Rock Content

APRIL 8, 2024

Developing a local SEO strategy is crucial in today’s digital landscape. Did you know that 60% of internet users contact businesses directly based on local search results? About 76% of them visit a business within a day of searching, according to Semrush. These statistics show the importance of local SEO.

SEO 77

SEO Place Promotion Marketing Strategy 77

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices.

PR 102

PR Customer loyalty User-Generated Marketing 102

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Implement content marketing through blog posts focusing on SEO for broad terms and questions.

Customer Journey 114

Customer Journey SEO Logistics Customer 114

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content.

SEO 108

SEO User-Generated Manufacturing Customer Journey 108

Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). You can create personalized feeds tailored to your business needs. Execute confident product development initiatives backed by data-driven decisions. Price: Free with a Hootsuite Business or Enterprise account.

Management 89

Management Price Analytics User-Generated 89

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Search Engine Land

NOVEMBER 9, 2023

Today, we not only optimize for search engines but also optimize the overall web presence of a business. In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 115

SEO Health User-Generated Education 115

Orbit Media Studios

APRIL 10, 2024

For example, if you find a “page” called www.webaddress.com/blog-tag, ask yourself: i s this a page of content or just a leftover URL created by your CMS? To make this happen, you may need to work closely with the developers, who probably know very little about SEO. Use common sense and ignore anything that’s not an actual page.

SEO 108

SEO Analytics Place CMO 108

Search Engine Land

OCTOBER 2, 2023

The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Read Reddit's Business Blog for more information about the platform's latest developments.

Management 109

Management Advertising Advertisers Place 109

Neil Patel

APRIL 16, 2021

Instead, I’m going to take a deep dive into something that most people don’t talk about: a tiny slice of content marketing called H1 tags. Truth be told, most SEOs, content marketers, web developers, and marketers know a little bit about H1s. The H1 is an HTML tag that indicates a heading on a website. Developer ?

SEO 145

SEO Transform Content Marketing Place 145

Search Engine Land

APRIL 9, 2024

Use Google’s Keyword Planner or any other keyword research tool to develop a list of these keywords with a decent search volume. Relevant blog posts are a great choice for awareness-based campaigns Include clear calls to action (CTAs) to encourage readers to continue down the purchase funnel. Are hot tubs worth it?”

Marketing Strategy 109

Marketing Strategy Marketing Marketers Shipping 109

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider.

Analytics 96

Analytics Digital Marketing Event Marketing Email Marketing 96

Orbit Media Studios

FEBRUARY 26, 2024

The web development process considers schema, core web vitals and relevant SEO plugins. Changing text, uploading images and creating new pages should never require the help of a web developer. You shouldn’t ignore the needs of thousands of people who want to learn about your business. This is why WordPress exists.

Copywriting 72

Copywriting Law CRM User-Generated 72

SMA Marketing

NOVEMBER 16, 2023

SMA Marketing has a long history of helping small businesses attract customers through effective search engine optimization. With over ten years of experience in small business SEO and through many search engine algorithm updates, we’ve learned what works and what doesn’t. What’s Unique About Small Business SEO?

SEO 98

SEO Analytics Management Customer 98

Hubspot Marketing

OCTOBER 31, 2023

Prompt : I run an agency to help businesses create + edit video content in multiple formats. Create Blog Outlines and Edit Drafts Using ChatGPT to make outlines for blog content is another great way to fast-track your marketing workflows. You can convert: A blog post into a shorter copy for social media.

User-Generated 123

User-Generated Education Market Research Customer 123

Neil Patel

NOVEMBER 12, 2020

Let’s talk about meta tags — what they are, why they matter, and how to do them better. If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags. Without meta tags, you can’t reach readers organically. What are Meta Tags?

SEO 145

SEO User-Generated Digital Marketing Product 145

Search Engine Land

JANUARY 11, 2024

Parts of speech tagging This involves identifying parts of speech for each word in a sentence, such as whether a word is a noun, verb, adjective, etc. Develop content maps based on closely linked entities and create lists of both positive and negative secondary entities for your content writers.

Transform 132

Transform SEO User-Generated Whitepaper 132

Search Engine Land

DECEMBER 2, 2022

It has become a digital marketing necessity for almost every business – from financial planners to physicians. No matter what type of business you have, videos can help you sell more products or services. And if you look, you’ll find that most of these videos are tied to some type of business – like a locksmith or a burger joint.

SEO 138

SEO Video Marketing User-Generated Place 138

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 102

Affiliate Marketing Non-Profit Finance Promotion 102

Hubspot Marketing

DECEMBER 15, 2023

Google: Similarities and Differences Building the Right Foundation for Bing SEO Leverage HubSpot’s SEO Marketing Tools Sign Up for Bing’s Webmaster Tools Submit a Sitemap to Bing Invest in Schema Markup Claim Your Business on Bing Places Tips to Improve Your Bing Ranking 1. Don’t Forget About Meta-Tags 3. Invest in Quality Backlinks 4.

SEO 94

SEO User-Generated Marketing Marketers 94

Search Engine Land

JUNE 22, 2023

But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception. This involves implementing redirects, 404 pages, and canonical tags.

SEO 97

SEO Promotion Search Marketers Branding 97

Neil Patel

JUNE 24, 2021

So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Open graph meta tags were designed to do just that. To make this possible, information is sent via Open Graph meta tags in the <head> part of the website’s code. Business: company hotel restaurant.

Entertainment 144

Entertainment SEO Food Social Media Marketing 144

SMA Marketing

APRIL 18, 2024

We’ll equip you with the knowledge and practical steps necessary to develop winning internet marketing strategies for lawyers, empowering you to achieve your goals and propel your practice forward. This includes your NAP (Name, Address, Phone number), website URL, and business categories that precisely reflect your practice areas.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Neil Patel

JANUARY 22, 2023

However, it might not be the first thing marketers and SEO developers consider when optimizing a site. Typically, you see pagination on blogs, e-commerce stores, social media, and search engines. You can avoid duplicate content with canonical tags; I’ll discuss that later. Add some self-referencing canonical tags.

SEO 144

SEO Analytics Entertainment Management 144

Search Engine Land

SEPTEMBER 21, 2023

Enterprise businesses face a distinct SEO challenge. Local SEO audit (if applicable) : For businesses with physical locations or franchises, assessing local search performance is vital. Correct canonical implementation Canonical tags guide search engines to the preferred version of a webpage when duplicate or similar content exists.

SEO 104

SEO eCommerce Health Price 104

Search Engine Land

SEPTEMBER 7, 2023

You can find your GA4 measurement ID, tagging instructions, enhanced measurement settings, and more here. This section, currently, is all about filtering out internal or developer traffic. Click on Configure tag settings and Show more. You can use Google Tag Manager’s preview mode and track your event in real-time.

Analytics 140

Analytics User-Generated eCommerce Advertising 140

Rock Content

APRIL 12, 2024

But what exactly is SEO for small business, and what does it entail? What Is SEO Strategy for Small Business? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms.

SEO 83

SEO Key Performance Indicator Marketing Plan Target Market 83

Lynton Web

JULY 21, 2022

What if you’re a startup or a growing business? HubSpot’s CMS Hub Free, its entry-level version of its CMS, provides growing businesses with features and capabilities of its CMS and an all-in-one CRM platform so they can build their online presence without breaking the bank. Blogging to house all your essential marketing content.

CRM 97

CRM Analytics Management Branding 97

Scoop.it!

MARCH 7, 2024

The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. Content creators and businesses utilizing social media management tools to reach a broader audience. Older people with less tech expertise.

Management 90

Management SEO Content Marketing Customer Marketing 90

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. For example, include words related to your travel business’s services or products. Adding long-tail keywords to your blog content can attract the right type of customers.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Search Engine Land

MAY 15, 2023

When building a new website as a marketing vehicle for your business, SEO considerations should be included in the planning stages before a line of code is written. My team and I have helped hundreds of businesses design and build sites that take their SEO and marketing to the next level. Our business is called Bowler Hat.

SEO 104

SEO User-Generated Digital Marketing Copywriting 104

Spiralytics

JULY 19, 2023

Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfect for both small and large businesses. As the value of having a robust online presence increases daily, more and more businesses join the race to surpass their competition and be at the top of search results. Sounds exciting? Great, let’s dive in!

SEO 75

SEO eCommerce Digital Marketing Management 75

Search Engine Land

SEPTEMBER 25, 2023

Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies. In the ever-evolving business and marketing landscape, understanding your customer journey map is more of a necessity than a luxury. Why define your customer journey map?

Customer Journey 128

Customer Journey SEO Customer Logistics 128

Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Using the news meta keywords tag no longer helped Google understand your news content. Google ignored it the same way they ignore the normal meta keywords tag. million U.S.

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Sachs Marketing Group

NOVEMBER 17, 2023

You can improve local SEO rankings by optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone number) across online directories, gathering customer reviews, creating location-specific content, and engaging with the local community on social media.

SEO 96

SEO Promotion Health Customer 96

Hubspot Marketing

APRIL 6, 2023

Include your URLs in tags. Video Sitemap An XML video sitemap is similar to a page sitemap, but of course focuses largely on video content, which means they are only necessary if videos are critical to your business. Implement it only if videos are critical to your business. indicates when the page was last edited.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Hubspot Marketing

APRIL 26, 2022

This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |. Google My Business - A local business directory from Google.

SEO 142

SEO Marketing Marketers Advertising 142