Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. What is Blogging, and How Do You Do It? What is Blogging, and How Do You Do It?

Whitepaper 105

Whitepaper SEO eBook Place 105

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Search Engine Land

APRIL 8, 2024

Here’s the formula for calculating content marketing ROI: (Return – Investment) / Investment x 100 = ROI percentage Your “return” is the revenue generated from your content marketing. This could be from direct sales or leads that eventually convert to sales. More leads? Driving website traffic.

Content Marketing 114

Content Marketing User-Generated Customer Journey Marketing 114

Hubspot Marketing

SEPTEMBER 22, 2023

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. 7 Steps to Generate More Referral Traffic 1.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

Whitepaper 106

Whitepaper Thought Leadership User-Generated Key Performance Indicator 106

Hubspot Marketing

APRIL 28, 2023

There's no one-size-fits-all solution for calls-to-action (CTAs) , especially when you have multiple audiences perusing your website at any given time. Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals.

Promotion 139

Promotion Place Product Customer 139

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers.

User-Generated 107

User-Generated Analytics SEO Branding 107

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. million blogs are published each day. Content Marketing 7.5

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries.

Transform 145

Transform User-Generated SEO Advertising 145

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. Embed means to integrate external content into another website or page. Generate the embed code.

User-Generated 96

User-Generated Place Management Customer 96

Customers.ai

FEBRUARY 6, 2024

Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. Convert Website Visitors into Real Contacts! When your priority is finding qualified leads for your sales team, it’s easy to ignore the top of the funnel.

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Rock Content

MARCH 19, 2024

Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. The Evolving Landscape of B2B Lead Generation A lead can be any new contact that a business makes through one or more of its marketing channels.

Whitepaper 88

Whitepaper Marketing Marketers eBook 88

Tiecas

MAY 17, 2024

An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Strategic Framework for Industrial Website Design But where do you begin?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Scoop.it!

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. Although they’re not from a small business site, they show that emails do really well to drive website traffic.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. 25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." Create 3 call-to-action button ideas based on the contents of this blog post URL."

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Rock Content

MARCH 14, 2024

Many marketers struggle to brainstorm new content ideas and generate engagement. The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. beginner hikers vs experienced hikers). What are their interests?

Whitepaper 100

Whitepaper User-Generated eBook Health 100

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

User-Generated 105

User-Generated Thought Leadership Customer Journey Management 105

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. Convert Website Visitors into Real Contacts! Website / URL * Grade my website 1.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Orbit Media Studios

FEBRUARY 28, 2024

They land on a page and begin navigating around your website. Here is a quick guide to finding and fixing website dead ends. We’ll list the seven most common dead ends on websites and suggest fixes that keep your visitors flowing. When the visitor starts here, they are 10x more likely to convert into a lead. Yes, please!”

eCommerce 131

eCommerce Shipping Analytics Place 131

Search Engine Land

MAY 9, 2024

By providing a generative AI response to a search query, a search user immediately grasps the subject without needing to click a website. My next click will be to look at the suggested shoes, not to read another five blog articles. Dig deeper: LLM optimization: Can you influence generative AI outputs? Here’s an example.

SEO 91

SEO User-Generated Food Promotion 91

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. There’s no better way to optimize your website than to work with digital marketing experts. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Hubspot Marketing

NOVEMBER 30, 2022

It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Digital marketing can improve your conversion rate and the quality of your leads.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Promote your ebook on your highest trafficked (but still relevant) blog posts.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Buffer Marketing

APRIL 11, 2024

Constantly asking for more time and energy from employees and volunteers leads to cynicism, in-fighting, and burnout , which can cripple operations that depend on teamwork and positive vibes. What’s your most popular newsletter or blog?   Yes, you should ask this in one-on-one or general staff or board meetings.

Energy 111

Energy Marketing Marketers Direct Mail 111

OnPassive Marketing

NOVEMBER 24, 2023

In this blog, we’ll explore the vast realm of AI in marketing, uncovering how these innovative technologies are being employed to create data-driven strategies. Customer Segmentation: AI offers the ability to segment customers based on their preferences and behaviors, leading to the creation of highly targeted campaigns.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hubspot Marketing

APRIL 5, 2024

HubSpot’s State of Marketing Report ) 73% of B2B marketers understand the customer journey their leads take, while 27% either don’t or are still on the fence. B2B Lead Generation Stats 16% of B2B marketers say that lead generation is the primary marketing goal for 2024. Only 68% of B2B marketers agree.

B2C 110

B2C SEO Transform Marketing 110

Hubspot Marketing

APRIL 5, 2023

Types of Attribution Models How to Use Marketing Attribution Reports GDPR Considerations Marketing Attribution Best Practices Marketing Attribution Tools For example, if marketers want to see how a blog post or social media strategy impacted sales, they might use marketing attribution techniques. Why is marketing attribution important?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Search Engine Land

OCTOBER 23, 2023

Here are four distinct areas where Bard surges ahead in the AI chatbot competition for SEOs: Schema markup generation On-page optimization Competitive analysis Technical SEO guidance Important reminder: Use your brain! While schema markup isn’t a necessity, it does help Google better understand the context of your website.

SEO 138

SEO User-Generated eCommerce Customer 138

Orbit Media Studios

APRIL 10, 2024

The website launch date is coming soon. Relaunching a high ranking website is a little scary. Just imagine: hundreds of hours of work, tens of thousands of dollars invested and then… lower rankings, less traffic, fewer leads. First, follow our 49-point Website Launch Checklist. Sweaty palms? What if everything goes wrong?

SEO 107

SEO Analytics Place CMO 107

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. And this is what leads us to find these high-conversion phrases.

SEO 122

SEO PR Law eBook 122

Hubspot Marketing

MARCH 21, 2024

Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Create a helpful website that communicates your value. Build awareness with SEO content.

Marketing 100

Marketing Marketers User-Generated Promotion 100