Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Digital Marketing

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now? Recent U.S.

Transform

Aspiration Marketing

APRIL 23, 2025

What's the secret to sustainable growth for a B2B startup? This blog explores how smart partnerships, market diversification, and revenue strategy can fuel your journey from startup to scale-up. Many founders hit a growth plateau, unsure of how to break through.

Marketing

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketing

Hubspot Marketing

JUNE 2, 2025

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. Thats how Barbara Jovanovic of Startup Cookie used to operate. Automate your market intelligence. Talk to your AI, don't type.

Copywriting

Buffer Marketing

SEPTEMBER 3, 2024

Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. In this article, I’ll outline the strategy we used to go from 4,000 to over 9,500 LinkedIn followers, including the types of content that have performed well and the tactics we've used to maximize engagement. more comments The takeaway?

Real Estate

Orbit Media Studios

JANUARY 8, 2025

When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. Heres what it looks like on our site: Nancy Harhut, Author of Using Behavioral Science in Marketing “And don’t worry if you don’t have 5 stars. Its very simple.

Copywriting

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Hubspot Marketing

JUNE 12, 2025

I work with startup founders who have limited internal headcount and time. Many of them don’t have a marketing team, so I am it. The most common material I start with is an hour-long interview with a startup founder. Here’s an example: Create a comprehensive blog post outline for this topic. I use laser-specific prompts.

Copywriting

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. The result is a long term study that tracks blogging trends and statistics. It shows the changes over time in article length, publishing frequency and marketing challenges. How long have you been blogging?”

Marketing

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. Social media platforms Marketing 4.1.

Customer Acquisition

Jeff Bullas

JUNE 27, 2025

Future Model : “Prompt-to-Track” marketplaces that deliver made-to-order songs for creators, marketers, and indie games. Video creators A startup-backed by a16z called Hedra stunned the internet when its AI-generated “baby interviewing a dog” video went viral—so magically realistic it raised $32 M in Series A backing.

Non-Profit

Backlinko

AUGUST 19, 2024

For example, if you search “best cities for tech startups with low cost of living in the U.S.”, the AI Overview checks for a few things at once: Cities suitable for tech startups Low cost of living Located in the United States Ranking or comparison of options (i.e., However, AI Overviews also present new opportunities.

User-Generated

Lynton Web

AUGUST 29, 2024

HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide.

User-Generated

Animalz blog

JUNE 12, 2025

In that time, we’ve built content strategies for hundreds of B2B SaaS companies at every stage — from pre-seed startups to public companies. Library vs. Publication What it is: Library and publication are two strategic approaches to blog structure. Animalz just turned 10. Consider them our anniversary gift to you.

SEO

Scoop.it!

AUGUST 29, 2024

Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. However, if leveraged correctly, content curation could become an excellent part of your content strategy and get phenomenal results even with a limited budget and tight deadlines.

Content Marketing

Zumvu

JUNE 17, 2025

For anyone looking to grow their online presence, these strategies can save time, spark creativity, and boost results. A startup caught a viral tweet about their product thanks to AI, jumping in early to amplify the hype. Solo creators, small businesses, or startups can lean on them too. AI tools streamline the chaos.

Finance

Hubspot Marketing

JULY 12, 2024

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. The SPACES model, proposed by CMX, organizes community management strategies based on their primary function and the focus of the community in question.

Management

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertising

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices. Lets dive in.

Thought Leadership

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement.

Transform

Hubspot Marketing

JULY 22, 2024

My profile details how I started, why I create content, and my journey to finally starting the blog. Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without feeling like you‘re talking someone’s ear off. Can Justify a Higher Price Point.

Fashion

Animalz blog

APRIL 17, 2025

Every one-person marketing team knows the feeling. Youre drowning in priorities, and your content strategy gathers dust. Challenge: Turn Data Insights into Marketing Assets Rilla uses AI to transform field sales coaching. Proprietary data acts as a moat around Rillas content strategy, shielding it from copycats.

SEO

Exposure Ninja

APRIL 7, 2025

As of 2025, it powers approximately 472 million websites, dominating the CMS market with a 61.4% Flexibility: WordPress is highly customisable , allowing users to build anything from simple blogs to complex eCommerce stores and membership websites. Blog functionality is not as powerful as WordPress for content marketing.

eCommerce

Martech

JULY 25, 2025

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. AI identified top market players and pulled in data from various sources. What I found surprised me. Here’s what worked well.

Whitepaper

Hootsuite

JULY 15, 2025

When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it. And I’m not the only one tapping into it.

SEO

Buffer Marketing

JANUARY 30, 2025

It’s January, and you’re fired up—new year, new strategy, new wins. Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks. Spoiler: You didn’t. " [Link to interview] 3.

User-Generated

Animalz blog

DECEMBER 5, 2024

Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Each of the examples I just mentioned started from somewhere else: blockbuster blogs. But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.”

Transform

Hubspot Marketing

APRIL 15, 2025

Argil is a startup that lets you clone yourself with just a couple minutes of video. Marketers or operators experimenting with productized utilities or free tools as part of their marketing strategy. Marketing and branding materials. You can then start generating AI-powered videos by typing out a script.

Product

Backlinko

MAY 31, 2025

That’s where many marketers hit a wall. Where Most Teams Go Wrong with Social Media Content Calendars When I worked as a one-person content team at a startup, I would spend countless hours every few months trying to make a practical social calendar. As a result, your marketing channels compete against each other.

User-Generated

Backlinko

MARCH 5, 2025

You might want deeper insights into your competitors content strategies. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Or need more reliable data for SEO planning. Trends add-on) = $428.95

SEO

Hubspot Marketing

MAY 5, 2025

(If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.) I have found my LinkedIn network to be one of the most significant ways in which I have learned more about business, and in particular, marketing. Here are some of my favorite accounts for each area of marketing.

Finance

Lynton Web

AUGUST 29, 2024

HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide.

User-Generated

Welcome Software

APRIL 15, 2025

AI is now a go-to for many content creators, marketers, and writers who are struggling with what to come up with next. Instead of staring at a blank page, use AI to generate those initial content concepts to spark your brain into action for ultra creative marketing campaigns. Find out more in the video below. and sanity.

Transform

Backlinko

JUNE 23, 2025

They measure whether or not your SEO strategy is achieving its overall purpose. I’ve had this discussion with marketing leaders many times: Should you consider revenue-based SEO KPIs when determining if SEO efforts are successful? On the other hand, SEO metrics are more broad.

SEO

SocialPilot

JULY 9, 2025

Both platforms are trusted by consumers and marketers alike, but they operate differently, serve different goals, and create very different outcomes for brands. But yes, you can search reviews by specific keywords (as discussed in our blog) to embed on your site or repurpose them for other marketing uses. Which is better?

Management

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Before they started using it, their marketing team struggled with organizing their social media and blog content.

Price