Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research

Rock Content

OCTOBER 27, 2015

SEO used to be confined to being more technical as it hinged on URLs, tags, sitemaps, etc. Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. Heck, we’re linking to a few reports that are a few years old in this article!

Market Research

Neil Patel

AUGUST 10, 2021

No matter how good a book is, no one will read it if it doesn’t have the right marketing. In order to get yourself that “best selling” tag, your best bet is to look away from the shops and start focusing on your audience. Any good marketing starts with research. Show “the person” behind the books through blogs or videos.

Marketing

Sprout Social

JULY 1, 2021

You go through the steps of research, ideation, content creation and promotion. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. It also includes engagement on the page or post.

SEO

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. You can convert: A blog post into a shorter copy for social media.

User-Generated

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Take hints from their blog categories and most used tags.

Content Marketing

Adobe Experience Cloud Blog

OCTOBER 14, 2010

Content Marketing Playbook - 42 Ways to Connect with Customers. 2010 B2B Content Marketing Research. Content Rules , How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - by Ann Handley and C.C. 6 Rules for Content Marketing : Blog post.

Whitepaper

Hubspot Marketing

FEBRUARY 15, 2023

Is it about quickly responding to leads, keeping your CRM neat and tidy, or using the proper tags and lists? Other sources of valuable leads according to the survey include social media, telemarketing, tradeshows and events, inbound marketing, blogs, and SEO. Market research. We’ll explore more below. Case studies.

Management

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. Looking for a place to start?

Millennials

Sprout Social

NOVEMBER 30, 2023

Research their content strategy Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Total amount of content: If they have a blog, see how many posts have they published.

Whitepaper

Adobe Experience Cloud Blog

JUNE 12, 2012

Much like Judy Schramm’s presentation above, Erik Deckers, author, co-owner and VP of Creative Services for Professional Blog Service, reveals creative ways to generate new sales leads via Twitter. Don’t Advertise: This means constantly promoting your company’s ebooks, webcasts and blog posts, without contributing to the conversation.

Digital Marketing

Hootsuite

JUNE 6, 2024

They should include the hashtag, tag, and handle. View this post on Instagram A post shared by Drunk Elephant (@drunkelephant) Social monitoring tools allow brands like Drunk Elephant to tag Instagram comments. Real-time monitoring allows businesses to provide timely responses and support. Book your free Hootsuite demo 2.

Management

Sprout Social

NOVEMBER 14, 2022

From our social profiles to our blog, we enrich our content with Listening data that supports our thought leadership, empowers our sales team and helps us relate to our audience more effectively. Remember: when people talk about your brand, your product or their pain points, they usually don’t tag you. View this post on Instagram.

Marketing Strategy

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. Articles and blog posts. If you have a company blog, share the articles to your social media feeds with direct links where you can. Live videos. View this post on Instagram.

Branding

Hubspot Marketing

MARCH 31, 2020

Follow the boards of your friends and competitors, “Like”, and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Feature your blog posts. Engagement is key.

Marketing

Neil Patel

AUGUST 24, 2021

” to product reviews and how to start a blog. Why Should You Use Quora for Marketing? Quora is fantastic for marketing. When writing your answer, you can: Tag other people, topics, and spaces by using the @ symbol. How to Use Quora for Marketing Conclusion. Upload images from your hard drive.

Marketing

Buffer Marketing

JULY 31, 2023

Turn your Twitter thread into a video Turn a blog into a TikTok video Share a poll on LinkedIn that you originally posted on Twitter Compile responses to a post to create a roundup View this post on Instagram A post shared by Buffer (@buffer) 2. 2 Piano Mono - moshimo sound design 3.

User-Generated

Neil Patel

MAY 28, 2021

This involves including the location in your title tag and meta description. Blog posts: Create blog posts designed to attract local customers based in a particular region. You can check out my blog post on How to Optimize Google My Business to learn the basics about creating your listing. Sign Up for Google My Business.

SEO

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Branding

Hubspot Marketing

JANUARY 20, 2023

On one of my hobby sites, for example, I’m ranking for “support bands for apron belly” and “best pants for apron belly” — and I don’t have blog posts for either. I could create blog posts on those keywords — or landing pages if they were landing page keywords — and start ranking right away. Check out this infographic from NPR.

eBook

Sprout Social

SEPTEMBER 16, 2022

Give the video a title and enter any tags you want to use, separating them with commas. Brands that conduct social listening , use market research and create personas to keep their audiences’ needs top of mind are more likely to produce video content that engages followers. Files should be.MP4 or.MOV format and 3GB or under.

User-Generated

Neil Patel

DECEMBER 7, 2020

A new window will load where you can edit your video’s title, caption, and tags. Polls are an excellent way to start a discussion in your community and conduct valuable market research. ” “What’s your biggest struggle with content marketing? Step 2: Click the “Edit Post” Button.

Real Estate

Neil Patel

MARCH 2, 2021

Find user-generated content (UGC) : Search for your brand name (and common misspellings of your brand name) to find content users have shared about your brand, even if they didn’t tag you. Research your audience : Understanding who your audience is and what type of content they like can help you build a stronger relationship.

User-Generated

Marketing Insider Group

MAY 18, 2010

For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media Marketing

Orbit Media Studios

FEBRUARY 22, 2022

Also, SEO tools like SEMrush tag each search query as one of these three categories). Information intent queries, also known as “blogging keywords” or “content keywords” are used by people who are just looking for information or answers. Blog posts and articles. They are very unlikely to become a marketing qualified lead.

SEO

Scoop.it!

MARCH 8, 2022

The content you share can include articles, infographics, videos, podcasts, blog posts from industry experts, and more. The foundation of any effective content marketing strategy is good content. Move past standard marketing content and liven up your brand’s social media profiles with interesting third-party or user-generated content.

User-Generated

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Seriously, just imagine what your marketing team could accomplish with a little (digital) helping hand. It’s seriously easy. About/bio writer. Price: Free!

Price

Content Marketing Institute

JULY 6, 2018

REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts. You need look no further than social media to see both newbies and pros proudly tagging their content with #OptOutside. HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing. OptOutside.

Content Marketing

Sprout Social

AUGUST 30, 2023

Through blog posts, videos and how-to guides, employees can learn about how to use their employee advocacy platform—Sprout’s, specifically. And if your product team needs social for market research and customer feedback, get them up to speed on social listening.

Branding

Sprout Social

NOVEMBER 20, 2023

Features: Get access to an exclusive, invite-only list of influencers who have been vetted and shown proven results Take advantage of historical data to help you put together the best influencer campaign for your industry Create tracking tags that help you keep an eye on how each campaign is performing 7. Creator.co

Influencer Marketing

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Shipping

Adobe Experience Cloud Blog

JULY 15, 2010

They also lacked a methodology for creating great sales messaging and a truly objective set of criteria to evaluate messaging effectiveness, prior to market testing or launch. Beyond the typical market research, such as A/B testing, you can use objective evaluation criteria.

Thought Leadership

Hootsuite

DECEMBER 7, 2022

But some people might be talking about you or your product without actually tagging you. This could help you market your business, but it’s even helpful earlier in the product development phase. Research specific locations. Twitter advanced search is an excellent tool to do market research. Preparing to launch.

Place

Hootsuite

OCTOBER 1, 2019

Have you done your target market research ? Tag people and brands, when relevant. Whether you’re tagging a collaborator, a new acquaintance or your childhood hero, the goal is to highlight how much you value them, and share that value with your audience. Ask people to tag their friends. View this post on Instagram.

User-Generated

Hubspot Marketing

SEPTEMBER 9, 2024

Turn Blog Visitors Into Leads 8. Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. Turn Blog Visitors Into Leads Background A lot of high-traffic blogs aren’t focused on turning those visitors into leads.

Direct Mail

Rock Content

APRIL 25, 2023

That is why copywriting is a pretty significant part of a business’s digital marketing. It is relevant to so many different strategies from web content to social media to email campaigns to blog posts. In fact, it would be safe to say that copywriting touches pretty much every single aspect of marketing in some way or another.

Copywriting