blog retail-media-the-future-of-advertising 
Jeff Bullas
FEBRUARY 13, 2023
We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. What are the benefits of Social Media Marketing?
SmartBrief - Marketing
AUGUST 24, 2023
In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.
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Hubspot Marketing
JULY 25, 2022
For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. Let's dive in. The Top Shopping Trends of 2022.
Martech
OCTOBER 10, 2023
An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote. Digital advertising is also less efficient and impactful than it once was.
Search Engine Land
OCTOBER 23, 2023
The tech giant emphasized that AI is meant to help advertisers with their tasks, not replace them entirely. The tech giant emphasized that AI is meant to help advertisers with their tasks, not replace them entirely. It’s that time of year again – happy birthday, Google Ads! Let’s get to it! Time decay. Position-based.
Set Up
DECEMBER 5, 2023
With the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson , the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. What innovative changes are happening in the Retail space?
Martech
JULY 10, 2023
While such rapid change can cause us to fear the unknown, it can also fill us with wonder and awe as we imagine a future where many of our biggest challenges have been solved. Think social media management, marketing briefs, email campaigns and, of course, content. Keeping up with these tools is impossible.
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