Hubspot Marketing

SEPTEMBER 16, 2024

How can we ever leave that to the robots ? Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. Table of contents Why Use AI in Public Relations How is AI used in public relations? Well, we can’t — at least not entirely.

PR

Hubspot Marketing

NOVEMBER 4, 2024

One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.”

Product

Hubspot Marketing

APRIL 23, 2025

And, it works if you have deep pockets. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. In other words, how much would you have to spend on advertising to get the same level of attention?

PR

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, thats when smart marketing spend becomes more critical than ever. Table of Contents What is marketing spend optimization?

Non-Profit

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Yet one question persists: How do we truly measure ROI and know our efforts are paying off? Marketers today are under intense pressure to connect each dollar spent to real business results. Revenue attribution.

Whitepaper

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. How can you weave them together into an effective strategy? How can you weave them together into an effective strategy?

User-Generated

Hootsuite

JULY 15, 2025

When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it.

SEO

Customers.ai

NOVEMBER 20, 2024

But before the episode aired, they made a smart move: they set up the Customers.ai Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Let’s get started! See Who Is On Your Site Right Now!

PR

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. You also need to consider how your content performs in AI Overviews and across platforms like ChatGPT, Claude, Perplexity , and Gemini.

Market Trends

AWeber

MAY 12, 2025

With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion. In this guide, you'll discover how to promote a newsletter effectively, using practical steps that actually work. Lets say you run a small business advice blog. The good news?

Promotion

Animalz blog

JUNE 12, 2025

And in that experience, we’ve developed frameworks that actually work. And in that experience, we’ve developed frameworks that actually work. Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Animalz just turned 10.

SEO

SocialPilot

JUNE 27, 2025

For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count.

Thought Leadership

Hubspot Marketing

FEBRUARY 10, 2025

Thats why B2B influencer marketing is nothing to scoff at. When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business.

Influencer Marketing

Animalz blog

JULY 8, 2025

“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers.

Thought Leadership

Customers.ai

DECEMBER 24, 2024

How often do you visit a site for the first time and make a purchase right away? Thats why marketers invented retargeting to swoop in to save the day. Sure but to make retargeting work, you need the right tools. Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack.

eCommerce

SocialPilot

JULY 9, 2025

Both platforms are trusted by consumers and marketers alike, but they operate differently, serve different goals, and create very different outcomes for brands. It’s widely used by e-commerce, SaaS, and service-based businesses aiming to build trust and improve conversions. That’s exactly why this comparison matters.

Management

SocialPilot

JUNE 19, 2025

seconds, shorter than the 9-second attention span of a goldfish” – Golden Steps ABA Report To stand out (and actually engage), you need more than just consistency – you need the right mix of content formats that speak to your audience, match the platform, and deliver value fast. That’s exactly why we created this blog.

Thought Leadership

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. But most lack any actual data to back up their recommendations. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers.

Real Estate

Hubspot Marketing

AUGUST 11, 2025

While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love languages can create friction in budget conversations, performance reviews, and board meetings. What metrics do CFOs actually care about?

Lusha

DECEMBER 9, 2024

Let’s face it: old-school sales tactics just don’t work as they used to. That’s the magic of inbound, and it’s transforming how businesses find new customers. You give them the information they need, answer their questions, and help them make smart choices. Cost Generally more budget-friendly.

CRM

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square, where she grew a solo blog into an enterprise content engine. She treats generative AI as a time-saver, not a content factory.

SEO

Buffer Marketing

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

Video Marketing

SocialPilot

AUGUST 5, 2025

In this blog, we’ll show you how to turn raw social data into tangible marketing results by collecting the right metrics, using the right tools, and making data-driven decisions that drive growth. So, before you dive into dashboards and reports, here’s exactly how to get started – step by step: 1. Drive traffic?

Analytics

SocialPilot

JULY 16, 2025

This blog will explain why carousels are so effective, provide guidance on brainstorming carousel ideas, outline the key specifications to follow, and offer step-by-step tips on creating and posting them on LinkedIn. But do you know what’s driving the maximum interactions on LinkedIn? What Is a LinkedIn Carousel?

Thought Leadership

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place. What Does Email Marketing Do?

Email Marketing

SocialPilot

JULY 20, 2025

This highlights just how big this problem has become. And how can you protect your reputation without resorting to shady shortcuts? In this blog, we’ll unpack Trustpilot’s review policies, dive into why fake reviews are so risky, and explore smarter ways to earn genuine customer trust. But what does this mean for your business?

User-Generated

Buffer Marketing

MAY 8, 2025

It’s a place to build a community of people who might benefit from your product or service. But even beyond this, social media monitoring has plenty of benefits to contribute to the success of your marketing strategies: 1. She also shared how her community had the same complaints from the brand. 

Price

Exposure Ninja

JULY 18, 2025

They’re building an understanding of who is credible based on how often and where that brand is discussed. If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. But AI Search is changing things.

Branding

SocialPilot

JUNE 26, 2025

Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? Ideal Use Cases (with Built-in Marketing Insights) LinkedIn isn’t just a “job site” anymore. Social media has seen tremendous growth since then.

Gen Z

Welcome Software

JUNE 30, 2025

Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent.

Transform

SocialPilot

JULY 20, 2025

This highlights just how big this problem has become. And how can you protect your reputation without resorting to shady shortcuts? In this blog, we’ll unpack Trustpilot’s review policies, dive into why fake reviews are so risky, and explore smarter ways to earn genuine customer trust. But what does this mean for your business?

User-Generated

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? Instead, you create a successful social media campaign.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients? Instead, you create a successful social media campaign.

Social Media Marketing

Duct Tape Marketing

JULY 2, 2025

The discussion covers everything from AI-powered audience simulations to the evolving role of SEO, and how marketers can cut through the noise to focus on what really matters. About the Guest Andy Crestodina is the co-founder and chief marketing officer of Orbit Media Studios, a top-rated digital agency in Chicago.

Analytics

Lusha

DECEMBER 9, 2024

You need to build real connections. They need to break through the noise, find the right prospects, and craft messages that actually resonate. This is actually a golden opportunity for those who can adapt. Inbound is all about building relationships and nurturing leads through the sales funnel.

Communications

Hubspot Marketing

JUNE 18, 2025

That mentality crashes and burns in the world of growth marketing. You’re still aiming for those high marks, of course, but growth marketing experiments encourage you to try, fail, learn, and try again. But growth marketing gives you a better way forward — if you’re willing to try. Table of Contents What is growth marketing?

User-Generated