Orbit Media Studios

OCTOBER 30, 2024

How to adapt: Focus on “visit-website-intent” keyphrases The pie may be shrinking, but a huge amount of traffic still flows through search engines to websites. When we need in-depth answers, when we are serious about making a decision, when we want to know the details of what a company provides and how they do it …we click.

SEO

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper

Hubspot Marketing

MARCH 26, 2025

The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. And when it comes to how consumers value individual creators, 49% make daily, weekly, or monthly purchases based on influencer posts. On a similar note, how-the-sausage-is-made content is booming.

Gen Z

Hubspot Marketing

MAY 7, 2025

From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. The website publishes regular blog content with valuable tips and insights.

Social Media Marketing

Hubspot Marketing

JULY 19, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me different from what is often considered to be "mainstream."

Customer

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. This makes the video clear to viewers that it is a paid partnership. Here’s a breakdown of how both parties can ensure their collaborations resonate with the TikTok audience and deliver results.

Branding

Hubspot Marketing

JULY 21, 2025

And he never, ever makes the shocked YouTube face. So, how did he earn 3.7 million followers without ticking every box on the marketing to-do list? “It If I’m making content that I want to watch, and that I’m interested in, there are bound to be other people who are interested in it ,” Miller says. You know the one.) “I

Marketing

Sprout Social

MAY 22, 2025

That distinction influences everything from content strategy to community management. As Jorgensen puts it: No matter what your business or nonprofit organization is about, your end goal is to make connections with people. Establish your crew You dont need a full production team to create great contentbut you do need support.

Social Media Marketing

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Be informative and helpful.

Customer Journey

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? To make things easier, we researched and compiled information about the top social media sites in 2024. To get started, here’s how to  create a YouTube channel  for your brand. Does it fit your brand image? About  47.4 are aged 10-29.

Branding

Hubspot Marketing

FEBRUARY 25, 2025

And how do you know its working? B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel? It gives marketers a structure on how they understand their audiences needs and then position content and experiences to meet those needs.

Transform

Hubspot Marketing

JANUARY 16, 2025

How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? The numbers matter : Over half of marketing decisions are influenced by marketing analytics. How to Score Content Lets walk through the steps to score your content. Blog posts. Let's get scoring!

Analytics

Hubspot Marketing

JUNE 10, 2025

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. It shows them that marketers understand their needs, how to meet them and care about their experiences. It's also clearly good for business.

Fashion

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. How can you weave them together into an effective strategy? Influencer and search ads are the first and second most trusted channels.

User-Generated

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Its real influence, not rented space. Most brands chase exposure.

PR

Businesses Grow

JUNE 9, 2025

They believe their favorite influencers. But how do we control it?” Are there options for brand influence when consumers own the megaphone? If the company leadership can’t articulate their brand story, how can they expect consumers to do it? This is not just a regrettable evolution.

Branding

SmartBrief - Marketing

JUNE 2, 2025

AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. The results?

Gen Z

Backlinko

JULY 19, 2024

And they can help your business do the same. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. What Features Do You Need in a Ranking Tool? This makes it easier to digest complex SEO data. Like blog categories or specific groups of products.

SEO

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. Then why throw money at Facebook ads like crazy? Lets start by exploring 10 real-life examples of how senior marketing pros optimize their campaigns. Influencers?

Non-Profit

Buffer Marketing

NOVEMBER 7, 2024

How did they manage to get $10M in funding? To make your analysis truly useful, it’s important to: Pick the right competitors to analyze Know which aspects of your competitors’ business are worth analyzing Know where to look for the data Understand how you can use the insights to improve your own business.

Customer Acquisition

Hubspot Marketing

OCTOBER 14, 2024

Creating a marketing framework is the best way to ensure that everyone knows what they need to do and how they need to do it. Communicates who is responsible for what and makes transferring people from one role to another easier. How to Use It Product: What exactly are you selling? Traditional Marketing Models 1.

Marketing

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In It used to be easier to raise money and say ‘let’s just throw more ads!’ Think: eye-catching videos, infographics, or a scroll-worthy blog post.

Management

Hootsuite

OCTOBER 18, 2024

You’ve got a lot to learn about Reddit (and what it can do for you). Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Everything.

Marketing

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Lifecycle marketing asks, “How can we keep our product relevant?” ” and customer lifecycle marketing wonders, “How can we keep our customers engaged?”

Health

Hubspot Marketing

JUNE 23, 2025

So, where do you start to make the biggest impact? Here’s my approach to building a brand in your first 100 days, before you have money or traction. What’s your message, and what makes your journey so compelling that people remember? Perhaps their offering can do just that for my business. That's what I do.

Branding

Backlinko

JULY 1, 2025

How did a small business get this kind of exposure? By posting simple behind-the-scenes videos of candle-making. And they did it by sharing a no-frills look at how they make their treats: @toastedmallow Cookie dough filled marshmallows!! Make it [word count/length] and end with [specific call-to-action].

Marketing

Backlinko

AUGUST 19, 2024

In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. So, as a website owner, it’s crucial to understand how AI Overviews might affect your traffic. I’m really excited.

User-Generated

SocialPilot

MAY 8, 2025

Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. So, analyzing your social audience is about understanding what makes them engage, stick, and convert. Where do they mostly frequent How they engage with your content.

Gen Z

Jeff Bullas

JULY 18, 2025

AI isn’t just changing how we work, it’s changing what work is. So the real question isn’t “How intelligent are you?” or even “How emotionally aware are you?” It’s: “How ready are you to change? ” So just how fast is the AI wave moving? We’re living through a revolution that doesn’t wait for permission.

Transform

Martech

SEPTEMBER 11, 2024

The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction. UX/UI is in charge of making life easier for customers. Many subscription-based businesses do this well.

Customer

SocialPilot

JANUARY 27, 2025

But why do people read customer reviews Shoppers want reassurance that they are making the right choice, especially when multiple options are available. In simple words, reviews give people the clarity and confidence they need to make a purchase decision without hesitation.

Customer

Traackr

JULY 30, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Blog Read the latest product news, trend analysis and editorial rifts on the blog. Blog Read the latest product news, trend analysis and editorial rifts on the blog. Another third didn’t know how it had changed over time.

Fashion

TechWyse

NOVEMBER 20, 2023

In this blog, I will be breaking down six top digital marketing trends in 2024 for you. To learn more about how you can use them to your full advantage and make your business stand out, continue reading ahead. It’s not necessarily a bad thing at all, in fact, it will make your life easier. Personalization solves that.

Digital Marketing

Buffer Marketing

APRIL 22, 2025

However, if you’re shying away from video marketing only because speaking to the camera gives you fear tingles, I have a bumper guide here to make it less intimidating. We’ll unpack questions like: How do you get started with video marketing? How to create high-quality videos that perform well?

Video Marketing

Duct Tape Marketing

JANUARY 10, 2025

My mission has always been clear: simplify small business marketing and make it actionable. In this blog, Ill break down the critical concept of the marketing leadership gap and how addressing it can unlock your businesss full potential. If youre not sure where to start, getting expert advice can make all the difference.

CMO