Hootsuite

OCTOBER 7, 2024

Should we post more on Instagram next month? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. What were our top posts on LinkedIn this year? What kind of posts do my followers like to comment on? …

Analytics

SocialPilot

JANUARY 16, 2025

Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. The Meta AI search function is now on Instagram , indicating that social search continues to evolve. Google is showcasing content from YouTube, Instagram, Pinterest, etc, within its search results.

SEO

Marketing Insider Group

AUGUST 27, 2024

This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. Implementing SEO best practices is crucial for higher search engine rankings.

Manufacturing

Sprout Social

JANUARY 15, 2025

Short-form videos, in particular, can be reposted to multiple platforms like TikTok, Instagram Reels and YouTube Shorts. If an affiliate influencer youre working with has a newsletter, blog or podcast, they could promote your brand to those marketing channels and audiences. Plus, youre not limited to social media.

Influencer Marketing

Hubspot Marketing

OCTOBER 28, 2024

I typically go to YouTube and social media platforms like TikTok, Instagram Reels, and Facebook and follow accounts that are within my niche or similar. I did this for a blog post and YouTube channel, but the same can also be applied to individual videos. View this post on Instagram A post shared by Ramona (@ramonasukhraj) 10.

Video Marketing

Sprout Social

JULY 25, 2025

Repost customer photos, tag them and explain their story in your caption. Source: Instagram This shows off their high-quality products in real life, adds social proof and makes their brand feel human. Source: Instagram It’s authentic, educational and builds lasting trust around Riverford’s processes—a key selling point for the brand.

Branding

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Buffer Marketing

AUGUST 7, 2024

For example, watch brand Breda Studio would benefit from searching hashtags like #watchtok or #womenswatches to find relevant TikTok creators​ Explore influencer directories : Platforms like Instagram and TikTok have directories where you can start your search and find popular and trending influencers in various niches.

Influencer Marketing

Buffer Marketing

JULY 31, 2024

Instagram also lets you find trending Reels to help you catch up to what’s working on its network right now. It’s anything you’re tagged on or mentioned in by your audience. View this post on Instagram A post shared by ThredUp (@thredup) To stay on top of brand mentions, notifications aren’t enough.

User-Generated

Marketing Insider Group

SEPTEMBER 3, 2024

Meta Tags and Descriptions: Ensure each page has a unique meta title and description that includes your primary keywords. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Guest blogging and partnerships can drive traffic back to your site and boost credibility.

Digital Marketing

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week. Ready to elevate your Instagram strategy without breaking the bank?

User-Generated

Buffer Marketing

JANUARY 16, 2025

Supports platforms like Instagram, TikTok, YouTube, and more. Track media coverage across social media, news, blogs, and podcasts. Some social listening tools extend this to include news sites, blogs, and forums. Paid plans from $5/month for 100 searches. Understand audience search behaviors.

Price

Hootsuite

JANUARY 10, 2025

Skincare company Glossier let the photos do the talking in this post just one sentence and a bunch of tagged products is all they needed to grab interest. If you’ve already got an active audience tagging you in posts (lucky!), This guide to taking better Instagram photos has tips that are just as applicable to Facebook.

Entertainment

Sprout Social

JANUARY 22, 2025

That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. Want them to read a blog post? Likewise, tags can help the LinkedIn algorithm better understand what your content is and serve it to users accordingly. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. View this post on Instagram A post shared by LIVE TINTED (@livetinted) LiveTinted started as a solely D2C brand but can now also be found in ULTA stores. It’s a beautiful cycle. Image Source 5.

Manufacturing

Backlinko

JULY 1, 2025

Because platforms like TikTok, Instagram Reels, and YouTube Shorts are specifically designed to push your content to people who don’t follow you. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions.

Marketing

Backlinko

NOVEMBER 1, 2024

Add Keywords to Your Pages The first places to add your keywords are your title tags and meta descriptions. Title tags are what often appear in your browser’s title bar and in search results. While meta descriptions are the descriptions that often appear below the title tags. Your title tag is a Google ranking factor.

SEO

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Marketing Insider Group

MARCH 24, 2025

According to MassageBook , the three main social media platforms are Facebook, Instagram, and TikTok (which have over 3 billion , 2 billion , and 1 billion active monthly users worldwide). However, social media is not the best place for long-form text contentif you have a lot of text to share, its best to do so on your businesss blog.

User-Generated

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They can involve tags, hyperlinks and @-mentions. An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts.

Branding

Buffer Marketing

DECEMBER 5, 2024

— Anna C Mallon 3 cool Buffer analytics features brands + creators love All your social media metrics in one dashboard Forget hopping between social channels and copy-pasting all those numbers into a spreadsheet — Buffer pulls all your data from Instagram, Facebook, Twitter, and LinkedIn into a single dashboard.

Analytics

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Marketing Insider Group

OCTOBER 15, 2024

Photos showing people’s faces are particularly engaging— one study found that pictures with faces are 38% more likely to receive likes and 32% more likely to receive comments on Instagram. For example, social media users on Facebook, Instagram, and X (formerly Twitter) prefer shorter posts of around 100 characters maximum.

User-Generated

Sprout Social

JULY 30, 2025

A single customer might interact with several different types of content—like blogs, webinars, case studies, social posts or email newsletters—and visit your website multiple times before ever converting. Sprout’s Tag Performance enables you to group posts by campaign and compare overall engagement across content initiatives.

Content Marketing

Search Engine Land

JULY 23, 2024

keyword optimization, meta tags, content quality). Blogging : Creating valuable blog content to attract and engage an audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. What does search engine optimization (SEO) include?

Digital Marketing

Marketing Insider Group

DECEMBER 3, 2024

This link can lead to your website, blog, or other social platforms. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms. For instance, posting once in the morning on Instagram works well for most accounts.

Entertainment

Sprout Social

JULY 23, 2025

Though it was once predominantly associated with traditional tactics like listings on coupon sites, price comparison websites, product review blogs and cashback platforms, this type of marketing has transformed with the rise of influencer marketing. The Cafe Truck tours the US, sparking excitement and community moments.

Affiliate Marketing

AWeber

JUNE 3, 2025

Place it prominently on your homepage, blog, and at the end of articles. Add Signup Forms Everywhere: Beyond your homepage, embed forms in blog posts, sidebars, and even your website footer. Segment and Personalize: Use tags or form options to learn more about your subscribers so you can send them the content they care about most.

Law

Sprout Social

DECEMBER 12, 2024

Some of these brands might look familiar, as theyre staples on the Insights blog. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. But on social, theyre known for being a princess of puns, as their Instagram bio declares. But others are local gems and niche treasures.

Gen Z

Buffer Marketing

MAY 13, 2025

For example, shares (especially in DMs) are a strong signal to the Instagram algorithm. And if something really clicks, look for ways to repurpose it elsewhere — Rebecca often reworks strong LinkedIn posts into blog CTAs (calls to action). YouTube gives you both; Instagram Reels focuses on video-by-video performance. 

Analytics

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Don’t just personalize by first name; go beyond merge tag personalization with emails that update when they’re opened with the latest content. a hard sell).

Email Marketing

Buffer Marketing

AUGUST 5, 2025

As a creator, marketer, or small business owner juggling 47 other to-dos, trying to keep up with Instagram Reels trends can feel like running after a moving train in flip-flops. Here’s the latest Instagram size guide.  A day in the life transition Swipe, reveal, repeat.

Fashion

SocialPilot

JUNE 18, 2025

Social media is a powerful tool for staying visible in a crowded market, and businesses with a consistent presence are more likely to be tagged, shared, and chosen over time. billion valuation by focusing on brand awareness through consistent, engaging content on Instagram. billion valuation, fueled by genuine engagement on Instagram.

Real Estate

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. This shows organic brand awareness and whether people talk about you in their posts or comments without necessarily tagging you. It would be 4.6%

Key Performance Indicator

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Use header tags (H1, H2, H3, etc.) Your H1 tag should include your primary keyword and accurately describe the main topic of your page. Sounds chaotic, right?

SEO

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai

Thought Leadership

Hubspot Marketing

JUNE 23, 2025

We turned the interview into an article for our blog. Now, that's all happening on X, LinkedIn, Instagram, TikTok, and Reddit. I would be going to subreddits and Instagram pages for parents. If someone sees a great post, remembers your name, and checks out your company weeks later — that’s a win, even without a UTM tag.

Branding