Vertical Response

APRIL 19, 2024

How can you elevate your work productivity starting today? Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. Beyond the macro-level benefits, such as economic performance and overall productivity growth, lies the micro-level impact on employees.

Management 83

Management Product Health Transform 83

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed? How much does it cost to buy TikTok followers?

Gen Z 338

Gen Z Price Target Market Customer 338

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. To accommodate the needs of businesses and influencers of all sizes, UseViral provides hundreds of packages to choose from. The team was extremely friendly and they seemed exceptionally knowledgeable.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Buffer Marketing

MARCH 7, 2024

  Unsurprisingly, you barely got any reach or leads for your report. Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users. We’ve worked closely with their content team to think up creative ways to display the data and share key insights with merchants.

User-Generated 105

User-Generated Food Promotion Advertising 105

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well. The following are some key examples.

Transform 77

Transform eBook Key Performance Indicator User-Generated 77

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts. Here are the prompts.

Thought Leadership 110

Thought Leadership Content Marketing PR CMO 110

Jeff Bullas

JANUARY 16, 2023

Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society. So how do you stand out? Join the Side Hustle Strategies Membership Community to get the inspiration, resources, and community to start and grow your side hustle. How do you get 1000 views on YouTube for free?

Entertainment 332

Entertainment User-Generated Price Promotion 332

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. This hardware device with a QWERTY keyboard and intuitive editing functions completely changed how I approached writing longer pieces. In the 1970s, I wrote using typewriters as a reporter and editor.

User-Generated 105

User-Generated Transform SEO New Technology 105

Kevin Indig

AUGUST 7, 2023

💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. But, marketers can apply it to content and campaigns. Style is the look, feel and tone of your brand. Yes, it sounds boring.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 96

Marketing Marketers User-Generated Promotion 96

Orbit Media Studios

FEBRUARY 28, 2023

You’re committed to content marketing. And your screen is blank. You’re asking yourself the same question that thousands of bloggers are asking themselves, right now, in this very moment: What to blog about? I ask myself this question just hours after any post goes live. What should I blog about next?

Thought Leadership 137

Thought Leadership SEO User-Generated Promotion 137

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

APRIL 8, 2024

But wrapping your head around it can be hard. The conversational bot will keep generating text and images until the person or team launching the ad is happy with the result. The conversational AI experience is available for Google’s Performance Max users. customers who use Performance Max. Or, at least, it did until now.

User-Generated 106

User-Generated Advertising Advertisers Communications 106

Hubspot Marketing

DECEMBER 26, 2023

Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I've found the most common question other creators in my circle ask is, "How do I collaborate with brands?"

Gen Z 94

Gen Z Branding Promotion Advertising 94

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Transform 132

Transform SEO User-Generated Whitepaper 132

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Hubspot Marketing

APRIL 21, 2023

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. In this post, let's review how a hypothesis will get you started with your testing, and check out excellent examples from real businesses using A/B testing.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Hubspot Marketing

SEPTEMBER 29, 2022

If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business?

Key Performance Indicator 143

Key Performance Indicator Customer Acquisition User-Generated Health 143

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. This blog post covers frequently asked questions and what kinds of answers employers are looking for.

Management 102

Management Social Media Marketing Communications Analytics 102

Hootsuite

JANUARY 18, 2024

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. More than 4.95 The good news?

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Search Engine Land

OCTOBER 4, 2023

Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Not only do changes impact performance, but they affect marketing strategy and the way we interact with clients or internal marketing departments. It’s how I start each weekday.

Retail 106

Retail Energy Advertising Advertisers 106

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Landing Page : This is where your lead magnet captures information provided by the visitor. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. Social Media Community Benefits How are social media communities formed?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. If you could ask super direct questions, even the questions that make most people squirm? That’s what an AI marketing persona is for. And it’s always there for you, day or night, to guide your content and messaging. How do they manifest? And empathy comes from research. It’s a guide.

Non-Profit 117

Non-Profit Health Finance Social Media Marketing 117

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. But content marketing remains challenging.

B2C 145

B2C eBook Analytics Promotion 145

Exposure Ninja

MAY 3, 2024

As a B2B business striving to make a mark online and attract your ideal customers, a solid link-building strategy can give you a real competitive edge. Today, we’ll dive into why link building matters so much for B2Bs, exploring various tactics, best practices, and metrics to track your success. Not only that, but 46.5%

PR 52

PR SEO User-Generated Digital Marketing 52

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Transform 88

Transform Social Media Marketing User-Generated Advertising 88

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. So, how can you succeed in a world where the unprecedented has become common?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. How to shift from siloed technical SEO to an integrated strategy that packages your brand in a way search engines can easily comprehend. Positions itself in the market.

SEO 123

SEO Branding Entertainment Communications 123

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. Below are some snapshots of the websites’ performance. Here are a few new players that moved in and are making bank.

Affiliate Marketing 139

Affiliate Marketing Marketing Marketers SEO 139

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

User-Generated 98

User-Generated Copywriting Influencer Marketing Energy 98

Hubspot Marketing

DECEMBER 8, 2023

Here’s how a backlink looks on a web page. If your website gets high-quality backlinks, Google sees you as a trustworthy source, thus elevating your ratings in the search results. If your website gets high-quality backlinks, Google sees you as a trustworthy source, thus elevating your ratings in the search results.

SEO 109

SEO User-Generated Thought Leadership Education 109

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? In fact, there are about 4.9 Marketing has always been about connecting with your audience in the right place and at the right time. What is digital marketing?

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Content Marketing 130

Content Marketing Customer Journey Marketing Marketers 130