Rock Content

SEPTEMBER 29, 2020

We’ve been witnessing webinars becoming a powerful tool for companies in most sectors. However, it is crucial to identify the best time for webinars to achieve a better return on investment. However, it is crucial to identify the best time for webinars to achieve a better return on investment. Provide on-demand webinars.

Succession Planning 75

Succession Planning Digital Marketing Promotion Advertising 75

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Not sure how to get started? As a result, businesses face a dual challenge: Reaching as many potential customers as possible and getting the highest number of those reached to take action and make purchases. Don’t let losses get you down.

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Increasing attendance rate for promoted events. Links (to blogs, product pages, etc.). Here’s a look at six sample email blast templates brands used to get results. Zapier: Blog promotion. in sales.

Email Marketing 128

Email Marketing Marketing Marketers Direct Mail 128

Martech

MARCH 31, 2023

Since senior leadership backs it, it is easy for people to rework their schedules and obligations to accommodate training sessions. Industry and discipline outlets Regardless of their profession, people should stay abreast of the industry in which they work. They typically have websites, newsletters, podcasts and webinars.

Whitepaper 96

Whitepaper Promotion Education Product 96

Adobe Experience Cloud Blog

MARCH 9, 2017

Author: Jon Spenceley Everyone loves attending webinars, right? But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. Webinars take planning, and you promote the heck out of them to build your live audience.

Thought Leadership 130

Thought Leadership User-Generated Promotion Education 130

Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Some people will quibble about the exact word count, but almost everyone agrees that short-form content is always under 1,000 words. Get the daily newsletter search marketers rely on.

eBook 98

eBook SEO Branding Education 98

Scoop.it!

APRIL 19, 2022

Let’s get started. Start a Blog. It can feel as if everybody has a blog nowadays – and it’s fair to say that applies to most companies too. However, many firms get blogging wrong, pushing out mediocre content or – even worse – publishing a couple of posts and then leaving everything to go dormant.

Marketing 76

Marketing Marketers SEO Fashion 76

Buffer Marketing

SEPTEMBER 11, 2023

I’ve always made sure to engage and respond to people who leave comments. Regularly updating this section and getting endorsements from colleagues can bolster your credibility. Here are some of the best tips for engaging with people on LinkedIn: Be authentic. Share other people’s content. Be helpful.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Rock Content

MAY 28, 2020

How to generate leads with webinars? One of the greatest tools to use in your Digital Marketing strategy to differentiate your company from its competitors is the webinar. While many companies are trying to use webinars to get ahead, plenty of them fall into common mistakes and fail to generate leads with them.

User-Generated 72

User-Generated Promotion Analytics Digital Marketing 72

Customers.ai

JANUARY 8, 2024

Get 500 contacts for free ! They capture the people on your site – the people already familiar with your brand and already interested in what you have to offer. You can still use lead lists but you won’t run the risk of getting your email pinged. People want to feel understood.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. In my experience, webinars have become a more and more powerful lead qualifier. You’re right.

Thought Leadership 134

Thought Leadership Event Marketing Marketing Mix Entertainment 134

Hubspot Marketing

MARCH 28, 2019

Match the intent of a blog post with the correct offer. So it’s enough of a benefit to simply be notified when these works of art are published: However, most business blogs can’t compete on that standard (it’s wildly time consuming and expensive to produce content like that). Target the right segments of your audience.

eBook 144

eBook Copywriting User-Generated Entertainment 144

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. Your prospects get triggered into the event as they proceed to the right steps in your funnel, and they engage with this event through multiple means, like Netflix meets Slack. Now that sounds like a virtual event worth attending!". Webinars just don't do it anymore.".

Market Trends 145

Market Trends Transform CMO Marketing 145

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 133

Event Marketing Marketing Marketers Promotion 133

Neil Patel

DECEMBER 26, 2020

Armed with this, your online promotion efforts are going to help drive meaningful engagement and, ideally, increase event attendance. To put it frankly, even the most dedicated audiences get busy. If you want, you can create blog posts that discuss information relevant to the event. Trust me; I get it.

Promotion 145

Promotion User-Generated Place Entertainment 145

Rock Content

NOVEMBER 9, 2020

More than simply promoting their products and services, brands can support other companies and people. How to plan and host an event? The proposal in these events is to attract the right people and then engage them. This is an important result that helps to attract an increasing audience and then get conversions.

Event Marketing 92

Event Marketing B2C Promotion Marketing 92

AWeber

JUNE 30, 2022

For more information about welcome emails, including how to write one, see our blog post, Welcome Email Campaigns: How to Onboard New Subscribers. Because it lets people know that their information was received. And it directs people to check their inbox for more information. How to set up a confirmation email (in 5 easy steps).

Shipping 100

Shipping eBook Email Marketing Place 100

Hubspot Marketing

MAY 2, 2022

Let’s get started. What it offers: This new HubSpot podcast hosted by Ashley Menzies Babatunde examines the human stories behind the glossy façade of business leadership. This helps you keep up with the latest research on the topics that are important to the people on your team. Get ready to improve your communication skills.

Price 110

Price Whitepaper Communications Non-Profit 110

Adobe Experience Cloud Blog

SEPTEMBER 27, 2012

When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. You can reach Tiffani through her blog at craftcreativemarketing.com. How many webinars have you slept through?

Management 118

Management Product Marketing Marketers 118

Hubspot Marketing

JULY 22, 2018

Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. If you want to get more out of your contacts database, this post will give you some ideas for automated email workflows you can set up to engage and activate all different types of contacts in your database.

eBook 141

eBook Marketing Marketers Promotion 141

Exposure Ninja

JUNE 7, 2022

The way people use LinkedIn is different to other social networking sites, and so are the ways you market yourself on the platform. The curated product shots and promotional videos you see regularly on Instagram might not perform well on LinkedIn, but the behind the scenes of how you created those photos and videos might get some traction.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

SEPTEMBER 28, 2015

Author: Rachel Yarnold The other week, thousands of people flocked to San Francisco for Dreamforce. I, being one of these hungry people, was on a mission to make the most of my time and see what I could learn and apply to my marketing role here at Marketo. Get comfortable with being uncomfortable! Of course you are!

CMO 134

CMO Thought Leadership Transform Marketing 134

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Brand Marketing. Cause Marketing. Email Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

TechWyse

MARCH 8, 2023

You must be specific about your audience’s desires and get creative using these platforms through integration. You can also offer incentives to your listeners to get them to act. You can achieve this by hosting other industry leaders on your platform or making guest appearances on other podcasts.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Rock Content

JULY 22, 2020

The goal is to create material that is more authentic and allows real-time interactions with the audience , getting even closer to your consumers. As much as a blog or email marketing is still relevant, interest in video content is growing. Attends to the behavior of the audience. What are the benefits of this strategy?

Marketing Strategy 111

Marketing Strategy User-Generated Education Marketing 111

Buffer Marketing

SEPTEMBER 11, 2023

I’ve always made sure to engage and respond to people who leave comments. Regularly updating this section and getting endorsements from colleagues can bolster your credibility. Here are some of the best tips for engaging with people on LinkedIn: Be authentic. Share other people’s content. Be helpful.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

CXL

JUNE 16, 2022

A marketing playbook gets everyone on the same page. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. The more specific you get (e.g., For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. Not long after, I attended my first ITSMA Marketing Vision event.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Duct Tape Marketing

AUGUST 8, 2017

How to Use Webinars for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. Past topics have included: Pay Per Click Advertising Basics.

Customer Journey 44

Customer Journey Customer Food Promotion 44

Duct Tape Marketing

JUNE 13, 2013

When it comes to content marketing, nothing is better than a good webinar. Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects. Targeting metrics.

Promotion 66

Promotion Copywriting Inbound Marketing Education 66

Exposure Ninja

JULY 21, 2022

Getting your website to the top of Google is a challenge that all marketers face. Getting visitors to your site more than once is extra important if you have a longer sales process that takes several touch points before your customer converts. There are several strategies you can use to get visitors to return to your site.

User-Generated 52

User-Generated Analytics Promotion eCommerce 52

Pam Didner

JULY 5, 2020

In a survey, Gartner found 75% of B2B buyers agreed people from different locations and roles are involved in purchasing decisions. Account-based marketing focuses on reaching as many of these people as possible. ABM Stands Out Amidst the Noise People are busier than ever. Who doesn’t like free lunch?

Marketing 86

Marketing Marketers Marketing Strategy Marketing Plan 86

Adobe Experience Cloud Blog

JUNE 26, 2014

You marketed to as many people as possible, regardless of their fit for your product or service. Remember that prospects are not faceless companies; they are people who are motivated by pain or curiosity. Most people gain slight pleasure from the act of clicking the delete button on an irrelevant email – so don’t put it past them.

Whitepaper 134

Whitepaper Copywriting Thought Leadership User-Generated 134

Hubspot Marketing

NOVEMBER 30, 2016

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. But before we get to these examples, let's discuss the four components of a good Facebook Ad (or any ad, really) regardless of its type. 4 Components of Successful Facebook Ads.

Advertising 145

Advertising Advertisers Price Promotion 145

Exposure Ninja

OCTOBER 2, 2023

It’s likely that the service is new or because customers weren’t making use of the service, and IKEA wanted to let more people know that it exists. This campaign aimed to build intrigue around the new film while giving consumers a more interactive experience than they would typically get.

PR 52

PR Marketing Marketers Promotion 52

Marketing Insider Group

AUGUST 27, 2019

You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. 96% of attendees look for information about an event online prior to attending, so it’s vital to create content for educational as well as marketing purposes.

Content Marketing 40

Content Marketing Marketing Marketers User-Generated 40

Contently B2C

SEPTEMBER 22, 2016

Should he switch over to his DSLR camera to snap photos for the GE Reports blog? What he didn’t have to worry about, however, were compliance and approvals, plugging a brand message into his content, or getting in trouble for experimenting on a new platform. When all was said and done, over a million people read the story.

CMO 52

CMO Fashion Branding Communications 52