Rock Content

APRIL 11, 2024

These changes have also been reflected in digital marketing and SEO strategies. Starting in May 2022 through Google Core Update in March , we have seen blogs and sites with strong and established SEO strategies lose their results significantly. The issue was much deeper!

Transform 87

Transform User-Generated SEO Digital Marketing 87

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. You'll have plenty of targeted blog post ideas to attract your audience to your site and convert them into leads. On-Page SEO Template.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Tiecas

MARCH 15, 2024

Strategic Roadmap vs. Marketing Checklist While both a strategic roadmap and a marketing checklist play a role in successful industrial marketing, they serve fundamentally different purposes. A marketing checklist, on the other hand, focuses on the “what.” Check out our post on Content for Differentiation and Competitive Edge.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Orbit Media Studios

MARCH 10, 2024

There you are in the press or on someone’s blog. If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways.

PR 105

PR SEO CMO Energy 105

Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 126

SEO User-Generated Place Product 126

Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy? A quick Google search for “SEO strategy” provides no shortage of articles. Step 1 is SEO research. Clarify your SEO goals and KPIs.

SEO 115

SEO Whitepaper User-Generated Price 115

Hubspot Marketing

FEBRUARY 22, 2023

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. Sure, you could quickly throw a checklist or reading materials together, but you may not get the payoff you were expecting. Are they more engaged in videos or blog posts?

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Tiecas

APRIL 23, 2024

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Search Engine Land

MARCH 1, 2024

By the end, you will see how list-based SERP features directly copy programmatic SEO practices, which Google’s own spokespeople have long labeled as spam. best date spots in {city}, best small towns near {city}, best {service provider}, best {software type}, best {software type for}) Checklist (e.g.,

Non-Profit 129

Non-Profit User-Generated SEO Analytics 129

Jeff Bullas

FEBRUARY 2, 2023

Write the headline and topic and ask ChatGPT to create a list of subtopics or a checklist. Share it on your blog and on social media. Just these steps alone and using Chat GPT will enable you to create a blog post in under 30 minutes instead of hours. Often it will automatically write a list that will do that.

Product 225

Product Analytics SEO Content Marketing 225

Rock Content

SEPTEMBER 7, 2023

A comprehensive local SEO strategy can make sure people looking for what you offer can find you. Check out our complete local business SEO checklist to ensure your marketing team covers all the bases. That said, online reputation management is crucial to any complete local SEO audit checklist.

SEO 89

SEO Copywriting Energy Management 89

Search Engine Land

SEPTEMBER 26, 2023

With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. Of course, there are multiple ways to earn those valuable backlinks besides guest blogging. Can you find sites to publish your blogs for free?

SEO 95

SEO Copywriting PR Price 95

Search Engine Land

NOVEMBER 6, 2023

However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration. Map out technical and content requirements.

SEO 115

SEO Analytics New Technology eCommerce 115

Orbit Media Studios

FEBRUARY 28, 2024

Blog posts They may not be ready to hire you, but if you impress your blog readers, they’ll think of you when the time is right. Internal links within articles are the main way to keep visitors flowing through a blog. Some scan your blog then pick the articles automatically. What about blog comments? Yes, please!”

eCommerce 129

eCommerce Shipping Analytics Place 129

Rock Content

MARCH 14, 2024

And for us, brand owners, marketing, and SEO professionals, it’s impossible not to ask the question: how do we create content that will rank in 2024? Read also: Search Generative Experience: What Is It & How Does It Impact SEO As I said, Google’s algorithm is changing. Does it mean that SEO is dead? And quickly.

User-Generated 97

User-Generated SEO Branding Product 97

Rock Content

JULY 25, 2023

If you’re serious about your website ranking higher on Google, knowing the critical components of an effective on-page SEO strategy is essential. That’s why this on-page SEO checklist and guide are tailored for you. If you need a hand with that, download our on-page SEO checklist below.

SEO 90

SEO User-Generated Place Product 90

Neil Patel

DECEMBER 30, 2022

Video SEO is one of those things that constantly evolves, making it tricky to understand. Luckily, my guide to video SEO is here to help. What Is Video SEO? First of all, what does “video SEO” even mean? More specifically, this means optimizing SEO-related components like: The actual content. Video descriptions.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Neil Patel

JULY 7, 2020

SEO is tough. And, because of that, I have a free SEO training course and even an SEO tool to help you out. Or what if my SEO tool doesn’t give you the step-by-step instructions you need? Sure, you probably know what SEO is and what it means , but what about terms like CPC? SEO factors. Keyword research.

SEO 145

SEO Shoppers Advertising Advertisers 145

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Transform old blogs into videos. Content creation is the cornerstone of a successful inbound marketing strategy.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

SMA Marketing

MARCH 30, 2023

So, you think you’ve mastered Search Engine Optimization ( SEO) , but have you really identified all the necessary elements to find success in search? SEO is much deeper than developing high-quality content and keywords. If you truly want to master SEO, you need to ensure your on-page and off-page SEO strategies are up to par.

SEO 98

SEO Analytics User-Generated Communications 98

Rock Content

AUGUST 16, 2023

At Rock Content, we maintain a significant flow of content, continuously creating and updating it as part of our SEO and organic growth strategy. The first thing we did was to design a layout that could intuitively compile information, where we organized: basic information, SEO details , content creation guidelines, and the outline.

Thought Leadership 92

Thought Leadership SEO Product Management 92

SMA Marketing

OCTOBER 27, 2022

To improve your online visibility and grow your organic traffic, brick-and-mortar business owners need to consider a local SEO strategy. Keep reading this blog article to learn what local SEO is and a few reasons why your business needs to implement a local SEO strategy. What is Local SEO? Local SEO Tools.

SEO 98

SEO Management Customer Marketing 98

Martech

OCTOBER 13, 2023

Engage in SEO so you know which terms you can rank for versus which terms you’ll need to bid on and which terms are a waste of time. If you are blanking on a blog topic, use a tool like ChatGPT as an idea generator. Openhearted marketing checklist What audience is this for? Take a more holistic approach.

Marketing Automation Platform 132

Marketing Automation Platform Marketing Marketers User-Generated 132

SMA Marketing

AUGUST 18, 2022

Whether you are promoting your company yourself or paying a marketer, if your content marketing strategy does not include implementing SEO best practices, your marketing efforts are a waste of time. 55% of content audits focused on improving content, and 46% made SEO their priority Source: SEMRush. Why You Need an SEO Content Strategy.

SEO 98

SEO Education Promotion Content Marketing 98

Search Engine Land

MARCH 14, 2023

But when it comes to SEO, cost-savings don’t matter as much as content quality. As Google’s search algorithms place greater weight on helpful content, gauging AI-driven content’s value from an SEO standpoint is critical. E-E-A-T for AI content: SEO checklists. The blog went from 1,000 words to 5,000.

User-Generated 98

User-Generated Health SEO Shipping 98

Orbit Media Studios

APRIL 10, 2024

After relaunching 100+ high ranking websites over 20+ years, here are our own website redesign SEO best practices. First, follow our 49-point Website Launch Checklist. If a page doesn’t rank, gets no organic traffic and has no links to it, then it has no SEO value to maintain. You may even improve your rankings. That’s right.

SEO 105

SEO Analytics Place CMO 105

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. And remember, like everything in SEO, don’t overdo it.

SEO 64

SEO Health Analytics Product 64

Jeff Bullas

NOVEMBER 15, 2022

YouTube SEO. You, of course, can also use YouTube SEO tools to get search volumes for specific keywords as well. Part 2: YouTube SEO. YouTube SEO is hands down the best long-term organic promotion strategy for your videos. YouTube SEO checklist for your videos. Video strategy. View maximization.

Copywriting 248

Copywriting SEO Promotion Entertainment 248

Rock Content

NOVEMBER 14, 2023

We’ll also include a comprehensive website UX checklist to refer to as you implement your next round of changes on your site. Accessibility Every website UX audit checklist should include multiple factors that could affect accessibility. Referring to the following website UX checklist can help you avoid missing anything crucial.

SEO 85

SEO Place Branding Product 85

Hubspot Marketing

MARCH 19, 2024

We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. This blog post about building trust with social selling is a great resource if you use the strategy. Check out this handy checklist. Bolster your SEO with thought leadership.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

FEBRUARY 5, 2024

This shines a lot in Ope’s emails and the company’s informational blog. Besides their blog, Stripe regularly publishes in-depth guides that address common issues developers and founders face. That’s why investing in SEO content marketing should be a must. The SEO team at Wise created this tool as an experiment.

Marketing 95

Marketing Marketers User-Generated Influencer Marketing 95

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. The homepage H1 header on the homepage is critical for SEO. Vague subheads are also bad SEO. They’re perfect for semantic SEO. Today we’re being more direct.

PR 125

PR SEO Place Promotion 125

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create an SEO-Friendly Website With a Strong CTA.

SEO 145

SEO Marketing Marketers Whitepaper 145

Exposure Ninja

MAY 13, 2022

Digital PR agencies network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO). Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO.

PR 105

PR SEO Affiliate Marketing Analytics 105

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. Think about it: They went to Google and typed in something specific to end up on your blog post. They’ve been an essential marketing tool for decades.

Customer 145

Customer eBook Whitepaper User-Generated 145

Search Engine Land

OCTOBER 18, 2023

SEO is complex. But there is a giant misconception about why SEO campaigns fail. That’s because, contrary to popular belief, SEO is not just a technical problem. Welcome to the future of SEO. The trouble is, most SEOs continue to think too small. Their SEO complacency and entitlement ultimately do them in.

SEO 132

SEO Transform Logistics Management 132