Hubspot Marketing

JULY 11, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m a secular person, but in that moment, I began to pray. I know this person. For example, I’m not simply saying “Hello” to my son: Ostensibly it’s a greeting, but it’s actually me becoming a new person.

Copywriting

Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Define demographics: Age, gender, location, job title, income level Identify psychographics: Values, interests, lifestyle, personality traits Outline their goals and challenges: What are they trying to achieve?

Marketing Strategy

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. AI Personalization Best for: Quickly gathering data to provide data-driven insights and high-quality personalized content. Ive also created TikToks and blog posts using only AI. Let's dive in!

Marketing Strategy

Buffer Marketing

OCTOBER 17, 2024

Less connection: Rapid growth can erode the personalized service that small business customers expect. Use your marketing collateral to focus on people — staff or customers — including what they struggle with personally and how you can help. The result was always disappointing. People buy from people.

Whitepaper

Customers.ai

DECEMBER 4, 2024

Think downloadable templates, checklists, or bonus guides that directly relate to your blog post topic. Canva’s blog posts often feature content upgrades like downloadable templates for users looking to elevate their designs. Email List Growth Hack 11: Personalize Your Outreach Behavioral data is your best friend.

CRM

Martech

OCTOBER 31, 2024

They now expect personalized messaging and want brands to understand their preferences, interests and behaviors. This lets you segment audiences more effectively to deliver personalized, relevant messaging that resonates with distinct customer needs. Along with this shift, customers have raised their expectations.

Analytics

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Personalize content based on data. Personalize your emails in real-time/at time of open. a hard sell). What do awareness stage emails look like?

Email Marketing

Martech

NOVEMBER 25, 2024

Here’s my personally curated list of genuinely useful and great holiday gift ideas for the marketers in your life. Since they’re typically creating or working with content across various mediums — from social posts to blogs to video content — the right equipment can be transformative. Not sure where to start?

Transform

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Enhances customer loyalty and retention According to McKinsey, 71% of customers expect you to personalize experiences – and if you don’t, three-quarters of customers will grow frustrated and switch to your competitor.

Gen Z

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. This is where personality-led content comes in. But what exactly is personality content, and how can you add it to your marketing playbook? Let’s dive in. Revamp your hiring strategy.

Logistics

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Because maintaining a 1:1 strategy requires more resources, marketing teams typically target only one to five high-value accounts at a time with extremely personalized messaging.

Key Performance Indicator

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Its interactive and can offer personalized insight.

Tentpole

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. Humans can infuse content with nuance, originality, and emotional depth, crafting stories, images, and ideas that appeal to the reader on a personal level.

Transform

Scoop.it!

OCTOBER 2, 2024

Blog Posts and Articles Blog posts and articles are in-depth UGC where customers share detailed experiences and insights about your products or services. Encouraging loyal customers to write guest posts for your blog not only diversifies content but also builds community trust.

User-Generated

Animalz blog

AUGUST 12, 2024

His approach offers a playbook in founder-led content strategy, balancing personal insights with company messaging. One person I really admire who does a great job talking about this is Susana de Sousa , a support leader at Loom. Then, I wrote a blog post about our process and how we go through it.

Shipping

Hubspot Marketing

NOVEMBER 20, 2024

As a writer and marketer, I pride myself on being able to spin up copy that converts, emails that engage, and blog articles that get readers nodding their heads. To help illustrate them, I asked ChatGPT to write me a blog article about how to write a great social media post. Add personal stories and insights. Let me explain.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects with people. This is the role your personal brand should play. Whose story are you telling?

Branding

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. That includes blogs about solving common pool problems and case studies with deeper data. Their blog, which now gets 1.9M Lets take a look at our example. The ToFu strategy works well.

Customer Journey

Hubspot Marketing

SEPTEMBER 9, 2024

However, it’s a mistake to think that “in-person” always means together. Someone may be sitting at their computer looking focused while instead working on personal tasks. Other companies let employees choose if and when they work in person, giving each individual the option to be fully remote from 9 to 5 every day.

Product

Buffer Marketing

JANUARY 7, 2025

Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help. It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Pricing: Not listed.

Price

Vertical Response

SEPTEMBER 15, 2024

As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. Here are some best practices to help you create subject lines that grab attention and drive opens: Using Emojis in Email Subject Lines Emojis can be a great way to add some personality and whimsy to your email subject lines.

Email Marketing

Hubspot Marketing

JULY 12, 2024

Attending in-person events? For example, it’s not uncommon for the HubSpot Blog to see weekly readership fall around holidays. Events can mean many things, from in-person conferences to live webinars or even on-demand virtual classes. But that’s a blog for another day. Is it posting or commenting? Voting in polls?

Management

Martech

JULY 10, 2024

AI for personalization and engagement: Intel’s Art of AI Intel approached me looking for new ways to help engage attendees at an upcoming global conference. They wanted to reach both in-person and online conference attendees and show them the potential of new generative AI technologies powered by Intel.

User-Generated

Martech

JANUARY 7, 2025

” The result is this blog post and my guide on managing AI overload, which will be published soon. Claude didn’t just offer solutions; it helped me create a manageable and personal framework. It’s like having your own personal Justice League of experts rather than relying on a single hero.

Transform

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn.   I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.

Branding

Vertical Response

DECEMBER 21, 2024

Crafting compelling subject lines with personalization and urgency significantly boosts open and click-through rates. Personalization can make a world of difference. Personalizing our subject lines resulted in an overwhelmingly positive response. Its a small touch that makes a big difference.

Email Marketing

Businesses Grow

JANUARY 13, 2025

Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. Hopefully the first one will be personalized marketing!

Personalized Marketing

Marketing Insider Group

SEPTEMBER 3, 2024

Focus on crafting compelling content and personalized interactions to better engage your audience and drive higher conversions across various digital channels. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Personalization increases engagement and makes your emails more impactful.

Digital Marketing

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Source Your website structure should be optimized across your site, including your blog. Heres an example.

SEO

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Search Engine Land

AUGUST 1, 2024

However, it is unlikely that the average person would care to do so. There are two scenarios: Optimize for ChatGPT when it connects to the web Using Microsoft Bing, ChatGPT will “search the web” like a human user, reviewing search results pages and even visiting websites for a quick read when enabled. Branded searches will make more sense.

PR

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? It allows for highly personalized and timely communication.

Management

Marketing Insider Group

OCTOBER 21, 2024

Then it’s definitely time to revisit your site’s flow because without a streamlined website, you’re not likely to get people to interact with your content or get up close and personal with your brand. This goes beyond just re-evaluating all those evergreen blogs you’ve been leveraging. It’s to keep it alive, exciting and engaging.

Marketing Strategy

Buffer Marketing

AUGUST 7, 2024

So whichever camp you fall into — whether you're a brand seeking advice on how to find the right person to amplify your message or a budding influencer/creator researching how to get in front of brands — this article is for you.  These can provide insights into their personalities and reach.

Influencer Marketing

Hubspot Marketing

JANUARY 16, 2025

After explaining each step, Im going to show you how this looks using the example of a blog post from my website, Walk The Camino Portugus. Blog posts. As an example, Im going to be analyzing blog content for my travel site. For example, SurferSEO might assign a blog post an optimization score of 72. Email marketing.

Analytics

Hubspot Marketing

OCTOBER 28, 2024

I did this for a blog post and YouTube channel, but the same can also be applied to individual videos. Most Fenty Beauty videos will feature a person showing the products they're using and how to apply them to achieve specific looks. What video content is most popular?

Video Marketing