Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Visual UGC not only boosts engagement but also provides valuable content that can be repurposed for marketing campaigns.

User-Generated

Backlinko

JANUARY 6, 2025

I studied successful online stores to find out what works best. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Then invest thousands in inventory and marketing, hoping customers will buy. You follow trends.

eCommerce

Martech

MAY 21, 2025

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. Zapier just released natural language agents, making automation even accessible.

Communications

Vertical Response

NOVEMBER 10, 2024

In this article, we will explore the impact of email frequency on engagement, the risks of sending too few or too many emails, and the best practices for tailoring your email schedule to your audience. Many email marketers prefer a weekly schedule, impacting overall engagement rates. Let’s dive in.

B2C

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts.

Management

Vertical Response

DECEMBER 21, 2024

Conversion in email marketing means turning email recipients into paying customers. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns.

Email Marketing

Search Engine Land

SEPTEMBER 27, 2024

Alli AI Alli AI works with any CMS, bypassing technical limitations to use AI to help automate on-page SEO for: Links missing titles. RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. Get the newsletter search marketers rely on.

SEO

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan

Martech

AUGUST 5, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What’s the best campaign tactic today for new contact discovery?

Whitepaper

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

Communications

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Processing.

Key Performance Indicator

Search Engine Land

JULY 10, 2024

Not only is this good SEO, but it’s also a sound accessibility practice. Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information. Get the daily newsletter search marketers rely on.

SEO

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually. trillion annually.

Transform

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In Podcasts can also be repurposed into various formats , such as blog posts , social media updates and video snippets. Business email address Sign me up! Processing.

SEO

Orbit Media Studios

APRIL 30, 2025

We can all study, practice and experiment. How best to acquire the skills that maximize opportunity and minimize disruption? ” Stage Two: The Prompt Engineer Now your confidence really starts to grow. Whats the best way to get a better prompt? ” Stage Four: The Automation Builder The next stage is a turning point.

Transform

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Customers.ai

JANUARY 7, 2025

Email capture isnt just about tossing up a Sign up for updates box and hoping for the best. You dont need to reinvent the wheel here you just need to merely grease it with some practical, proven email capture best practices. Pop-ups, forms, and CTAs work best when they feel natural. The good news? Book a Demo 1.

Customer

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. This connection makes your blog posts more appealing and shareable.

Entertainment

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships.

Customer Journey

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

User-Generated

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot.

Transform

Search Engine Land

AUGUST 1, 2024

Automation has long been a part of what makes a Google search effective, but the face of it has recently changed with AI Overviews. Get the newsletter search marketers rely on. Give indexability access to the right bots for your strategy, considering which parts of the site are best served by the people using AI tools.

PR

Hubspot Marketing

SEPTEMBER 16, 2024

Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. of PR professionals already use AI tools to automate their most tedious and repetitive tasks, according to Prowly. How can we ever leave that to the robots ? In fact, 76.6%

PR

SocialPilot

DECEMBER 29, 2024

Marketing agencies and local businesses that understand the role of customer review management can leverage them across platforms such as Google Business profile, Facebook page, and more to gain a sharp competitive edge. Trust and Credibility You can take it from us, online reviews are the most effective form of word-of-mouth marketing.

Management

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Digital content. This article?

Tentpole

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. AI and automation have arrived to help free up time and open up new creative possibilities. More brands are finding creative ways to use AI in marketing every day.

Social Media Marketing

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Hubspot Marketing

JULY 22, 2024

Table of Contents How AI Search Has Changed Content Marketing How to Write for AI Search 7 Helpful Tips on Writing for AI Search How AI Search Has Changed Content Marketing 1. Let’s talk about one of my favorite examples: recipe blogs. She describes a hypothetical blog post about solving customer service. Ask experts.

User-Generated

Vertical Response

OCTOBER 27, 2024

An email newsletter is a powerful marketing tool that keeps your audience updated and engaged. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator

Backlinko

APRIL 7, 2025

This means a significant amount of low-quality content can drag down even your best pages. For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. It checks your whole domain, not just single pages, for helpfulness.

User-Generated

Backlinko

DECEMBER 29, 2024

The best part? Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google. ” This type of content works best as detailed guides and tutorials. These questions make great topics for FAQ pages and blog posts. Traffic that would cost an estimated $44.7K

SEO