Search Engine Land

JANUARY 17, 2024

Modern SEO is packaging a brand’s marketing efforts and online presence to align with Google’s framework. More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. Positions itself in the market.

SEO 123

SEO Branding Entertainment Communications 123

Search Engine Land

MARCH 18, 2024

SEO strategy involves identifying an SEO USP and finding a way to stand out from the crowd (I detail how to do that here ). The objective is to take the complexity out of the planning so you can focus on the SEO (which is complicated enough). Make a note of all the search terms you can think of. What is an SEO plan?

SEO 112

SEO User-Generated Promotion Product 112

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Consider making a central repository of copy ideas, even if it’s just a shared spreadsheet you can all edit.

Marketing 104

Marketing Marketers eCommerce SEO 104

Rock Content

FEBRUARY 15, 2024

As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. AI can also take those repetitive tasks and make them quick and easy. billion dollar industry.

Transform 91

Transform User-Generated Education Health 91

Scoop.it!

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

FEBRUARY 19, 2024

Standing out in search is not easy. To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. Better is not the only way to stand out. Get the daily newsletter search marketers rely on.

SEO 115

SEO Whitepaper User-Generated Price 115

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. Increasingly, I favor the authority strategy because I believe SEO success is out of reach for many businesses. You’re publishing your brains out on LinkedIn. Just LinkedIn.

SEO 127

SEO Branding Place Education 127

Search Engine Land

APRIL 23, 2024

Instead of a linear consumer path, TikTok has created a loop of videos where consumers watch and purchase. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover.

SEO 108

SEO Gen Z User-Generated Entertainment 108

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators are experts in their fields.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Hubspot Marketing

NOVEMBER 7, 2022

A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. 5 Blogging Trends Marketers Should Leverage. Custom Graphics. Interactive Content. Legitimacy.

Education 137

Education User-Generated Management Analytics 137

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 71

Advertising Advertisers PR Millennials 71

Rock Content

APRIL 12, 2024

SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. “No website can stand without a strong backbone. Use a free speed test tool to find out in a matter of seconds.

SEO 87

SEO Key Performance Indicator Marketing Plan Target Market 87

Lynton Web

FEBRUARY 21, 2024

In fact, research shows nearly 4 out of every 5 people have recently unfollowed a brand/person on social media because the content they find is irrelevant. That could range from your post not aligning with your brand to the content not making sense for the platform. Just put yourself in their shoes.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 98

Thought Leadership Marketing Marketers Management 98

AWeber

APRIL 11, 2024

But in a world where nearly 5 billion people upload 2 billion photographs and videos to social media daily, finding a way to stand out can be challenging. I reached out to several industry experts who shared first-hand experience and creative tips for building brand awareness on social media.

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Hubspot Marketing

JULY 26, 2022

Maybe it was a funny YouTube video or a super informative blog post — both of which are content marketing examples. Content marketing examples include media like newsletters, podcasts, social media posts, and videos. Spotify Wrapped is one of the music streaming app's most successful content marketing campaigns.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 96

Marketing Marketers User-Generated Promotion 96

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

Marketing 142

Marketing Marketers Analytics Influencer Marketing 142

Hubspot Marketing

AUGUST 19, 2022

In the early days of YouTube, there weren't a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. Livestream.

Promotion 132

Promotion Fashion Analytics Retail 132

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. The KFD website also has an informative blog with 171 posts.

Transform 107

Transform User-Generated Marketing Marketers 107

Hubspot Marketing

DECEMBER 13, 2023

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. Turns out I wasn’t the only one who was disappointed. So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using Facebook Graph Search extensively.

COS 101

COS Inbound Marketing Marketing Marketers 101

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Search Engine Land

APRIL 11, 2023

Developed as part of Google’s search quality rater guidelines , E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Expertise : Local service pages, blog posts. So, how can a local business make the customer experience more accessible? Get the daily newsletter search marketers rely on.

SEO 140

SEO User-Generated Real Estate Transform 140

Vertical Response

OCTOBER 2, 2023

In today’s digital age, creating engaging content is essential for any business or individual looking to make an impact online. With so much content available to users, it’s crucial to stand out and create content that captures their attention and keeps them coming back for more.

Health 93

Health User-Generated Promotion Analytics 93

Hubspot Marketing

MAY 15, 2023

I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. How the HubSpot Blog Team Leverages AI 1. How the HubSpot Blog Team Leverages AI 1.

Retail 110

Retail Thought Leadership Copywriting Management 110

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 102

Thought Leadership Inbound Marketing Promotion User-Generated 102

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. On top of that, a Google exec, Prabhakar Raghavan, has stated that approximately 40% of the younger generation are turning to the video platform for answers instead of Google.

SEO 93

SEO User-Generated Analytics Gen Z 93

Hubspot Marketing

NOVEMBER 15, 2023

I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance.

User-Generated 93

User-Generated Education Email Marketing Promotion 93

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 141

eBook Promotion User-Generated Inbound Marketing 141

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. 2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021.

Gen Z 108

Gen Z B2C User-Generated Branding 108

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. It’s the first impression you’ll make on prospective employers, clients, partners, or investors — so make it count. In this article, I'll dive deeper into tactics for making your profile stand out on the increasingly crowded platform.

Thought Leadership 125

Thought Leadership Transform Communications Branding 125

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Key Performance Indicator 94

Key Performance Indicator SEO Analytics Shipping 94

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Neil Patel

DECEMBER 8, 2021

It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. You just need to break down what makes those sites great in the first place and use the same approach for whatever your topic is. ?? You always read their newest blogs and click through on their social posts or in their newsletters.

SEO 136

SEO Entertainment Education Branding 136

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 106

SEO Analytics User-Generated Price 106

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever.

User-Generated 112

User-Generated Video Marketing Shipping Product 112