Marketing Insider Group

JULY 30, 2025

Quick Takeaways A strong PPC remarketing strategy brings back visitors who already showed interest—without being annoying or repetitive. Regular PPC ads grab attention once. Video source Smooth, Smart, Successful PPC Remarketing Reminder: you don’t need fancy tricks. A sign in the window calls you back with a friendly reminder.

Shoppers

Martech

NOVEMBER 22, 2024

Google called this a “wildly overboard proposal” in a blog post , arguing the proposal would: Compromise product quality. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status. Endanger user privacy. Chill AI innovation. Harm American tech leadership. Dig deeper.

User-Generated

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. You could target these keywords for pay-per-click (PPC) to get ahead of the competition. Leave room for unexpected costs.

SEO

Backlinko

DECEMBER 5, 2024

For example, a restaurant could publish a blog post about popular local food festivals. Local Search Ads (Geographically Targeted Ads) These are regular pay-per-click (PPC) ads that appear in search results. Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs.

Search Marketers

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? I know, what a sweet summer child I was!)

eCommerce

Hubspot Marketing

NOVEMBER 1, 2024

Pay-per-click (PPC) : Whether on social media, search engines, or otherwise, PPC ads help brands surpass algorithms and reach their target audiences. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Image Source 5.

Manufacturing

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). When I was first getting started in SEO, I took everything I was learning and started a blog about my football team, the Minnesota Vikings. Nick’s blog didn’t. And more searches are happening on YouTube and TikTok every day.

SEO

Backlinko

NOVEMBER 1, 2024

Take these questions and turn them into content for your blog or an FAQs page, like the one here from Quantum Roofing. Guest Blogging Guest blogging is a great way to reach a wider audience and get more traffic to your site. Reach out to websites and publications that would benefit from your expertise.

SEO

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. SEM, including pay-per-click (PPC) advertising, targets users actively searching for specific keywords related to your business.

Advertisers

Buffer Marketing

OCTOBER 2, 2024

It should ideally contain everything from organic traffic to PPC competitor research to engagement metrics to help you do a wholesome analysis. You can get a deep insight into every single one of your competitors — including their website changes, PPC campaigns for Google ads, competitor email campaigns, and keyword rankings.

Price

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. SEM, including pay-per-click (PPC) advertising, targets users actively searching for specific keywords related to your business.

Advertisers

Unbounce

JANUARY 6, 2025

More blog posts by Josh Gallant What is a landing page funnel? A website is a collection of all the landing pages that exist across your business, plus other pages like blog posts, careers pages, case studies, product pages, etc. A landing page funnel guides potential customers through your sales process.

User-Generated

Hubspot Marketing

JUNE 30, 2025

Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Management

Litmus

SEPTEMBER 25, 2024

Think: eye-catching videos, infographics, or a scroll-worthy blog post. SEO and PPC: Increases visibility and attracts high-quality leads. Use SEO-optimized blog content and social media ads to drive traffic and encourage sign-ups. Awareness At the awareness stage, it’s all about grabbing attention.

Management

Search Engine Land

AUGUST 2, 2024

We were alerted to this update on the PPC News Feed blog : Bottom line. How widely Google rolls out this feature and whether it becomes a standard part of the Google Ads interface for all users. First seen.

Management

Hubspot Marketing

JULY 22, 2024

This can include: Positioning Market share Offerings Pricing Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. Here are a few competitive analysis templates to get started.

Marketing Plan

Search Engine Land

AUGUST 8, 2024

Likewise, advancements in PPC have changed how teams think about technology’s impact. Consider video, blog posts, or other lower-intent content pieces. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources.

Gen Z

Orbit Media Studios

AUGUST 6, 2024

instructions ) Which PPC landing pages have the best/worst performance for mobile visitors? ( instructions ) Which email campaigns got the most engagement? instructions ) Where did your last article perform best? instructions ) How are visitors using your navigation? instructions ) All done? How did it go? Now on it’s 6th edition.

Analytics

Orbit Media Studios

APRIL 15, 2025

Simply take a screenshot of the ad (PPC or paid social) and the landing page, and upload them both along with this prompt. Review the PPC ad and its corresponding landing page. Apply best practices for PPC and the principle of “information scent” to ensure that the ad accurately sets expectations for the visitor.

CMO

Vertical Response

AUGUST 5, 2024

Creators can also use pay-per-click (PPC) ads, where revenue is generated through clicks on displayed ads, leveraging an ad network. Blogging Platforms Blogging platforms like Medium and WordPress provide various monetization methods, including affiliate links, ads, and eCommerce stores. Are you interested in finding out more?

Affiliate Marketing

Backlinko

MARCH 5, 2025

Let’s say you run a personal finance blog. Lets say youre running a personal finance blog that competes with NerdWallet. Further reading: Link Building Strategies: The Complete List Spy on Competitors PPC Campaigns Serpstats Ads Examples feature lets you analyze your competitors paid search strategies.

SEO

Vertical Response

MAY 25, 2025

Unlike pay-per-click (ppc landing page) advertising, which requires ongoing investment, SEO offers a more sustainable approach to attracting visitors. PPC landing pages are typically designed for paid campaigns and focus on immediate conversions with a single call-to-action. What are the key elements of an SEO-friendly landing page?

SEO

Sachs Marketing Group

FEBRUARY 11, 2025

Start a blog on your website where you share helpful articles, tips, and insights related to your specialty. From blog posts to infographics and videos, well create content that educates, engages, and converts. Sachs Marketing Group has extensive experience managing PPC campaigns for healthcare providers.

Digital Marketing

Customers.ai

NOVEMBER 20, 2024

Content Creation: Cover costs for blog posts, videos, graphics, or any other creative assets. Let’s break it down: Organic Channels: Social media, blog posts, email newsletters, and SEO-driven content. Paid Channels: PPC ads, influencer partnerships, and sponsored content. Match your goals to the channel’s strengths.

PR

Exposure Ninja

MAY 2, 2025

PPC While GEO and SEO build long-term momentum, Pay-Per-Click (PPC) advertising lets you jump the queue and get seen immediately. Whether launching a new product, entering a new market, or just needing more leads, PPC offers a faster way to drive targeted traffic and test what converts.

Digital Marketing

Exposure Ninja

AUGUST 12, 2024

This style can sometimes work for “About” pages or in blogs where you are telling a story, and you want to build some suspense and immerse the reader in the page. What to Watch Next What to Listen to Next THIS Part of Your Funnel (Probably) Sucks How To Get Qualified B2B Leads using PPC How We 10x’d Leads for a Finance Company.

User-Generated

SocialPilot

MARCH 26, 2025

But currently, it includes every form of your brand’s measurable awareness, like PPC, web traffic, online mentions, and more. These can be blogs, newspapers, or podcasts. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

Sachs Marketing Group

OCTOBER 1, 2024

Don’t neglect your website’s content – regularly update old posts, add new blog entries, refresh product descriptions, and continually work towards improving the content on your website. Producing fresh, valuable content helps search engines crawl your website more frequently and can increase the likelihood of improved rankings.

SEO

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. Features SEMRush’s rank tracking tool allows you to track organic keywords, and pay-per-click (PPC) keywords. What makes a great rank tracker tool?

Price

Backlinko

JANUARY 31, 2025

Heres my best advice: Run PPC campaigns while your SEO compounds. Further reading: Guest Blogging: The Definitive Guide Scarcity Scarcity works surprisingly well. I learned this firsthand when launching my site. Competing against established SEO websites with zero website authority? Further reading: SEO vs. SEM: Whats the Difference?

SEO

Backlinko

JANUARY 23, 2025

You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. Blog pages often cover these topics best. Wesley van der Hoop , PPC + SEO at Unique Vacations Ltd. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded. Just look at the 89.3

SEO

Duct Tape Marketing

JANUARY 10, 2025

In this blog, Ill break down the critical concept of the marketing leadership gap and how addressing it can unlock your businesss full potential. Then the internet changed everything, bringing websites, email, social media, and PPC ads. My mission has always been clear: simplify small business marketing and make it actionable.

CMO

Backlinko

APRIL 29, 2025

Take a quick look at the search results and you’ll see this in action: For the how to query, Google serves up helpful blogs and videos. Send them a how-to guide, and youll lose the sale. For those looking to buy, the search results are filled with different product options. You have to analyze how competing brands target these terms.

eCommerce

Hubspot Marketing

MAY 5, 2025

If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.) Source PPC Leigh Buttrey is my co-founder, and she is amazing at what she does! Ive worked with Buttrey for over ten years, so I know her advice on PPC tips can be trusted.

Finance

Exposure Ninja

JUNE 27, 2025

These are high-relevance topics where your brand has the authority to contribute but no existing page or blog post to support the query. Our client, Golf Course Lawn Store , has a blog post on common weed killer mistakes. The moment your brand drops out of the cited sources is your content gap. Let’s look at an example.

User-Generated

Search Engine Land

SEPTEMBER 6, 2024

Email, content marketing , social media and PPC ads can all work in tandem with your SEO efforts to create a comprehensive strategy that maximizes your online presence. For example, when blogging, you could include team members’ experiences and opinions, case studies or customer testimonials.

Branding

Customers.ai

DECEMBER 30, 2024

Its particularly useful for SEO and PPC campaigns. PPC Support: Advertisers love its connection to paid campaigns. For example, you might find that younger visitors engage more with video content, while older visitors prefer detailed blog posts. Pricing: Paid plans start at $119.95/month. Rating: (4.7/5)

Price