Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Digital Marketing

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Should you use Instagram Shopping for your business?

Product

Backlinko

JULY 1, 2025

Your small business doesn’t need a huge budget to get noticed. In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Each one is broken down by effort, impact, and budget.

Marketing

Martech

APRIL 1, 2025

Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Conduct industry and competitive research Before jumping into design and development, research is crucial but often overlooked due to time or budget constraints. Optimizing meta tags, headings and content structure.

Transform

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. The specific numbers aren’t that important. There are still plenty of useful insights in every GA4 account.

Analytics

Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. You can also track your rankings across devices and locations to see how your website performs in different markets. Like blog categories or specific groups of products. Guru: $249.95

SEO

Backlinko

JULY 10, 2024

For example, the following article by MoEngage ranks outside the top 10 results for the keyword “email marketing tactics.” Wasted Crawl Budget Search engines allocate a limited budget to crawl your website. Add a Canonical Tag to Prioritize a Page You might find duplicate content across cannibalized pages.

SEO

Hubspot Marketing

JANUARY 23, 2025

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? Some stakeholders may have certain requirements for how their company or organization is described, and your writers and content marketers will need that info. SEO /keywords.

Logistics

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. This makes it perfect for marketers who want to maximize their advertising return on investment (ROI). Jump to a section: 1. Rebrandly 4.

Price

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.

SEO

Buffer Marketing

JANUARY 16, 2025

Discover niche markets for your products. Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Spot trends before they go mainstream.

Price

Search Engine Land

JULY 11, 2024

Tools If you have the budget, a platform like Qualtrics is a great comprehensive “experience management platform.” To identify patterns and correlations that will significantly impact your SEO strategy and content marketing efforts. If published as a white paper or static page, create a blog post for promotion and scannability.

Whitepaper

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. This is incredibly valuable when annual budget time rolls around, or when you want to request new resources.

Analytics

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot. The prospect's department and functional role matter, too.

Transform

SocialPilot

AUGUST 13, 2024

In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. It helps marketers save time and unify their brand messaging across all channels. What if there was a way to post on all social media at once?

Social Media Marketing

Hubspot Marketing

JUNE 16, 2025

I'm Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million users. Scrappy, under-the-radar tactics have been the backbone of Marketing Ideas , my weekly newsletter for startup marketers. These are just real things marketers can try immediately.

Thought Leadership

Backlinko

DECEMBER 23, 2024

Keeps Marketing Costs Low Unlike paid ads, clicks on organic search results are free. This is why SEO is one of the most affordable and accessible digital marketing tactics available. Your manufacturing business might very well use both paid and organic marketing channelsand to great effect. But it has a high CPC of $13.34.

Manufacturing

Backlinko

APRIL 29, 2025

Meta tags are snippets of HTML code that live in your webpage’s <head> section. You can think of meta tags as a way to tell Google and other search engines about what your page contains and how they should display it in search results. Some meta tags are more important than others. So Ive covered them here anyway.

SEO

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy.

Key Performance Indicator

Hubspot Marketing

JUNE 23, 2025

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. Why Brand Matters More Than Ever for Early Startups Today’s AI-driven market is full of copycat software tools. Take a look at this company called Blaze AI, a marketing tool built to drive automation. I’ve seen this firsthand. Let’s dive in.

Branding

Hubspot Marketing

OCTOBER 8, 2024

I’m a journalist by trade who’s made the transition into the wonderful world of content marketing. My mission was to build a robust group of freelancers to serve HubSpot’s full portfolio of English blogs. Before I joined the team, freelancers were an extra task that our writers and blog managers leveraged only when needed.

Price

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail.

PR

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Hubspot Marketing

APRIL 23, 2025

In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience.

PR

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy.

Price

SocialPilot

JANUARY 6, 2025

In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. You must choose the one that aligns with your businesss needs and budget.

CRM

Buffer Marketing

MAY 13, 2025

In this guide, I’ll walk you through 12 social media metrics that are especially worth a look at in 2025, when they’re most helpful, and how you can use what you learn to support your social media marketing goals. “As a social media marketer, my main focus is top-of-mind relevance. What are social media metrics?

Analytics

SocialPilot

JULY 9, 2025

Both platforms are trusted by consumers and marketers alike, but they operate differently, serve different goals, and create very different outcomes for brands. With paid plans, you can customize review widgets to match your brand’s look and feel, add company logos, and even showcase specific review tags or product categories.

Management

Backlinko

DECEMBER 23, 2024

Blog posts are great for this. Like Learn more about White Castle Roofing: Also add internal links between your blog posts. ” You could write blog posts like How to Prepare for a Kitchen Remodeling, or 10 Kitchen Remodeling Mistakes. They might also read local blogs and news publications from their own city or town.

SEO

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. Some of these brands might look familiar, as theyre staples on the Insights blog. Cat Anderson, Sprouts Director of International Marketing, lays out what makes their content so eye-catching.

Gen Z

Buffer Marketing

MAY 8, 2025

, and the number of messages and customer queries you receive is piling by the minute Maybe you’re held by a thread and respond to every DM, comment, and direct tag, but miss the organic brand mentions (where you’re not directly tagged) Enter: Social media monitoring tools. buffer Hello!

Price