Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. You can be the world’s greatest strategist, developing plans and metrics to measure. You can be the world’s greatest strategist, developing plans and metrics to measure.

Marketing Strategy 81

Marketing Strategy Content Marketing Key Performance Indicator Analytics 81

Search Engine Land

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Transform 104

Transform User-Generated Branding Marketing 104

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Shipping 112

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. What marketers should do Despite the potential challenges posed by hallucinations, generative AI offers plenty of advantages.

Transform 101

Transform User-Generated Branding Marketing 101

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Branding 108

Branding Transform Health Analytics 108

Search Engine Land

FEBRUARY 23, 2024

LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. Additionally, using first-party Conversion Tracking provides insights into post-click and view-through conversions, facilitating measurement of ad impact and ROI. What LinkedIn is saying.

Finance 119

Finance Health CRM New Technology 119

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Six & Flow

JANUARY 24, 2024

To combat the influx of spam from bulk email senders, major email providers Google and Yahoo have implemented stringent measures. This blog post will delve into what this new feature entails, why it matters, and how you can stay compliant. Businesses, marketing agencies, and organisations often fall into this category.

Communications 98

Communications Promotion Email Marketing Marketing 98

Hubspot Marketing

SEPTEMBER 29, 2022

How To Measure KPIs. Important note: KPIs should measure your most essential indicators. In this case, follower count, post reach, and impressions will likely be the social media KPI metrics to measure. For example, say your marketing team is selecting a KPI for its growth goals. Why are KPIs important? KPIs vs. Metrics.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. This can help inform strategic decisions and optimize marketing efforts.

Management 88

Management Price Analytics User-Generated 88

Rock Content

APRIL 8, 2024

While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. Optimize your tags Whenever you create a page for the internet, whether part of your website, a marketing landing page, or a blog article, it is a potential indexed page for Google.

SEO 82

SEO Place Promotion Marketing Strategy 82

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 111

Transform User-Generated Marketing Marketers 111

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. What KPIs should we measure for each use case?

Key Performance Indicator 94

Key Performance Indicator Personalized Marketing Social Media Marketing Product 94

Search Engine Land

APRIL 23, 2024

While social algorithms vary and don’t adhere to a one-size-fits-all rule, there are still factors that marketers can control to optimize their content. Since video descriptions are much shorter than blog posts, keeping them clear and concise is important. Get the daily newsletter search marketers rely on.

SEO 112

SEO Gen Z User-Generated Entertainment 112

Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). This update enables proper communication of consent signals, ensuring compliance with user choices and facilitating comprehensive measurement and modeling. Why we care.

Advertising 101

Advertising Advertisers Communications Marketing 101

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. Read this blog post to know what a “good” clickthrough rate is , according to industry benchmarks.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Dig deeper: Video content guide: Why you should start creating videos now (plus examples) Get the daily newsletter search marketers rely on. Update, measure, evaluate, adjust, measure, repeat The only constant in SEO is change. Evaluate success, make changes, track and measure.

Real Estate 112

Real Estate User-Generated Price SEO 112

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Search Engine Land

FEBRUARY 27, 2024

It’s worth noting that the full enforcement of these measures may take approximately six weeks to be fully implemented. ” Get the daily newsletter search marketers rely on. Read Google’s full blog post for more information. Why we care. Business email address Subscribe Processing.

Finance 103

Finance Advertising Advertisers Management 103

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Get the daily newsletter search marketers rely on. Why we care.

Analytics 96

Analytics Management Place Search Marketers 96

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing. And I get it.

Content Marketing 123

Content Marketing Inbound Marketing Marketing Marketers 123

Hubspot Marketing

DECEMBER 2, 2022

What makes a blog post bad? One way to prevent this is by creating an outline for your blog post. How to Write a Blog Post Outline. Blog Post Outline Example. Measuring Your Strategy's Success. Measuring Your Strategy's Success. Measuring Your Strategy's Success. Measuring Your Strategy's Success.

Analytics 145

Analytics Place Management Marketing 145

Scoop.it!

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. From fundamentals to how to measure it and why you should even bother with it, we’ve got you covered. What Is Content Marketing?

Content Marketing 92

Content Marketing Branding User-Generated Outbound Marketing 92

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. CMS The first one we will look at is CMS, which stands for content management system.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Measured has a new media measurement platform featuring AI and machine learning. 74% say that AI has positively impacted their ability to upsell or cross-sell.

Customer Acquisition 59

Customer Acquisition Analytics Price Advertising 59

Marketing Insider Group

AUGUST 21, 2023

If you want to be successful in digital marketing , you have to stay ahead of the curve. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. In this blog post, we’re diving right into the new GA4 features.

Digital Marketing 87

Digital Marketing Management Marketing Strategy Analytics 87

Buffer Marketing

FEBRUARY 5, 2024

Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.    This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers.

Analytics 94

Analytics User-Generated Digital Marketing Communications 94

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Measure the cart abandonment rate and its impact on revenue. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. What is a use case in a CDP?

Key Performance Indicator 91

Key Performance Indicator Customer Journey eCommerce CRM 91

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Search Engine Land

NOVEMBER 29, 2023

.” “With a track record of significant innovations across privacy, measurement, AI, search ads and beyond, Vidhya is the natural successor for this role.” This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences. New Google Ads boss.

Price 122

Price User-Generated Advertising Advertisers 122

Rock Content

OCTOBER 24, 2023

Content measurement is the process of collecting and analyzing data to understand how content is performing. It’s important to measure content performance so you can see what’s working and what’s not, and make necessary adjustments to improve your content strategy over time. Levels of content measurement 1.

User-Generated 80

User-Generated Analytics Marketing Strategy Product 80

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Measure the cart abandonment rate and its impact on revenue. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. What is a use case in a CDP?

Key Performance Indicator 86

Key Performance Indicator Customer Journey eCommerce CRM 86