Backlinko

OCTOBER 23, 2024

Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Further reading: SEO Strategy: How to Create an Effective Plan 2.

Marketing Strategy

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Company characteristics.

Communications

Martech

OCTOBER 31, 2024

This data uncovers patterns in people’s queries — not just what they want, but how and why they’re looking for it. Search data can show you: The specific problems your customers are trying to solve. Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Their level of knowledge about a product.

Analytics

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. Consider using external microphones for better audio.

User-Generated

Hubspot Marketing

JULY 23, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Instead, I should have learned the psychology behind great ads, which can provide simple tips anyone can use to make an ad more effective. So, why did it drive sales? Here’s what I saw. It’s tremendous.

Promotion

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. So I like to think of job descriptions as being a powerful tool for advertising your company. Ask for realistic requirements for your candidate pool, given your compensation budget.

Management

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Let's get scoring! Guess what?

Analytics

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. That’s where a digital marketing checklist becomes your best ally.

Digital Marketing

Hubspot Marketing

OCTOBER 21, 2024

After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. Let’s break down the steps I took, how the plans turned out, and how you can replicate them. Why use AI to create a marketing plan? I used this as my jumping-off point.

Marketing Plan

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative.

Key Performance Indicator

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. Even when youre successfully attracting a targeted audience.

Customer Journey

Marketing Insider Group

MARCH 3, 2025

A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects. Consistency strengthens authority and improves search rankings.

Content Marketing

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Because its seamless.

SEO

Hubspot Marketing

OCTOBER 3, 2024

But what practical marketing applications does AI have for brand tracking — and how accurate is it? In a recent Marketing Against the Grain episode , Kieran and I used HubSpot as a test case to explore how generative AI tools like ChatGPT and Claude could streamline brand tracking. Estimate your NPS score.

Branding

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Okay, ready?

SEO

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Whitepaper

Hubspot Marketing

MAY 30, 2025

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. A well-crafted buyer journey map provides valuable insight into your potential customers decision-making process.

CRM

Hubspot Marketing

NOVEMBER 20, 2024

It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. While SmarterChild could ask how I was and tell jokes, the exchanges felt, well, robotic. So, should you use AI content?

User-Generated

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. ChatGPT explained it well using the metaphor of a lemonade stand. Retailers often even help shoulder some of the marketing to drive sales. And it likely isn’t to you, either.

Manufacturing

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. billion by 2027.

User-Generated

Hubspot Marketing

JULY 12, 2024

So how do you measure a community? If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. I spoke with a panel of four experts — from CCOs and Directors to program managers in the trenches — and asked what metrics they use themselves.

Management

Backlinko

JANUARY 6, 2025

Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals. Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Trust your gut. You follow trends.

eCommerce

Vertical Response

DECEMBER 21, 2024

High conversion rates drive the success of your campaigns. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns.

Email Marketing

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things.

Education

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It ensures that every piece of content engages its intended viewers.

SEO

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. Here’s how this relationship typically works: 1.

Management

Martech

SEPTEMBER 30, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. After that, how to improve prompts to get even better answers from me. Answer: Certainly!

Management

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. And how do you know its working? In a B2B selling process, youre managing more user needs and touch points.

Transform

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.

PR

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. However, keeping track of your Facebook likes, comments and messages manually can quickly become a full-time job without some help.

Analytics

Sprout Social

JULY 30, 2025

It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult. ROI also shapes your career. What is content marketing ROI?

Content Marketing

Hubspot Marketing

JANUARY 17, 2025

When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. Email marketing seemed like a natural starting point for us. But what and how? Well also explain how we achieved an 82% increase in conversion rates plus, all the lessons we learned along the way.

Transform

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. In almost every use case, AI is known to increase efficiency, speed up optimization, lower costs, and increase ROI. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day.

User-Generated