Jeff Bullas

FEBRUARY 14, 2023

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. The app has shifted from being used by people in their personal capacity to commercial applications, where Instagram marketing has proven to be a roaring success. What is the big Instagram marketing secret?

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Search Engine Land

FEBRUARY 20, 2024

Video page optimization, including headlines (the most important factor and one that should include your top keyword), descriptions, tags, and thumbnails. Get the daily newsletter search marketers rely on. Using highlight clips from your video in discrete social media posts and tag any guests to extend reach.

Real Estate 121

Real Estate SEO Branding Place 121

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 108

SEO User-Generated Manufacturing Customer Journey 108

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 120

SEO User-Generated Manufacturing Customer Journey 120

Search Engine Land

AUGUST 29, 2023

Choose the most relevant tags and/or categories on platforms that use them, and consider integrating them into your website’s keyword strategy. Get the daily newsletter search marketers rely on. Master the art of using hashtags and category tags Using relevant tags and hashtags in social media posts can increase discoverability.

SEO 97

SEO Market Trends Branding Communications 97

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors.

Digital Marketing 123

Digital Marketing SEO User-Generated Thought Leadership 123

Search Engine Land

DECEMBER 2, 2022

Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. And if you think that video marketing doesn’t fit your industry, it’s time to put your creative mind to work. Keyword Search.

SEO 139

SEO Video Marketing User-Generated Place 139

Jeff Bullas

FEBRUARY 20, 2023

Online marketing experts and content creators alike have their own views on the matter. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. Just like the search engines themselves, we too need to evolve and adapt to popular trends.”

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

Branding 98

Branding Price Analytics Social Media Marketing 98

Trade Press Services Newsletter

NOVEMBER 2, 2023

Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers. Write a Blog Post. But don’t make the blog post a self-serving , all-about-you article. Add the Award Logo to Marketing Materials. Be sure to add any relevant hashtags to your post.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130

Many Chat

JULY 8, 2022

You should absolutely be working hashtags into your Instagram marketing strategy. and “What are the trending hashtags in 2022?”. Instagram hashtags act as a search engine of sorts—they help filter content to specific niches and industries based on the tags you use. Is the hashtag trending? Ride the wave of popularity.

Fashion 111

Fashion Food Influencer Marketing Promotion 111

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time. What Are Keywords and Meta Tags?

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. What’s trending?

Marketing Plan 98

Marketing Plan SEO Gen Z User-Generated 98

Hubspot Marketing

APRIL 4, 2022

Keeping track of SEO trends is like hitting a moving target. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. SEO Challenges in 2022.

SEO 144

SEO Copywriting User-Generated Content Marketing 144

Jeff Bullas

FEBRUARY 28, 2023

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. But as a blog owner, have you ever considered selling your blog?

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. What comes to mind when you think of the fading days of summer?

SEO 134

SEO User-Generated Shoppers Retail 134

Jeff Bullas

FEBRUARY 26, 2023

Hashtagsforlikes : Use trending hashtags How do you choose the hashtags you use in your Instagram posts? Using trending hashtags is proven to increase your reach and help you get more followers. It’s a must-have for any serious Instagram marketer. It’s like the quintessence of influencer marketing!

Marketing 246

Marketing Marketers Analytics User-Generated 246

Buffer Marketing

MARCH 19, 2024

  The process is pretty straightforward and very similar to the kind of SEO you’d apply to a web page or blog post to get in to appear in Google search results.  SEO and Marketing Consultant Jo Juliana Turnbull has experienced this first-hand in both her work as a marketer and her own YouTube series, SEO Office Hours.

SEO 107

SEO Analytics User-Generated Price 107

Orbit Media Studios

FEBRUARY 26, 2024

The best performing marketing websites with the highest ROI check every one of those boxes. The site converts visitors into leads Qualified leads are the goal of every B2B marketing website. The percentage of visitors who become a lead is the “conversion rate” and if that number is 0%, no amount of marketing can help you.

Copywriting 69

Copywriting Law CRM User-Generated 69

Martech

OCTOBER 27, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” New homepage design : This went live today. Getting started with Google Analytics 4.

Analytics 109

Analytics Advertising Advertisers Management 109

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

OCTOBER 18, 2023

AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation.

Real Estate 107

Real Estate User-Generated Law Energy 107

Orbit Media Studios

APRIL 10, 2024

It’s common to re-launch a large corporate site perfectly, only to forget dozens of other domain names accumulated through M&A and adjacent marketing campaigns that no longer redirect properly. It’s also oddly rare that marketing is kept up to speed on the full inventory of these assets.” You blacklisted yourself.

SEO 105

SEO Analytics Place CMO 105

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 118

Transform Marketing Marketers User-Generated 118

Orbit Media Studios

FEBRUARY 28, 2023

You’re committed to content marketing. You’re asking yourself the same question that thousands of bloggers are asking themselves, right now, in this very moment: What to blog about? What should I blog about next? I’m 15 years into content marketing and I’m still asking it. Blog topics are everywhere.

Thought Leadership 137

Thought Leadership SEO User-Generated Promotion 137

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You’ll also see a trending hashtag set that you can copy and paste. You could put the widgets on a hidden blog page if you just want to use them for your own research.)

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hootsuite

JANUARY 18, 2024

On a totally unrelated note: if you read to the end of this blog, you’ll get a recommendation for a hashtag AI tool that can predict the tags your audience will respond to! Do keyword research Keyword research isn’t just for websites and blogs anymore. There are exceptions to every rule, of course.

SEO 92

SEO User-Generated Entertainment Analytics 92

Hubspot Marketing

JUNE 14, 2022

The SEO landscape is constantly evolving, and marketers must evolve along with it. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. Top 6 SEO Challenges in 2022.

SEO 109

SEO Branding Analytics Management 109

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 103

Transform Marketing Marketers User-Generated 103

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. It’s also the top content type marketers plan to leverage for the first time in 2023. 44% of marketers are also already posting this type of social media content.

Gen Z 125

Gen Z Education Social Media Marketing User-Generated 125

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Digital Trends 52

Digital Trends Social Media Marketing Advertising Advertisers 52

AWeber

APRIL 11, 2024

For example, digital marketing agency NP Digital shares marketing tips that appeal to its target audience. 11 - Use location tags whenever possible If you have a physical location, you can significantly Increase visibility by adding location tags to your posts on Instagram, Facebook, and YouTube. #12

Non-Profit 82

Non-Profit Branding Entertainment PR 82

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69