Backlinko

JULY 19, 2024

That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. You can also track your rankings across devices and locations to see how your website performs in different markets. Like blog categories or specific groups of products. Guru: $249.95

SEO

Hubspot Marketing

OCTOBER 28, 2024

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Video Marketing

Hubspot Marketing

JULY 12, 2024

Unfortunately, that means it’s also hard to put a price tag on it. It's likely that your members go through several touchpoints (blogs, videos, events, etc.) before even reaching a potential conversion event. Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign.

Management

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. If you’ve already got an active audience tagging you in posts (lucky!),

Entertainment

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Marketing Strategy

Backlinko

JANUARY 23, 2025

It’ll tell you exactly what’s wronglike a redirect error or improper canonical tags and how to fix it. Your title tags, meta descriptions, and page structure tell Google and potential buyers exactly what they’ll find on your site. A title tag is the clickable blue text that appears in Google search results.

Real Estate

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding

Backlinko

DECEMBER 29, 2024

These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. But it also lets you share vital details, communicate with customers, and highlight promotions and events.

SEO

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. Look at performance metrics like sessions, average engagement time, and key events to identify top performers. This can be anything from social media accounts and blogs to podcasts and videos.

Customer

Martech

JULY 11, 2025

That is where the promise of AI meets the reality of event marketing. How can event marketers use AI to personalize outreach, elevate event experiences and turn content into a steady pipeline of assets? Those insights help them create hyper-personalized content before, during and after the event.

Event Marketing

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Marketing

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They can involve tags, hyperlinks and @-mentions. An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts.

Branding

AWeber

JUNE 3, 2025

Compliance: Avoid hefty fines or legal headaches by following email marketing regulations. Place it prominently on your homepage, blog, and at the end of articles. Most email marketing tools allow you to enable double opt-in with a simple toggle as you create your list. You see better open and click rates. No spam, ever.

Law

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.

Marketing

SocialPilot

JANUARY 16, 2025

YouTube : Keywords in titles and descriptions, tags, watch time, engagement, retention rate, transcript, and subscribers. Host Live Events with SEO Titles : Choose a keyword-rich title for your live sessions to increase discoverability. LinkedIn : Keyword, engagement, content type, and recommendations and endorsements.

SEO

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing

Sprout Social

JULY 25, 2025

Repost customer photos, tag them and explain their story in your caption. Create a weekly format, tag the person and explain what they did. Use a carousel to highlight key moments, tag those who made it possible and invite followers to share their memories with a dedicated hashtag. Now it’s how people shop.

Branding

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). And there will always be marketing strategies and tactics that help you capture that demand. You’ll work with other teams like marketing and development to improve the company’s online presence.

SEO

Martech

APRIL 10, 2025

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). GenAI solves this problem in two very meaningful ways.

Whitepaper

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Sprout Social

JULY 15, 2025

Identify top-performing content Knowing which posts in your X/ Twitter marketing strategy resonate most with your target audience helps refine your approach and allows you to continually build on what works. Fedica brings together publishing, analytics and engagement tools that help you improve your social media marketing across platforms.

Analytics

Hubspot Marketing

APRIL 23, 2025

In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. For example, Net.hr

PR

Backlinko

SEPTEMBER 6, 2024

Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). This allow you to spot trends and seasonality, and analyze the impact of specific events or campaigns.

SEO

Backlinko

APRIL 7, 2025

For example, after interviewing Ethan Smith, the CEO of Graphite, on my podcast, I repurposed one of his quotes about topical authority to use in a blog post on the same topic. But experienced writers are valuable across all blog niches , from beauty to travel. This is evident by the insider tips they give.

User-Generated

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy.

Key Performance Indicator

Hubspot Marketing

JULY 10, 2024

Rank tracking is one very important part of your SEO strategy — and our Ultimate Guide to SEO covers the rest, outlining everything you need to get your website and blog ranking. Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy.

Price

Backlinko

DECEMBER 23, 2024

Blog posts are great for this. Like Learn more about White Castle Roofing: Also add internal links between your blog posts. ” You could write blog posts like How to Prepare for a Kitchen Remodeling, or 10 Kitchen Remodeling Mistakes. They might also read local blogs and news publications from their own city or town.

SEO

Search Engine Land

JULY 8, 2024

And while all SEO professionals hope to avoid any catastrophic SEO-related events with Google’s AI Overviews , all we can really do is be prepared. This means that if you want to really dive into a section of your website like /blog/ subfolder or a blog.website.com subdomain, you can do this. You can also request a URL be indexed.

SEO

SocialPilot

JANUARY 6, 2025

In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. We will cover these tools in more depth later on in this blog.

CRM

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Hubspot Marketing

JUNE 23, 2025

Why Brand Matters More Than Ever for Early Startups Today’s AI-driven market is full of copycat software tools. Take a look at this company called Blaze AI, a marketing tool built to drive automation. Your offering needs to be just as good or better than what’s already in the market. Let’s dive in. That’s the reason you exist.

Branding

SocialPilot

JUNE 19, 2025

That’s exactly why we created this blog. The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through. Mini or full-size, infographics are great for educating your audience and boosting shares on LinkedIn, Pinterest, and social-friendly blog posts.

Thought Leadership