Orbit Media Studios

AUGUST 6, 2024

Explicit vs. Implied consent This determines when the consent banner tells the Google Tag Manager to trigger all the marketing tags, if you have it set up properly. instructions ) Which PPC landing pages have the best/worst performance for mobile visitors? But analytics is essential for businesses that invest in Google Ads or SEO.

Analytics

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO

Exposure Ninja

AUGUST 12, 2024

This is why all of Exposure Ninja’s website designs are built on thorough SEO and conversion rate optimisation (CRO) research. This style can sometimes work for “About” pages or in blogs where you are telling a story, and you want to build some suspense and immerse the reader in the page.

User-Generated

Exposure Ninja

AUGUST 4, 2025

Instead, this integrated approach combined traditional search (SEO) , AI Search , website optimisation , Email Marketing , and Paid Advertising — creating a replicable framework. The difference between AI Search Optimisation vs SEO becomes clear when you see how both strategies can work together effectively.

Transform

Customers.ai

DECEMBER 30, 2024

Its particularly useful for SEO and PPC campaigns. PPC Support: Advertisers love its connection to paid campaigns. Think About Cost vs. Value Not all tools are priced equally, and thats okay. Free vs. Paid: Free tools are great for starting out, but paid plans often come with more robust insights. Rating: (4.7/5)

Price

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Utilize SEO and Paid Search for Demand Capture Target high-intent B2B keywords to attract decision-makers searching for solutions.

Key Performance Indicator

Neil Patel

MAY 30, 2025

Manufacturing Marketing vs. Consumer Marketing: Key Differences The biggest difference between manufacturing marketing and consumer marketing is the buyer persona. Search engine optimization (SEO) improves your website visibility and helps you rank higher for the keywords your target audience is looking for. Develop new content (e.g.,

Manufacturing

Tiecas

JULY 23, 2024

In this blog post, we’ll explore how partnering with an industrial marketing agency can drive superior results for manufacturers compared to general marketing approaches, helping you unlock new growth opportunities and achieve your business objectives. However, PPC may not always be the most efficient approach for custom-engineered systems.

Manufacturing

Backlinko

JULY 16, 2025

I asked ChatGPT: “What are the best resources to learn SEO in 2025?” Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” We haven’t even optimized for “best SEO resources,” but we got mentioned anyway. Semrush’s SEO FAQ article is a good example of this LLM-friendly format.

User-Generated

Search Engine Roundtable

JULY 9, 2025

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land.

User-Generated

Search Engine Roundtable

JUNE 9, 2025

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. The Google search ranking volatility tools were heated over the weekend but the SEO industry was pretty quiet. KurtHenninger on X Theyre the same from an SEO POV. Google Business Profiles are disappearing for some.

SEO

Search Engine Roundtable

JULY 1, 2025

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. New vs Old pics below. , Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. Change is brewing.

Law

Search Engine Roundtable

JULY 31, 2025

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Semrush When Programmatic SEO Backfires , Sara Taher Emoji SEO: Do Emojis in Meta Titles Actually Work? Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land.

Advertising

Search Engine Roundtable

JUNE 25, 2025

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Fewer and fewer SEOs these days are thirsty for juice from Google. Mark Traphagen on LinkedIn The Rise of AI Search Does Not Mean SEO is Dead , Lily Ray on LinkedIn Why are you using that plugin? Google Juice by Grove?

Fashion

Jeff Bullas

MARCH 1, 2023

To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. Here are the seven absolute essential SEO tools this guide will cover: 1. Yoast SEO 4. Detailed SEO Extension 5.

SEO

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. PPC Lead Generation Strategies.

Inbound Marketing

Neil Patel

JUNE 23, 2020

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.

B2C

Neil Patel

OCTOBER 15, 2020

You may have heard keywords are an essential part of any SEO strategy: they are. If you’re an SEO newbie, understanding keyword strategy can be overwhelming. An excellent SEO strategy can help you move up in these rankings, which may result in higher CTR. What Are Keywords? of people click through.

SEO

Hubspot Marketing

NOVEMBER 30, 2022

Inbound Marketing vs. Digital Marketing: Which is it? A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry.

Digital Marketing

Search Engine Land

NOVEMBER 27, 2023

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. If you track customer lifecycle metrics, you can see that SEO attracted them initially, and email was what persuaded them to make a purchase. Look at non-SEO tools and data providers first.

SEO

Neil Patel

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. If you’re going to use SEO to increase revenue, for instance, find out how much revenue Google and Bing are responsible for right now.

Marketing Strategy

Sprout Social

SEPTEMBER 1, 2021

PPC share of voice. Your PPC share of voice measures your ad visibility by comparing the potential number of times an ad could’ve showed up vs. the actual number of times it showed up. You can use your PPC SOV data to determine how effective your campaigns are currently, or where you need to fine-tune your budget.

PR

Hubspot Marketing

JULY 10, 2019

B2B vs B2C Marketing. Begin with opt-in forms on your website homepage, About page, and blog. You can do this with on-page SEO and technical SEO tactics. Off-page SEO is also at play here, which refers to external linking strategies and social sharing — SEO tactics that take place off your website.

B2C

Search Engine Land

JANUARY 20, 2023

There’s software to track just about every piece of SEO data. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics? By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is.

SEO

Orbit Media Studios

NOVEMBER 29, 2022

But social media and SEO are very different. Here’s the side-by-side breakdown of the differences (and similarities) between social media and SEO. First, here’s the big picture: What is search engine optimization (SEO)? SEO is about being discovered and getting traffic through search engine rankings. Audience psychology.

SEO

Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. SEO: The pros How can you benefit from SEO?

SEO

Hubspot Marketing

APRIL 5, 2023

No SEO benefit or boost The form deters people from downloading content No brand visibility But if you’re going to march-on with gated content, it should be done for ABM warm-up , and not direct response sales follow up. PPC – Bidding on commercial intent keywords to attract your target audience while they are solution narrowing.

Inbound Marketing

Hubspot Marketing

DECEMBER 29, 2023

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?

SEO

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Case studies.

Digital Marketing

Marketing Insider Group

APRIL 10, 2023

Readers of our blog know I love to say that banners have 99 problems and a click ain’t one ! Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. Because all the kids are on the ‘gram these days!) Or they hire a paid media agency to display banner ads.

B2C

Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Organic and paid keyword overlap PPC and SEO have a complicated relationship. Your end-all PPC metric. PPC clicks. The page the organic listing shows up on for those keywords. Organic clicks.

Marketers

Adobe Experience Cloud Blog

JANUARY 15, 2013

To name a few, we mix in SEO and social marketing with PPC and other paid programs such as content syndication to always add new names. These graphics are much more shareable vs. just your traditional post. We also use the blog to promote our webinars. As for how we grow our list, we use a mix of organic and paid efforts.

Event Marketing

Marketing Insider Group

MARCH 22, 2021

Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. TOFU content supplies a solid foundation for successful SEO by answering questions, ranking well, driving organic traffic, internal linking, backlinks, and more ranking factors. One blog could be someone’s only touchpoint with your brand. Guest blogs.

Thought Leadership

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. This easy-to-use technology allows you to target the most relevant audience with your PPC advertisements and therefore generate interest in your services.

User-Generated

Search Engine Land

SEPTEMBER 6, 2023

Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. Dig deeper: An SEO guide to understanding E-E-A-T Understanding topic clusters for SEO Topic clusters offer a strategic way to organize and structure your content, providing valuable information to your target audience.

SEO

Neil Patel

OCTOBER 27, 2020

Inbound marketers typically wait for this bunch with the right information in the form of content marketing, SEO, and social media to attract and pull them into their sales funnels. Difference #1: Pull vs push. Difference #2: Generic vs specific. Difference #3: Permissive vs interruptive.

Outbound Marketing

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Are you considering the differences between online vs. offline marketing strategies for your small business? In this article, we explore online vs offline marketing strategies, outlining the differences, benefits, and challenges.

Marketing Strategy