Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Backlinko

JUNE 12, 2025

How Discovery Has Changed Discovery is fundamentally changing: Old way: Google → Click → Explore → Decide New way: Ask AI → See mention → Visit directly later And different generations use LLMs differently. For example, when you search “best SEO blogs in 2025,” Google’s AI Overview cites established brands.

SEO

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. For example, the language learning platform Preply brings tens of thousands of new visitors to its website each month by following fundamental SEO principles. HR SOFTWARE) tools in the market? TALENT ACQUISITION)?

PR

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. An executive summary that explains how your business fits in the market. Ignore blog posts and minor subpages unless requested otherwise. It’s time to adapt.

PR

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. AI and LLMs have also fundamentally changed how people discover content. This can be anything from social media accounts and blogs to podcasts and videos. That’s where your content comes in.

Customer

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). And there will always be marketing strategies and tactics that help you capture that demand. You’ll work with other teams like marketing and development to improve the company’s online presence.

SEO

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Now we’re moving on from the fundamental tips into intermediate territory. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice. Optimize your Instagram bio 4.

Social Media Marketing

Martech

JULY 22, 2025

Content consumption has fundamentally changed. Leading marketers orchestrate value across channels buyers choose — when and where it matters. We’re researching CRMs in the carpool line, adding groceries to an app between meetings or skimming industry blogs while streaming a show. In 2024, 31% of U.S.

Gen Z

Buffer Marketing

JULY 16, 2025

While I’m definitely not saying you should be posting 345 images to an album after your latest creator event, à la 2017, it’s definitely worth prioritizing images in your Facebook marketing strategy. Keep an eye on the Buffer blog for more on this. Hot takes, real-time news, and punchy one-liners thrive there.

User-Generated

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z

Hubspot Marketing

AUGUST 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Safety is a fundamental human need.

Copywriting

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. Create Content That Meets Search Intent Understanding and satisfying search intent is fundamental to helpful content. It can also help boost your rankings.

User-Generated

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Thats a significant opportunity. million daily.

Transform

Backlinko

NOVEMBER 29, 2024

Their priorities include: Increasing revenue Cutting costs Gaining market share from competitors For them, key metrics include things like revenue from organic search, customer acquisition cost (CAC), and market share growth. Marketing Directors Marketing directors sit between high-level strategy and day-to-day execution.

Analytics

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. They won’t get that from a social media post that says, “How to do content marketing.”

SEO

Animalz blog

JUNE 12, 2025

Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Under the content library framework, your blog is composed of and organized according to generally evergreen topics, much like the reference section of your local library. Consider them our anniversary gift to you.

SEO

Backlinko

DECEMBER 29, 2024

In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. per month in Google Ads.

SEO

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy

Hubspot Marketing

MAY 20, 2025

While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. Just 18% of marketers expressed concern that AI would take over most marketers job duties. The key phrase here? More efficient.

Thought Leadership

Hubspot Marketing

FEBRUARY 12, 2025

In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing. I'll just cover where blogging stands in the process. Regardless, it was the best way to describe what I wound up doing for The HubSpot Sales Blog.

Inbound Marketing

Vertical Response

DECEMBER 27, 2024

Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate. What are email marketing metrics?

Email Marketing

Welcome Software

JANUARY 17, 2025

Marketing without measuring = throwing darts in the dark. By tracking content marketing metrics, you turn the lights on; you get all the information you need to make sure your marketing efforts (and marketing budget) never go to waste. Email subscriber growth Email marketers, this one's for you!

Content Marketing

Martech

NOVEMBER 22, 2024

Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

User-Generated

Backlinko

MARCH 26, 2025

As I dug deeper, I noticed something more fundamental. For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Blog posts. Everyone was focused on making writing easier. Tools, prompts, shortcuts.

eCommerce

Hubspot Marketing

JUNE 23, 2025

Why Brand Matters More Than Ever for Early Startups Today’s AI-driven market is full of copycat software tools. Take a look at this company called Blaze AI, a marketing tool built to drive automation. Your offering needs to be just as good or better than what’s already in the market. Let’s dive in. That’s the reason you exist.

Branding

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. Think about someone searching for “how to optimize a blog post.”

SEO

Use Insider

SEPTEMBER 13, 2024

In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. When it comes to selecting a premier email marketing platform , Insider stands out.

Customer

Sales Force: CMO

MARCH 17, 2025

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns.

Customer

Backlinko

AUGUST 19, 2024

Like Tim Cameron-Kitchen of Exposure Ninja says: “It’s going to be fascinating to see how marketers adapt to this sort of black box search thing. The fundamentals of good SEO still apply and can help you perform well across all of Google’s search features. And attract more qualified traffic. I’m really excited.

User-Generated

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Hubspot Marketing

MARCH 18, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I've had to explain countless times as an inclusive marketing consultant: inclusive marketing isnt about reinventing the wheel its about making what youre already doing work harder for you.

Marketing

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy.   The best social media analytics tools for marketers 1. Which type of content performs best?

Analytics

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success. How does your approach to programming differ from alternatives?

Marketing Strategy