Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts.

SEO

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Further reading: Blog Design: The Complete Guide Optimize for Mobile Screens More than half of all web traffic comes from mobile devices. Google Keyword Planner: This tool is primarily used for paid search. If not, look for a plugin.

SEO

Buffer Marketing

JULY 18, 2024

  Google PageSpeed Insights Check the speed and usability of your site on multiple devices Limitations:  None Enter a URL, and this tool will test the loading time and performance for that URL on desktop and mobile. Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4. 

SEO

Buffer Marketing

DECEMBER 16, 2024

Rebrandly 4. If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. Jump to a section: 1. Nimble Links 8. Zapier's URL Shortener 10.

Price

Buffer Marketing

JANUARY 16, 2025

Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Track media coverage across social media, news, blogs, and podcasts.

Price

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

User-Generated

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Additionally, Google relies on the EU-U.S. based servers.

Analytics

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. His website gets about 400,000 monthly visitors from Google. That includes blogs about solving common pool problems and case studies with deeper data. Their blog, which now gets 1.9M

Customer Journey

Hubspot Marketing

JULY 16, 2024

Correctly understanding your readers’ intent is key to ranking high in Google. So, how can you make sure you apply each keyword to the right landing page or blog post? I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent.

SEO

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Tools like Google Analytics can show you which landing pages bring in the most traffic. And what’s not.

Analytics

Search Engine Land

JULY 5, 2024

It aggregates data from Google’s “People Also Ask” feature, providing a visual representation of how questions are related. This is a great website to use to identify topics to write about, especially for blog posts. Dig deeper: 5 free SEO tools and plugins to try 4. Business email address Subscribe Processing.

SEO

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Martech

APRIL 22, 2025

After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. In July, Google announced that it was pausing plans to end use of the trackers. Today’s announcement comes after the Justice Department asked the Google search antitrust trial judge to spin off Chrome from Google.

PR

Martech

JULY 29, 2024

It’s where you build your online presence, including product pages, blog posts, and landing pages. Analytics tools: Tools like Google Analytics or Adobe Analytics provide insights into website performance and user behavior, helping you make data-driven decisions.

Management

Backlinko

JUNE 12, 2025

You lost half your Google traffic. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. The problem is you can’t see this influence in Google Analytics. ” Older users see it as a Google replacement.

SEO

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics.

Digital Marketing

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. If someone visits your homepage, clicks to your blog, then returns to your homepage, that counts as three pageviews. In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric.

Customer Acquisition

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? My Google sheet was ideal for this.

eCommerce

Hubspot Marketing

JUNE 30, 2025

Proficiency in Microsoft Office or Google Workspace. Research and analytical skills. Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. If you aren't taking business blogging seriously enough, now would be the time. Clear copywriting and editing skills.

Management

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. Like blog categories or specific groups of products. And they can help your business do the same.

SEO

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics

Martech

APRIL 7, 2025

Content generation assistant What it is: An application that generates marketing content, such as blog posts, social media updates and email newsletters. Content generation assistant prompt “Create a content generation assistant that helps marketers draft blog posts. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Backlinko

SEPTEMBER 6, 2024

Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience. Google Search Console Enhanced Analytics makes it easy to compare your website’s performance across different time periods.

SEO

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) User recaps encourage user-generated content (UGC) 4.

Tentpole

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Balancing keyword optimization and readability increases the chance of higher blog rankings.

SEO

Buffer Marketing

NOVEMBER 14, 2024

Optimize your Instagram bio 4. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Step 4: Create content pillar themes and stick to them Decide on a niche  for your Instagram account.

Social Media Marketing

Martech

APRIL 1, 2025

Dig deeper: Prioritize results with this failproof website planning process 4. Dig deeper: The 4 types of content buyers want 6. Key maintenance priorities include: Content updates: Regularly refresh pages, add blog posts and update case studies to keep information current and improve SEO.

Transform

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics

Backlinko

DECEMBER 5, 2024

For example, when you search for a nearby store or service on Google, a local pack shows up. First, the business has an optimized Google Business Profile. In fact, theres a correlation between the number of Google reviews and rankings in Maps listings, according to Semrushs study on local search rankings.

Search Marketers

Marketing Insider Group

JANUARY 8, 2025

Search engines like Google feature promoted search results that align with organic listings. Use tools like surveys, analytics, and social media insights to identify your target audience’s values and tailor your campaigns accordingly. Google), and publisher websites. Google), and publisher websites.

Advertisers

Backlinko

MARCH 3, 2025

Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads.

SEO

Hubspot Marketing

NOVEMBER 18, 2024

This blog details the full rundown of what I learned. Image Source Step 4: Negotiate influencer terms and contracts. Tools like HubSpot Analytics , Google Analytics , Sprout Social , or BuzzSumo can be invaluable for analyzing influencer performance and refining your strategies. Step 6: Adjust as needed.

Influencer Marketing

Backlinko

JANUARY 23, 2025

Want more buyers and sellers from Google without relying on Zillow or Redfin? This includes Google Maps when people search for things like realtor in your area. For example, the cost-per-click of a Google ad for the keyphrase real estate companies in West Palm Beach Florida is $5.67. Then, become skilled at real estate SEO.

Real Estate

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. This can put your website in hot water as Google has a policy that prohibits spammy link practices like buying or selling links.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO