Search Engine Land

MARCH 7, 2023

Code-free custom conversion setup wizard UET tags with deletion option Custom combinations Multimedia Ads with logos New shopping markets in North America Local Search Ad extensions Code-free custom conversion setup wizard. Earlier, setting up a manual tag required website code updates. UET tags with deletion option.

Customer 85

Customer Advertising Advertisers New Markets 85

Jeff Bullas

MARCH 15, 2023

Soon it was a tool for many; famous celebrities, politicians, marketers, and even some top-notch businesses. Start building a solid followership Successful marketing on social media is almost directly proportional to having a long list of followers. Also make sure you place an item number or tag that could make their purchase easier.

User-Generated 130

User-Generated Fashion Product Branding 130

Trade Press Services Newsletter

NOVEMBER 2, 2023

Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers. Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Add the Award Logo to Marketing Materials. Be sure to add any relevant hashtags to your post.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 100

Education Market Trends Marketing Marketers 100

Scoop.it!

MAY 4, 2023

For example, Brightech shows UGG on its product pages under the “Found in real life” section, where customers can add photos and tag the brand on social media. Use UGG to Promote Your Events It is simple to elevate the event experience for your customers to the next level. Source: Brightech 2.

User-Generated 93

User-Generated Gen Z Law Promotion 93

Buffer Marketing

APRIL 15, 2024

Pinterest has capitalized on that, creating helpful tools and features that make it easy for pinners to discover and buy the items or services they want — making the visual search engine a marketer's, business's, and creator’s paradise.  For their name to appear, they must accept the tag.

Affiliate Marketing 99

Affiliate Marketing Price Fashion Food 99

Search Engine Land

MARCH 13, 2024

I am the first generative AI chatbot for search marketers. Prompt: How to choose suitable topics for blog posts? Answer: Choosing suitable topics for your blog posts is crucial for attracting and engaging your target audience. Create blog posts that provide solutions, answers or valuable insights related to these pain points.

Real Estate 103

Real Estate SEO User-Generated Promotion 103

Orbit Media Studios

JUNE 6, 2023

This post gives you step-by-step instructions for using GA4 to measure the impact of your YouTube videos in your content marketing program. We believe that YouTube is the best place to host and stream content marketing videos for several reasons. No need to use Google Tag Manager. Follow these instructions. No setup is required.

Analytics 109

Analytics User-Generated Management Place 109

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Event appearances. Guest blogging.

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

Search Engine Land

NOVEMBER 1, 2022

By having Microsoft Clarity insights for Microsoft Advertising enabled within your Universal Event Tracking (UET) tag setup, you can now set up conversion tracking by event, as well as measure performance. New UET tag dashboard. There is a new UET tag dashboard that can help you monitor tag data and fix issues.

Product 87

Product Price Advertising Advertisers 87

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Why not make it a priority for marketing yourself?

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Neil Patel

FEBRUARY 22, 2023

When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.) Adding long-tail keywords to your blog content can attract the right type of customers. For instance, perhaps they’ve decided on New York.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. SEO can not be considered a single tactic or action.

Marketing Plan 96

Marketing Plan SEO Gen Z User-Generated 96

Rock Content

APRIL 8, 2024

While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. Optimize your tags Whenever you create a page for the internet, whether part of your website, a marketing landing page, or a blog article, it is a potential indexed page for Google.

SEO 81

SEO Place Promotion Marketing Strategy 81

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Simo Ahava (24.8K

Analytics 93

Analytics Digital Marketing Event Marketing Email Marketing 93

Search Engine Land

FEBRUARY 9, 2023

Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. Additionally, the last-touch attribution feature is now available in all markets of the Microsoft Audience Network. Let’s dive in.

Shoppers 92

Shoppers Advertising Advertisers Marketing 92

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 144

SEO Content Marketing Analytics Promotion 144

Many Chat

JULY 15, 2022

You’re all clued into Instagram marketing methods in general, but how do you reach local communities? Then think of a handful of categories you could turn into Instagram Stories Highlights, such as: What’s in store this week Local festivals and events Customer testimonials and reviews Location guides for your local area.

Customer 98

Customer Promotion Place User-Generated 98

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Community blogging sites. Should you focus on photos?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Orbit Media Studios

FEBRUARY 26, 2024

The best performing marketing websites with the highest ROI check every one of those boxes. The site converts visitors into leads Qualified leads are the goal of every B2B marketing website. The percentage of visitors who become a lead is the “conversion rate” and if that number is 0%, no amount of marketing can help you.

Copywriting 71

Copywriting Law CRM User-Generated 71

Hubspot Marketing

JULY 18, 2022

Facebook Shops and Pink Tag Boutique. According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they'd purchased a product directly from the platform. Pink Tag Boutique, a Kentucky-based clothing and accessories boutique, saw immense growth on the platform.

Gen Z 117

Gen Z eCommerce Fashion Retail 117

Many Chat

MARCH 28, 2023

And all it took was one Manychat feature, and a proven strategy executed by Perth marketing agency, AdSocial. Floreat Forum’s team attended a Chat Marketing presentation by Amberlea Henriques, founder of AdSocial, a Manychat Agency Partner. The Halloween event guide performed the best,” says Amberlea. “We

Shoppers 102

Shoppers Retail Communications Direct Marketing 102

Lynton Web

FEBRUARY 21, 2024

Benefits of Social Media Using social media gives you access to an audience you may not have tapped into with other traditional forms of marketing. How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Martech

OCTOBER 27, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” New homepage design : This went live today. Getting started with Google Analytics 4.

Analytics 106

Analytics Advertising Advertisers Management 106

Sachs Marketing Group

NOVEMBER 17, 2023

How to Improve Local SEO Rankings Enhancing your local SEO rankings is essential in a digitally-driven market. Incorporate location-specific keywords in your content, meta tags, and alt text for images. You can also enrich these pages with local content such as news, events, or promotions relevant to each location.

SEO 91

SEO Promotion Health Customer 91

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customer Journey 127

Customer Journey SEO Customer Logistics 127

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Get the daily newsletter search marketers rely on. In this case: If you have a list of categories (e.g.,

Transform 130

Transform SEO User-Generated Whitepaper 130

Hubspot Marketing

AUGUST 2, 2022

Or the event your head of sales spoke at earlier this week? In the example below, we asked followers of the HubSpot Instagram account to leave a comment with a book that's had a positive impact on their work, along with tagging the author: Relevant Emojis. What about that fun sushi night the engineers had last night?

User-Generated 145

User-Generated Promotion Education Real Estate 145

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. 09:11] What’s the relationship between Google Analytics and Google Tag Manager? [14:12]

Analytics 75

Analytics Law Management Digital Marketing 75

Search Engine Land

JANUARY 31, 2023

This story got picked up by dozens of media outlets as both companies got into a public war of words and blog posts. And all this happened on the same day as Bing’s Future of Search Event , where the Google-Bing dispute raged on in person. Scoring The Superbowl Ads & Search: Do Broadcast Marketers Get Online Acquisition?

Search Marketers 92

Search Marketers User-Generated Non-Profit Marketing 92

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 101

CRM Whitepaper Marketing Marketers 101

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SMA Marketing

OCTOBER 20, 2022

As a small business owner, you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, emails, and special offers to creating images or videos, and even PPC services are easily delegated so you can focus on running your company. Host a Free Business Networking Event.

SEO 97

SEO Real Estate Promotion Food 97