Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.

Price

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. Thankfully not. I was, too.

Influencer Marketing

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate.

Marketers

Marketing Insider Group

AUGUST 5, 2024

You’ve launched your paid media campaign. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Trust us, once you understand these metrics, optimizing your campaigns will feel like a walk in the park. Data-driven decisions boost your ROI and make your campaigns more effective.

Transform

Hubspot Marketing

JULY 12, 2024

So how do you measure a community? In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough. They say if you can measure it, you can manage it. That’s not a rhetorical question. It’s easy to get misled by the wrong numbers. It’s easy to get misled by the wrong numbers.

Management

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing

Marketing Insider Group

OCTOBER 21, 2024

Thanks to widespread digitization, your company isn’t just competing with the business down the street. And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies.

Marketing Strategy

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. That’s not just impressive, it’s crazy! But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in.

CRM

Hubspot Marketing

OCTOBER 31, 2024

It was all part of an eerily good marketing campaign from indie film distributor Neon, and it racked up a respectable $22 million for Longlegs ’ opening weekend in July. Arguably — don’t come for me — the campaign itself was more provocative than Nicolas Cage’s madman serial killer. Build a continuous journey for your audience.

Transform

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Why we care. Ad formats.

Retail

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS).

Management

Hubspot Marketing

DECEMBER 30, 2024

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. You can apply a content monitoring process across digital platforms and content types. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. That said, let's get into it.

eCommerce

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.

Advertisers

Marketing Insider Group

JULY 22, 2024

These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

User-Generated

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Acquia announced AI-powered enhancements to its digital asset management solution Acquia DAM.

User-Generated

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. These might include: Blog posts. Marketing emails.

Transform

Hubspot Marketing

JUNE 30, 2025

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. The truth?

CMO

Marketing Insider Group

JANUARY 8, 2025

This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. What is Native Advertising?

Advertisers

Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience.

SEO

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

Digital Marketing

SocialPilot

JANUARY 16, 2025

From discovering new brands to shopping, learning, and exploring trends, social platforms have become the new digital frontier. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem. How to Do Social Media SEO? Those days are slipping away. Because its seamless.

SEO

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. billion by 2027.

User-Generated

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out.

Social Media Marketing

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Contact enrichment.

Transform