Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 73

Gen Z Marketing Strategy Millennials User-Generated 73

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT?

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation.

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

Scoop.it!

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Top 3 tips for creating quality B2B content.

B2C 81

B2C Energy Marketing Marketers 81

Martech

DECEMBER 7, 2022

This article will explain broadly what ecommerce is, impactful trends shaping the industry, both today and into the future, and discuss the rise of mobile commerce (m-commerce), in which ecommerce companies allow customers to complete purchases via mobile apps rather than using links to drive them back to websites. . What is ecommerce?

eCommerce 84

eCommerce Shoppers Retail Shipping 84

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Scoop.it!

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content.

Global Marketing 77

Global Marketing Place Product Marketing 77

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

Price 107

Price User-Generated Whitepaper Social Media Marketing 107

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. Reading this Content Marketing guide is an excellent way to start.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Micro influencers create powerful word of mouth to small groups. Facebook is by far the most popular, with 61% market share in 2016.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Orbit Media Studios

APRIL 10, 2024

Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings, less traffic, fewer leads. First, let’s measure the general size and shape of your current site. This search shows the number of your pages indexed by Google, which is the general size of your site. It shouldn’t be.

SEO 107

SEO Analytics Place CMO 107

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. Each step should align with your business goals for maximum effectiveness. This is where a well-crafted digital marketing strategy comes in.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Neil Patel

JANUARY 6, 2023

When implemented correctly, SEO for real estate can lead to an increase in visitors, leads, and conversions. According to the stats, 99 percent of home buyers aged between 23-56 use the internet to help them find a property. Buyers begin with a generalized search before they start targeting specific areas.

Real Estate 84

Real Estate SEO Energy Digital Marketing 84

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. billion websites on the internet today , it is impossible to provide one number, or even a range, to accurately answer this question. But how many visitors should you aim for your website to get?

B2C 143

B2C Analytics User-Generated SEO 143

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. Content is king! What is Content Automation?

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. If you have questions about CAN-SPAM compliance, reach out to your business’ legal council.

Email Marketing 142

Email Marketing eBook User-Generated Law 142

Hootsuite

JANUARY 13, 2021

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. Business specific social media acronyms and abbreviations. RT: Retweet.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Rock Content

JUNE 27, 2023

There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Search Engine Land

MARCH 16, 2023

2020: “SpecialAnnouncement” and “eventAttendanceMode” could help businesses provide event updates in the search results. Play The Google Feud Game & I Bet You’ll Lose 2015: Google Feud adapted the popular game show, Family Feud, by using Google autocomplete suggestions. How Big Will Google’s Mobile-Friendly Update Be?

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Rock Content

NOVEMBER 1, 2023

If you are a marketer you probably know what this means. Since people are closer to their smartphones, watches, or tablets, you can take advantage of this proximity to think of potential mobile marketing tactics that will keep your brand closer to the public, while providing a more personalized and timely experience.

Marketing 91

Marketing Marketers User-Generated Communications 91

Hootsuite

APRIL 20, 2021

But why rely on a gut instinct, when we have a whole special column here on the Hootsuite blog devoted to rigorously testing these suspicions? Contrary to what general internet culture and human behavior might lead you to believe, people love people. The generator pulls their most popular posts from the year into a grid.

Food 140

Food Social Media Marketing Management Analytics 140

Rock Content

JULY 30, 2020

We are now living in the era of marketing 4.0. The term was coined by the renowned professor and author Philip Kotler, refers to the present period; marked most notably by the digital revolution already taking place in businesses and companies worldwide. How did this trend arise? How do businesses benefit from it?

Product 88

Product User-Generated Transform Digital Marketing 88

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Quick Takeaways.

Content Marketing 114

Content Marketing Thought Leadership Marketing Marketers 114

Hootsuite

MARCH 31, 2020

Also known as split testing, A/B testing involves changing one small element at a time (like a headline or graphic) to refine your results. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Bookmark this page!

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Rock Content

JUNE 2, 2020

If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Competition with larger companies makes it almost impossible to reach the audience you want unless you invest in Digital Marketing. How to use Google My Business for local SEO? Then this post is for you.

SEO 78

SEO Customer User-Generated Food 78

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. General trends that apply to your industry.

User-Generated 145

User-Generated Product Branding Management 145

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Exposure Ninja

APRIL 8, 2022

How Does the Internet Influence the Buyer’s Journey? Traffic is generally measured in “ sessions ”. Whatever industry you’re in, be it retail, accountancy, construction or something entirely different, your company website likely plays a significant role in your digital marketing strategy.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Neil Patel

JANUARY 8, 2019

Someone who is a marketer… maybe even an entrepreneur. I want to share with you the biggest marketing mistakes I have made. This is one of the biggest and silliest marketing mistakes I have ever made. Be cautious, not slow – Every major marketing channel has algorithms. Mistake #2: Picking too small of a niche.

User-Generated 111

User-Generated Marketing Marketers eBook 111

Rock Content

FEBRUARY 9, 2021

SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. If you want visibility, more leads, and engagement, that’s the answer. First of all, you will need some Digital Marketing tools. There’s no other way.

SEO 98

SEO User-Generated Digital Marketing Education 98

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Neil Patel

DECEMBER 30, 2022

Since about 86% of businesses incorporate video content into their online marketing strategies, consumers now expect it as an option when they search for various products or services. For businesses, video content offers an innovative way to attract customers. Video can be a super powerful content type when we use it correctly.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Neil Patel

JANUARY 20, 2021

Can businesses keep succeeding with this decline in organic reach? Knowing this, should marketers really worry about organic reach? Reason 1: Nurture More Leads and Organic Conversions. That’s fine – but it leaves so much opportunity on the table to drive real results for your business. Not any more. Yes and yes.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Rock Content

OCTOBER 16, 2020

In today’s day and age, where the entire world has turned into one big global village, people have found new and innovative ways to generate stable incomes through Digital Marketing. However, most people failed to realize that technology and the internet could provide numerous online business opportunities.

Affiliate Marketing 66

Affiliate Marketing Key Performance Indicator Digital Marketing Inbound Marketing 66

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Rock Content

APRIL 27, 2020

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. To help you optimize your brand results, we have created this Marketing Automation guide.

CRM 62

CRM Customer Acquisition User-Generated Marketing 62