Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. There’s a whole strategy involved, for one thing.

B2C 141

B2C User-Generated Energy Promotion 141

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C 142

B2C Social Media Marketing Marketing Marketers 142

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 123

Influencer Marketing Whitepaper User-Generated Marketing 123

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. Below, let’s go over why empathetic marketing is such a powerful strategy for businesses of all types and sizes, tips for infusing more empathy into your marketing, and a few real-life examples of empathetic marketing in practice.

Marketing 128

Marketing Marketers Entertainment Education 128

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Create for one person, not for many. What is a buyer persona? But what does that look like? ?It

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising 141

Advertising Advertisers Health User-Generated 141

Hubspot Marketing

JUNE 29, 2022

In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S., What is the optimal length of a marketing video? Short and sweet is generally a safe strategy — especially if your company is just starting to use video.

Branding 104

Branding Video Marketing Millennials B2C 104

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. So, where do you start? When our clients get this right, they see what they’ve been missing in their content strategy. This approach is changing the game. Think about it.

Transform 94

Transform Customer Acquisition Education Customer 94

Hubspot Marketing

MARCH 15, 2023

However, when done right, a listicle can get both clicks and share helpful insights. If you search for your intended keyword and find most marketers are creating “Ultimate Guides” on the topic, it's better to avoid a listicle format. For instance, perhaps you need to write about "Instagram Marketing." Take risks.

Millennials 89

Millennials CRM B2C eCommerce 89

Exposure Ninja

NOVEMBER 3, 2023

We marketers all have the goal of generating leads for the business we work for. Here are some of the top lead generation strategies you should be using in 2024 to help you get more of these all-important qualified leads. Let’s say someone has brought a fig tree, and the leaves have started going brown.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session! Digital marketing. At the end of the month, we’ll be giving away six books each to five lucky marketers ! Engagement.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

JUNE 13, 2017

It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. B2B marketers have the art of prospecting down to a science. For the businesses that do, it’s a game changer. New Data Economy.

B2C 126

B2C Real Estate Marketing Marketers 126

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. Before you can start building your social media posting schedule, you need to have a clear picture of your existing social media accounts. That means you need to start with a social media audit. EST. For B2C brands, post Monday to Wednesday, 12 p.m.

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Marketing 84

Marketing Marketers B2C Price 84

Campaign Monitor

APRIL 27, 2022

The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective. Phase 1: Set the groundwork before you start writing.

Law 99

Law Analytics Email Marketing B2C 99

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. These applications use data to make us more insightful and intelligent in our marketing. Why is this important?

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. Guide multiple departments.

Customer Journey 102

Customer Journey Customer Social Media Marketing User-Generated 102

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Neil Patel

MAY 18, 2021

If you want to increase your conversion rates , you need a strong CRO program to guide you. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. Personalize on-site experiences for your customers. Who Should Consider Starting a CRO Program?

Education 129

Education Customer Acquisition Copywriting Shoppers 129

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. To generate leads, you need to be where your customers are and where you can market to them. You show expertise.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Vertical Response

FEBRUARY 14, 2022

Speaking of emails, have you heard of B2B email marketing? If not, it’s something you need to get in on because it’ll forever change how your business operates. We’ll explain more about B2B email marketing in the guide below. The 411 on B2B Marketing. What Are B2B Marketing Strategies Focused On?

Email Marketing 52

Email Marketing B2C Marketing Marketers 52

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. You might want to work with a social media agency if you: have a budget but aren’t sure how to get the most from it are struggling to increase performance don’t know how to measure the results of your social media efforts etc. Increase Brand Awareness.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Search Engine Land

MAY 30, 2023

A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is a crucial and valuable part of the marketing mix.

Branding 100

Branding Gen Z Transform Education 100

Welcome Software

JUNE 13, 2022

An effective content strategy with experience management tools is an effective marketing strategy. The marketing team is responsible for identifying the best hook to capture your audience’s attention. Content strategy tools identify keywords and market trends to help you target your content for particular viewers.

Transform 40

Transform B2C User-Generated Market Trends 40

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing?

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. It can save marketing and sales teams lots of time and ensure that their efforts make a greater impact. This is why a good lead scoring system is so important.

B2C 109

B2C Customer Advertising Advertisers 109

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. We are humans, serving humans. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Adobe Experience Cloud Blog

JUNE 16, 2017

Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”.

CMO 113

CMO SEO B2C Thought Leadership 113

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. by posting about it on social media).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143