Law

Neil Patel

JULY 7, 2021

Any good online marketer or SEO needs to know how to build links to their site to rank well on Google. The goal of this post is to provide something that all marketers with any skill set can use. These guides explain the basics and get you set up for success: What Is Link Building? Comprehensive Link Building Guides.

PR

Sprout Social

APRIL 21, 2020

Check out these stats and pat yourselves on the back, because your commitment to ethical fashion continues to drive the whole industry to become more sustainable and fair! ??? ? ??Lyst A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Young people are driving the movement. This is Titouan.

Retail