Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ?   To really get to know your customers, Short suggests that brands "survey them. Tough question. Interview them.

Copywriting 108

Copywriting PR SEO Content Marketing 108

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing. At the end of this article, we’ll give you a chance to provide your own input. What does this company do?

PR 123

PR SEO Place Promotion 123

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Hybrid names (e.g.,

Transform 104

Transform Branding Management Education 104

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Make it easy to buy from you online.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Scoop.it!

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. Only with a strategy to build the brand across all channels can marketers create brand authority. One of the best ways is by establishing your genuine expertise. At this point in the Web 2.0

Branding 77

Branding Thought Leadership B2C User-Generated 77

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. It empowers them to make wiser marketing decisions.

Content Marketing 67

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 67

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Meanwhile, the latest updates to Google and Yahoo Email Spam Filters have thrown an additional curveball, making it even trickier to secure that coveted spot in the inbox. Identify who is visiting your site with name, email and more.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. Let’s dive right in!

Thought Leadership 102

Thought Leadership Inbound Marketing Promotion User-Generated 102

Buffer Marketing

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse. 

PR 103

PR Management Customer Social Media Marketing 103

Hubspot Marketing

JANUARY 13, 2023

It’s a telemarketer asking about your oven preferences. Then, we'll cover why you need lead generation and how to qualify someone as a lead. A lead is any person who indicates interest in a company's product or service in some way, shape, or form. Marketing Qualified Lead (MQL). Inbound lead generation offers a solution.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

SEO 113

SEO User-Generated Promotion Email Marketing 113

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy.

CRM 104

CRM Whitepaper Marketing Marketers 104

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products.

SEO 125

SEO PR Law eBook 125

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. How did you find it? Chances are at least one person you know shares your enthusiasm for that place. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Through Google search?

Gen Z 125

Gen Z B2C Shipping Marketing 125

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

MAY 2, 2023

ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. No one is questioning how smart ChatGPT is. How is ChatGPT being used today?

Price 121

Price CRM Performance Marketing Advertising 121

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. Up to 44.5%

Whitepaper 122

Whitepaper User-Generated Transform Marketing 122

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 114

B2C eCommerce Retail Shoppers 114

Hubspot Marketing

AUGUST 4, 2022

So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. People like making connections.

Branding 120

Branding Inbound Marketing B2C Education 120

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Like they’re trying to tell a story about your audience, your brand, and your online performance? Each metric holds a piece of the puzzle, showing you what’s working, what’s not, and where there’s room for improvement.

Whitepaper 87

Whitepaper Thought Leadership Promotion Customer loyalty 87

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO? B2B buying takes time.

SEO 70

SEO Whitepaper B2C eBook 70

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? How many visitors does a website typically get? Feel free to jump on one of the links above to skip to that step.

B2C 144

B2C Analytics User-Generated SEO 144

Neil Patel

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets.

Transform 135

Transform Price Shoppers User-Generated 135

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

SEO 123

SEO B2C PR Whitepaper 123

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. 5 Ways to Gain More Leads for Your Business.

B2C 141

B2C User-Generated Energy Promotion 141

Buffer Marketing

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

Thought Leadership 125

Thought Leadership Transform Communications Branding 125

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 112

Analytics Transform Key Performance Indicator CRM 112

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

SEO 104

SEO CRM B2C eBook 104

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. Let’s take a step back and consider who your employees really are.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91