Search Engine Land

MAY 8, 2024

This perfectly aligns with Google’s E-E-A-T assessment criteria. Sometimes, they are looking for content hosted on a media site, a third-party blog, etc. Take advantage of content layout and structured data Since Google’s inception, title tags have played a vital role in organizing content.

SEO 90

SEO Gen Z User-Generated Health 90

Hubspot Marketing

DECEMBER 15, 2023

Don’t Forget About Meta-Tags 3. That’s only a question that your team can answer. Another key difference: Google explicitly ignores meta keyword tags , but Bing still uses these tags in its search algorithm. Therefore, with Bing, it’s worth continuing to make sure your web pages have useful, accurate keyword tags.

SEO 89

SEO User-Generated Marketing Marketers 89

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. This association is critical for not only giving team members credit where credit is due, but for understanding which strategies are successful and where improvements need to be made.

Customer Journey 52

Customer Journey CRM Analytics User-Generated 52

Rock Content

JUNE 27, 2023

Via thorough observation and analysis, our SEO team recognized that our top-of-the-funnel educational content, which had served us well for years, would not be sufficient for the new task of generating more conversions. With such figures, it looked like it was time to shift our focus to the ultimate goal of any business: conversions.

SEO 78

SEO User-Generated Transform Education 78

Marketing Insider Group

JUNE 15, 2021

It’s time to audit and assess what you have so you can decide what should stay and what must go. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Blog category pages, for example, may help users navigate your blog but be useless to search engines.

SEO 145

SEO eBook Health Marketing Strategy 145

Adobe Experience Cloud Blog

JULY 22, 2021

Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” A Strong Integration Gets Stronger. Sydney Mulligan, Sr.

CRM 154

CRM Thought Leadership Advertising Advertisers 154

SMA Marketing

JULY 29, 2022

Google explains, "each page must be evaluated, consolidated , and assessed to determine whether it will be indexed after it has been crawled.". Your Blog Post Won't Index. Pages with no index tags. Duplicate pages without user-selected canonical tags. Tag and category pages. Tracking parameters. Session IDs.

SEO 52

SEO Marketing Marketers Content Marketing 52

Neil Patel

OCTOBER 27, 2021

OK, so now that we know why SEO planning is important, let’s dive into the steps you can take each quarter to assess your performance. Which pages or blog posts need more backlinks? Do you need to update blog posts to keep the information relevant? What are their top-performing blog posts in terms of social media shares?

SEO 145

SEO Customer Journey Promotion User-Generated 145

Content Marketing Institute

FEBRUARY 15, 2018

You could even assess aspects of your SEO strategy. Screaming Frog can do the inventory legwork by automatically crawling your website to collect URLs (along with title tags and title tag length, which you may or may not need). Assess the data and make notes for action. Perhaps you want to measure conversion data.

Health 104

Health Analytics Content Marketing Marketing Strategy 104

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. That said, in this blog, I’ll cover four key social media metrics that will prove ROI. It shows early signs of growth and progress that you can assess and eventually add to your planning.

Social Media Marketing 134

Social Media Marketing Thought Leadership Shoppers Marketing 134

Moz

SEPTEMBER 27, 2020

The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post). Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. That’s what our algorithms seek to reward.”.

SEO 74

SEO User-Generated Law Fashion 74

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. Larger teams typically use more bandwidth and features, and more than one or two people need access to the tool.

CRM 144

CRM Price Email Marketing User-Generated 144

Customers.ai

JANUARY 26, 2024

By capturing site visitor data, marketing and sales teams can build warm lists, expand and enhance remarketing campaigns, and reach high-intent shoppers in ways they never could. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

OCTOBER 18, 2023

Your team can refer to the tables and charts to gain a great understanding of your progress. What your team excelled at in the given period. Where your team fell short and why. Consider including these metrics in your SEO report: Traffic — the number of people who are visiting your website or blog. How did you perform?

SEO 96

SEO Advertising Advertisers User-Generated 96

Marketing Insider Group

AUGUST 13, 2020

If I write about these topics and create high-quality blog posts, I can outrank the competition. Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points. Technical includes the backend of stuff like URL formatting, meta descriptions, and alt tags.

Thought Leadership 113

Thought Leadership SEO Content Marketing Analytics 113

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. In fact, it’s what our internal development team uses.

Branding 92

Branding Inbound Marketing Content Marketing Social Media Marketing 92

Marketing Insider Group

MAY 18, 2021

While it takes many forms , content marketing from your team breaks down the logo and creates face-to-face interactions between your audience and the people behind your brand. HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. Webinars or Q&As.

Content Marketing 110

Content Marketing User-Generated Transform Marketing 110

Adobe Experience Cloud Blog

JULY 22, 2021

Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. This integration will make a huge difference for our team in assessing the impact of our LinkedIn Lead Gen Forms and using Bizible data to pivot our campaigns, as needed, to drive even more growth.” A Strong Integration Gets Stronger. Sydney Mulligan, Sr.

CRM 80

CRM Thought Leadership Advertising Advertisers 80

Sprout Social

OCTOBER 15, 2020

It’s just as important to have a system to relay the feedback you get online to the proper teams in your organization who can implement those changes and updates. This can include nicknames, blog names and other variations of words that your brand is associated with. Name variations.

Branding 139

Branding User-Generated Health Communications 139

Neil Patel

DECEMBER 22, 2022

This blog post might make you a little hungry to know more about the elements of E-A-T and how it helps your SEO efforts. This shows that your content delivers what the headlines and title tags promise. They assess whether they offer a quality online experience and if the information fits users’ expectations.

Real Estate 116

Real Estate Law Health SEO 116

Orbit Media Studios

JANUARY 1, 2022

“Content audits help you assess objectively how well your content meets your audience needs, at various levels—page URL, topics, metadata, and categories. Step 3: Make manageable tabs, based on content type, for your assessment. Notice the “blog” subfolder in the URL? Just time-consuming. David Brown, Knotch.

Analytics 56

Analytics Management Content Marketing User-Generated 56

Adobe Experience Cloud Blog

JUNE 9, 2017

According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Hubspot Marketing

NOVEMBER 2, 2022

Diving into organizations’ histories and cultures can help you assess your fit. Helped grow Twilio Blog to 358,000+ monthly organic traffic within 2.5 Managed a team of 10 freelance writers and link-builders. Experienced with Google Search Console, Google Tag Manager, Google Analytics, HubSpot, copywriting, and editing.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Buffer Marketing

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. The title, description, and tags you use for your Shorts can significantly impact their visibility. Assess the nature of your content.

Analytics 130

Analytics Promotion Transform SEO 130

Content Marketing Institute

NOVEMBER 20, 2017

Examples: Photo applications, such as Facebook and Apple Photos, outline people’s faces and prompt you to tag them by name. Paul’s advice: Pick one use case, a task that eats up a lot of time, some administrative or tactical thing your team hates to do. Recognizing and auto-tagging images. Image source. Topic clusters.

Analytics 105

Analytics Marketing Marketers Transform 105

Rock Content

MAY 31, 2023

The one of conquering the Internet, using your blog or website to apply international SEO techniques. International SEO is the process of optimizing a website or blog so that search engines identify which countries you want to reach or which languages you should use in your business. What is International SEO? Well, not so much.

SEO 65

SEO Analytics User-Generated Marketing Strategy 65

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. “Likes” (or other emotive options) or comments on social media or blog posts : Quantify how many people were motivated by your content to react publicly. Don’t let your content marketing die. You’re a content marketer.

PR 103

PR Content Marketing Marketing Marketers 103

Hootsuite

MAY 3, 2023

Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads? For example, if you want to find people on Instagram, search through location tags and hashtags related to your market.

Real Estate 94

Real Estate Transform User-Generated Education 94

Adobe Experience Cloud Blog

OCTOBER 27, 2010

Effective demand generation teams will often have an internal, documented Service Level Agreement (SLA) between the two departments, an agreement which defines what a lead is, who follows up, how the lead engagement takes place, and how quickly a lead must be processed. But your tele-qualification team, a.k.a.

Management 91

Management Place Customer Marketing 91

Duct Tape Marketing

MARCH 24, 2017

Companies that include a blog in their content strategy, for example, generate 67% more leads than those that don’t…but only if those two teams are working together (collecting names and contact details, passing that info along, and so forth). Find him on Twitter , LinkedIn , or on the Louder Online blog.

PR 47

PR Energy SEO User-Generated 47

Scoop.it!

NOVEMBER 30, 2023

From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world. Regardless of the quality of your blog posts, without an influx of visitors, your content remains unexplored.

Analytics 94

Analytics User-Generated Key Performance Indicator SEO 94

Adobe Experience Cloud Blog

JULY 15, 2010

In that role, a key area of focus was identifying and providing my teams with what they needed to win more deals. Another observation was that the training, collateral, and sales tools that were given to the sales teams did not provide persuasive answers to these basic buying questions. By necessity, is the short answer.

Thought Leadership 82

Thought Leadership Market Research Promotion Communications 82

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. It’s seriously easy.

Price 100

Price User-Generated Copywriting Marketing 100

Jeff Bullas

MARCH 1, 2023

I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to plenty of SEOs in my career. And we all know whether you’re working as an in-house SEO or in a remote marketing team , having the best tools at your disposal gives you an edge over your competitors.

SEO 360

SEO Search Marketers Analytics Marketing 360

Moz

DECEMBER 17, 2019

Here’s one of our clients who thought that 100 links would help them: And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built: To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. See for yourself. Paid links.

PR 67

PR Price SEO Branding 67

Hootsuite

MAY 25, 2023

This blog post will cover 15 of the best tools AI social media marketing offers. Start your free 30-day trial The hashtag suggestion and the Best Time to Post features are fan-favorites, prompting you with tags and times to best reach your target audience. Who it’s for: Content creators, marketers, and marketing teams of all sizes.

Price 116

Price eCommerce User-Generated Advertising 116

Hubspot Marketing

FEBRUARY 8, 2023

Combining Duplicate Data In this scenario, you've just completed a blog redesign and had to update many URLs. Unfortunately, your blog reporting software didn't handle the change well and split the "view" metrics for single posts between two different URLs. Image source 4. A column listing each URL's "Clicks."

Product 145

Product Management User-Generated Advertising 145